The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Audio Craft / Music
Gradient Vodka Soda
Agency: Trill / Calgary
Client: Gradient Beverages Corp. Category: Packaging / Mass-market
Adidas - ZX Omni Magazine
Agency: adidas / herzo + Slate / New York + Johannes Leonardo / New York
Client: adidas Category: Editorial / Magazines & Newspapers
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Editorial / Magazines & Newspapers
Plantable News
Agency: Havas Middle East / Dubai
Client: The National Category: Editorial / Magazines & Newspapers
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Targeted Video / On Location
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: UX / UI / User Experience / CX / DX
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: UX / UI / User Experience / CX / DX
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client: Burger King Category: Craft / Writing
Long copy Billboard
Agency: Oatly Department of Mind Control / Malmö
Client: Oatly Category: Craft / Writing
Guardian 200 Years, a Work in Progress
Agency: OLIVER Agency / London
Client: the Guardian Category: Craft / Writing
Everyday Heroes
Agency: Uncommon Creative Studio / London + LADbible Group
Client: LADBible Group Category: Craft / Writing
Girl Scouts of America
Agency: COLLINS / New York
Client: Girl Scouts of America Category: Branding / Identity System
TOKYO 2020 Look of the Games
Agency: DENTSU INC. / Tokyo + 6kai / Tokyo + TAKI Corporation / Tokyo + Hiromura Design Office / Tokyo
Client: The Tokyo Organising committee of the Olympic and Paralympic Games Category: Branding / Identity System
Identity for Health Network of Norway
Agency: Scandinavian Design Group / Oslo
Client: Norsk helsenett (Health Network of Norway) Category: Branding / Identity System
We Stand
Agency: VMLY&R / São Paulo + Suno United Creators / São Paulo
Client: Santander Category: Customer Experience / CX / In-Person
Angel’s Souls
Agency: BBDO Group Germany / Berlin + Sweet Films
Client: Save One Person Category: Console Games / Brand Integration / Placement
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty Category: Console Games / Brand Integration / Placement
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Events & Experiential
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Events & Experiential
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Events & Experiential
MONOPOLY OF INEQUALITIES
Agency: HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS
Client: OBSERVATOIRE DES INEGALITES Category: Events & Experiential
The Sacrifice
Agency: McCann / Santiago + Acción Films / Santiago
Client: Greenpeace Category: Events & Experiential
Sweatpant Boots
Agency: SS+K / New York + M&C Saatchi Group UK / London + Peel Iceland / Reykjavík + M&C Saatchi Talk / London
Client: Visit Iceland Category: Events & Experiential
Who’s Your Cabbie?
Agency: VMLY&R / Dubai
Client: Roads & Transport Authority Category: Events & Experiential
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Promotional Items / Physical Products
"Future 2021" – The Concept EQG
Agency: antoni garage GmbH & Co. KG / Berlin
Client: Mercedes-Benz Category: Original Music / Score
BEETHOVEN X - THE AI PROJECT
Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client: Telekom Deutschland GmbH Category: Original Music / Score
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client: AB INBEV Category: Original Music / Score
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Digital Installations / Immersive
Lost Roads
Agency: Commonwealth//McCann / Bogota
Client: General Motors / Chevrolet Category: Full Length Video / Single or Series / Episodic
The Beauty of Blackness
Agency: Digitas / New York + Sephora + Vox Creative / New York + Ventureland
Client: Sephora Category: Full Length Video / Single or Series / Episodic
The Tent Mender
Agency: Hand Made Productions + MadeCreativeGroup + P&G + The Story Lab
Client: P&G/Tide Category: Full Length Video / Single or Series / Episodic
Generation Rewear
Agency: Hungry Man / London + Havas / London
Client: Vanish Category: Full Length Video / Single or Series / Episodic
Coded: The Hidden Love of J.C. Leyendecker
Agency: Imagine Documentaries / Los Angeles + Delirio Films / Los Angeles + P&G Studios / Cincinnati + Tripod Media / Los Angeles
Client: P&G Category: Full Length Video / Single or Series / Episodic
INVISIBLES
Agency: Ogilvy / Paris + LUCIE CARE
Client: LUCIE CARE Category: Full Length Video / Single or Series / Episodic
GFNW Entertainment
Agency: SOUR Bangkok + FoolHouse Production / Bangkok + White Light Post Co., Ltd. / Bangkok + Jungka Bangkok
Client: Netflix + BRAVO! Studios + GMM Studios International Category: Full Length Video / Single or Series / Episodic
Misunderstandings of Miscarriage
Agency: This Film Studio @ M&C Saatchi / Sydney + M&C Saatchi / Sydney + This Film / Sydney + Neon Jane / Sydney
Client: Virtus Health Category: Full Length Video / Single or Series / Episodic
Quaker Qrece
Agency: AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires
Client: Pepsico Category: Products
Hydrogen Garbage Truck
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul
Client: Hyundai Motor Group Category: Products
Walter the Cat Series
Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York
Client: Chevrolet Category: Television & VOD / Long Form - Series
Drama vs Reality
Agency: Uncommon Creative Studio / London + ITV + Smuggler
Client: ITV Category: Television & VOD / Long Form - Series
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Events / Stunts / Competitions / In-Person
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King Category: Events / Stunts / Competitions / In-Person
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Events / Stunts / Competitions / In-Person
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Audio Craft / Music
Annual ID:
OS22_IC024M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client:
Spotify
Title:
A Song for Every CMO
Category:
Audio Craft / Music
Annual ID:
OS22_IC025M
Award:
2022 Design Merit Award
Agency:
Trill / Calgary
Client:
Gradient Beverages Corp.
