The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Lift
Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + TBWA Else / Boulogne-Billancourt + The Mill London / London
Client: Winamax Category: Use of Licensed Music
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google Category: Out of Home / Series
Fight sexism with sexism.
Agency: thjnk AG / Hamburg + thjnk München GmbH / Munich
Client: Ursula Karven/ Frauen100/ hell & karrer communications GmbH Category: Out of Home / Series
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Print
Erase The Line
Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo
Client: The Chrysalis Initiative Category: Print
My 2020 Travel Project
Agency: Isobar France / Paris + Flying Blue / Paris
Client: Flying Blue Category: Influencer Marketing / Multi-Channel
P25 Music
Agency: MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica
Client: The Pokémon Company International Category: Influencer Marketing / Multi-Channel
Dove#StopTheBeautyTest
Agency: Ogilvy Mumbai / India + Hindustan Unilever Limited / Mumbai + Chrome Pictures
Client: HUL Category: Influencer Marketing / Multi-Channel
Vaccinate The Block
Agency: R/GA / New York
Client: Uber Category: Influencer Marketing / Multi-Channel
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Long Form Video / Single
In Love We Trust
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty Category: Long Form Video / Single
Forward Rhythm
Agency: Google Brand Studio / San Francisco
Client: Google Category: Long Form Video / Single
Untethered
Agency: Little Minx / Los Angeles + On / Zürich
Client: On Category: Long Form Video / Single
Thrive by Five
Agency: M&C Saatchi / Sydney + The Minderoo Foundation / Perth + Bohemia Group / Sydney + FINCH / Sydney
Client: The Minderoo Foundation Category: Long Form Video / Single
R.I.P. Xavier | The Afterparty
Agency: Apple + Apple TV+ / Los Angeles + MOCEAN + GLOW
Client: Apple TV+ Category: Innovation & Transformation / Innovation in Branded Entertainment
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ Category: Innovation & Transformation / Innovation in Branded Entertainment
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia Category: Innovation & Transformation / Innovation in Branded Entertainment
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Branded Entertainment
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Social Media
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Social Media
Periods For Periods
Agency: Rethink / Toronto + Periods For Periods
Client: Periods For Periods Category: Social Media
With My Eyes
Agency: DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo
Client: QD Laser, Inc. / RETISSA SUPER CAPTURE Category: Innovation & Transformation / Innovation in Design
Letters to the Future
Agency: Ki Saigon / Ho Chi Minh City + 4PS Corporation / Ho Chi Minh City
Client: 4PS Corporation Category: Innovation & Transformation / Innovation in Design
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter Category: Innovation & Transformation / Innovation in Design
Rio Carnaval
Agency: Tátil Design
Client: LIESA Category: Innovation & Transformation / Innovation in Design
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Innovation & Transformation / Innovation in Design
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Innovation & Transformation / Innovation in Design
6ourbon 7ime
Agency: Leo Burnett / Chicago + Beam Suntory / Chicago + Starcom / Chicago + Harbor / New York
Client: Beam Suntory Category: Craft / Art Direction
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Art Direction
Disease Dilemmas
Agency: BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney
Client: The Garvan Institute of Medical Research Category: Integrated Campaign
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Packaging / Specialty
adidas Originals x ESPN Top Ten Hi 1979 Drop
Agency: Iris Worldwide / Atlanta + Autumn Line + Summer Winter + We Create Cool Things
Client: adidas Originals Category: Packaging / Specialty
The CO2 Inhaler
Agency: McCann Health / New York + McCann Health Brazil / Sao Paolo
Client: AstraZeneca Category: Packaging / Specialty
Tales of The Macallan
Agency: Potlatch / Barcelona
Client: The Macallan Category: Packaging / Specialty
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français Category: Packaging / Specialty
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Packaging / Specialty
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo
Client: Centauro Category: Packaging / Specialty
YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA
Agency: Dentsu Craft / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: YAKUSHIMA TREASURE Category: Use of Technology
With My Eyes
Agency: DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo
Client: QD Laser, Inc. / RETISSA SUPER CAPTURE Category: Innovation & Transformation / Innovation in Health & Wellness
The CO2 Inhaler
Agency: McCann Health / New York + McCann Health Brazil / Sao Paolo
Client: AstraZeneca Category: Innovation & Transformation / Innovation in Health & Wellness
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc. Category: Innovation & Transformation / Innovation in Health & Wellness
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter Category: Innovation & Transformation / Innovation in Health & Wellness
Invaluable Food
Agency: Leo Burnett / Madrid
Client: Madrid Fusion Category: Targeted Video / Online
Award:
2022 Music & Sound Craft Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + TBWA Else / Boulogne-Billancourt + The Mill London / London
Client:
Winamax
Title:
The Lift
Category:
Use of Licensed Music
Annual ID:
OS22_MS029M
Award:
2022 Design Merit Award
Agency:
BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client:
Google
Title:
Shopping - Shop Small Murals
Category:
Out of Home / Series
Annual ID:
OS22_DE117M
Award:
2022 Design Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Lights On
Category:
Out of Home / Series
Annual ID:
OS22_DE118M
Award:
2022 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
MINImalism
Category:
Out of Home / Series
Annual ID:
OS22_DE119M
Award:
2022 Design Merit Award
Agency:
thjnk AG / Hamburg + thjnk München GmbH / Munich
Client:
Ursula Karven/ Frauen100/ hell & karrer communications GmbH
Title:
Fight sexism with sexism.
Category:
Out of Home / Series
Annual ID:
OS22_DE120M
Award:
2022 Health & Wellness Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Print
Annual ID:
OS22_HW053M
Award:
2022 Health & Wellness Merit Award
Agency:
Intouch Group / New York + Videocubo.tv / Sao Paolo
Client:
The Chrysalis Initiative
Title:
Erase The Line
Category:
Print
Annual ID:
OS22_HW054M
Award:
2022 Social Media Merit Award
Agency:
AnalogFolk / Amsterdam
Client:
Nike
Title:
FlyEase
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS22_SM085M
Award:
2022 Social Media Merit Award
Agency:
Isobar France / Paris + Flying Blue / Paris
Client:
Flying Blue
Title:
My 2020 Travel Project
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS22_SM086M
Award:
2022 Social Media Merit Award
Agency:
MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica
Client:
The Pokémon Company International
Title:
P25 Music
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS22_SM088M
Award:
2022 Social Media Merit Award
Agency:
Ogilvy Mumbai / India + Hindustan Unilever Limited / Mumbai + Chrome Pictures
Client:
HUL
Title:
Dove#StopTheBeautyTest
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS22_SM089M
Award:
2022 Social Media Merit Award
Agency:
R/GA / New York
Client:
Uber
Title:
Vaccinate The Block
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS22_SM090M
Award:
2022 Branded Entertainment Merit Award
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Long Form Video / Single
Annual ID:
OS22_BE049M
Award:
2022 Branded Entertainment Merit Award
Agency:
dentsuMB Taiwan / Taipei
Client:
Sinyi Realty
Title:
In Love We Trust
Category:
Long Form Video / Single
Annual ID:
OS22_BE050M
Award:
2022 Branded Entertainment Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Forward Rhythm
Category:
Long Form Video / Single
Annual ID:
OS22_BE051M
Award:
2022 Branded Entertainment Merit Award
Agency:
Little Minx / Los Angeles + On / Zürich
Client:
On
Title:
Untethered
Category:
Long Form Video / Single
Annual ID:
OS22_BE052M
Award:
2022 Branded Entertainment Merit Award
Agency:
M&C Saatchi / Sydney + The Minderoo Foundation / Perth + Bohemia Group / Sydney + FINCH / Sydney
Client:
The Minderoo Foundation
Title:
Thrive by Five
Category:
Long Form Video / Single
Annual ID:
OS22_BE053M
Award:
2022 Branded Entertainment Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Long Form Video / Single
Annual ID:
OS22_BE054M
Award:
2022 Branded Entertainment Merit Award
Agency:
Apple + Apple TV+ / Los Angeles + MOCEAN + GLOW
Client:
Apple TV+
Title:
R.I.P. Xavier | The Afterparty
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS22_BE100M
Award:
2022 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS22_BE101M
Award:
2022 Branded Entertainment Merit Award
Agency:
DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client:
Volkswagen Group Australia
Title:
The Ad Break Championship – GTI Hijack
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS22_BE102M
Award:
2022 Branded Entertainment Merit Award
Agency:
Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client:
Verizon
Title:
9/12: The untold story of reconnecting New York
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS22_BE103M
Award:
2022 Health & Wellness Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Social Media
Annual ID:
OS22_HW048M
Award:
2022 Health & Wellness Merit Award
Agency:
Grey Germany / Hamburg
Client:
TERRE DES FEMMES
Title:
Abolish §219a
Category:
Social Media
Annual ID:
OS22_HW049M
Award:
2022 Health & Wellness Merit Award
Agency:
McCann / New York
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Social Media
Annual ID:
OS22_HW050M
Award:
2022 Health & Wellness Merit Award
Agency:
McCann / Paris
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Social Media
Annual ID:
OS22_HW051M
Award:
2022 Health & Wellness Merit Award
Agency:
Rethink / Toronto + Periods For Periods
Client:
Periods For Periods
Title:
Periods For Periods
Category:
Social Media
Annual ID:
OS22_HW052M
Award:
2022 Design Merit Award
Agency:
DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo
Client:
QD Laser, Inc. / RETISSA SUPER CAPTURE
Title:
With My Eyes
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE158M
Award:
2022 Design Merit Award
Agency:
Ki Saigon / Ho Chi Minh City + 4PS Corporation / Ho Chi Minh City
Client:
4PS Corporation
Title:
Letters to the Future
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE159M
Award:
2022 Design Merit Award
Agency:
Scholz & Friends
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE160M
Award:
2022 Design Merit Award
Agency:
Tátil Design
Client:
LIESA
Title:
Rio Carnaval
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE161M
Award:
2022 Design Merit Award
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE162M
Award:
2022 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE163M
Award:
2022 Integrated Merit Award
Agency:
Leo Burnett / Chicago + Beam Suntory / Chicago + Starcom / Chicago + Harbor / New York
Client:
Beam Suntory
Title:
6ourbon 7ime
Category:
Craft / Art Direction
Annual ID:
OS22_IG036M
Award:
2022 Integrated Merit Award
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Art Direction
Annual ID:
OS22_IG037M
Award:
2022 Pharma Merit Award
Agency:
BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney
Client:
The Garvan Institute of Medical Research
Title:
Disease Dilemmas
Category:
Integrated Campaign
Annual ID:
OS22_PH023M
Award:
2022 Design Merit Award
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Packaging / Specialty
Annual ID:
OS22_DE095M
Award:
2022 Design Merit Award
Agency:
Iris Worldwide / Atlanta + Autumn Line + Summer Winter + We Create Cool Things
Client:
adidas Originals
Title:
adidas Originals x ESPN Top Ten Hi 1979 Drop
Category:
Packaging / Specialty
Annual ID:
OS22_DE096M
Award:
2022 Design Merit Award
Agency:
McCann Health / New York + McCann Health Brazil / Sao Paolo
Client:
AstraZeneca
Title:
The CO2 Inhaler
Category:
Packaging / Specialty
Annual ID:
OS22_DE097M
Award:
2022 Design Merit Award
Agency:
Potlatch / Barcelona
Client:
The Macallan
Title:
Tales of The Macallan
Category:
Packaging / Specialty
Annual ID:
OS22_DE098M
Award:
2022 Design Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Packaging / Specialty
Annual ID:
OS22_DE099M
Award:
2022 Design Merit Award
Agency:
the community / Miami + OREO / New York
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Packaging / Specialty
Annual ID:
OS22_DE100M
Award:
2022 Design Merit Award
Agency:
TracyLocke Brasil / São Paulo
Client:
Centauro
Title:
The Uniform that never existed
Category:
Packaging / Specialty
Annual ID:
OS22_DE101M
Award:
2022 Moving Image Craft Merit Award
Agency:
Dentsu Craft / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
YAKUSHIMA TREASURE
Title:
YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA
Category:
Use of Technology
Annual ID:
OS22_MI131M
Award:
2022 Health & Wellness Merit Award
Agency:
DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo
Client:
QD Laser, Inc. / RETISSA SUPER CAPTURE
Title:
With My Eyes
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS22_HW078M
Award:
2022 Health & Wellness Merit Award
Agency:
McCann Health / New York + McCann Health Brazil / Sao Paolo
Client:
AstraZeneca
Title:
The CO2 Inhaler
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS22_HW079M
Award:
2022 Health & Wellness Merit Award
Agency:
RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS22_HW080M
Award:
2022 Health & Wellness Merit Award
Agency:
Scholz & Friends
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS22_HW081M
Award:
2022 Direct Marketing Merit Award
Agency:
DDB / Chicago
Client:
Mars / Skittles
Title:
Target the Rainbow
Category:
Targeted Video / Online
Annual ID:
OS22_DM060M
Award:
2022 Direct Marketing Merit Award
Agency:
Leo Burnett / Madrid
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Targeted Video / Online
Annual ID:
OS22_DM061M