Title:
Gradient Vodka Soda
Category:
Packaging / Mass-market
Annual ID:
OS22_DE094M
Award:
2022 Design Merit Award
Agency:
adidas / herzo + Slate / New York + Johannes Leonardo / New York
Client:
adidas
Title:
Adidas - ZX Omni Magazine
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS22_DE070M
Award:
2022 Design Merit Award
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS22_DE071M
Award:
2022 Design Merit Award
Agency:
Havas Middle East / Dubai
Client:
The National
Title:
Plantable News
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS22_DE072M
Award:
2022 Direct Marketing Merit Award
Agency:
BETC / Paris + GUM / Paris + Soldats Films / Paris
Client:
Distance
Title:
Outlaw Runners
Category:
Targeted Video / On Location
Annual ID:
OS22_DM059M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS22_IC017M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
R/GA / London + R/GA / Sao Paolo + Google / London
Client:
Google
Title:
Auditorial
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS22_IC018M
Award:
2022 Out of Home Merit Award
Agency:
DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client:
Burger King
Title:
Even More Confusing Times
Category:
Craft / Writing
Annual ID:
OS22_OH058M
Award:
2022 Out of Home Merit Award
Agency:
Oatly Department of Mind Control / Malmö
Client:
Oatly
Title:
Long copy Billboard
Category:
Craft / Writing
Annual ID:
OS22_OH059M
Award:
2022 Out of Home Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Craft / Writing
Annual ID:
OS22_OH060M
Award:
2022 Out of Home Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Writing
Annual ID:
OS22_OH061M
Award:
2022 Out of Home Merit Award
Agency:
OLIVER Agency / London
Client:
the Guardian
Title:
Guardian 200 Years, a Work in Progress
Category:
Craft / Writing
Annual ID:
OS22_OH062M
Award:
2022 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + LADbible Group
Client:
LADBible Group
Title:
Everyday Heroes
Category:
Craft / Writing
Annual ID:
OS22_OH063M
Award:
2022 Design Merit Award
Agency:
COLLINS / New York
Client:
Girl Scouts of America
Title:
Girl Scouts of America
Category:
Branding / Identity System
Annual ID:
OS22_DE056M
Award:
2022 Design Merit Award
Agency:
DENTSU INC. / Tokyo + 6kai / Tokyo + TAKI Corporation / Tokyo + Hiromura Design Office / Tokyo
Client:
The Tokyo Organising committee of the Olympic and Paralympic Games
Title:
TOKYO 2020 Look of the Games
Category:
Branding / Identity System
Annual ID:
OS22_DE057M
Award:
2022 Design Merit Award
Agency:
Mailchimp + DIA
Client:
Mailchimp
Title:
Motion Identity
Category:
Branding / Identity System
Annual ID:
OS22_DE058M
Award:
2022 Design Merit Award
Agency:
Scandinavian Design Group / Oslo
Client:
Norsk helsenett (Health Network of Norway)
Title:
Identity for Health Network of Norway
Category:
Branding / Identity System
Annual ID:
OS22_DE059M
Award:
2022 Design Merit Award
Agency:
Tátil Design
Client:
LIESA
Title:
Rio Carnaval
Category:
Branding / Identity System
Annual ID:
OS22_DE060M
Award:
2022 Experiential & Immersive Merit Award
Agency:
VMLY&R / São Paulo + Suno United Creators / São Paulo
Client:
Santander
Title:
We Stand
Category:
Customer Experience / CX / In-Person
Annual ID:
OS22_EX036M
Award:
2022 Gaming Merit Award
Agency:
BBDO Group Germany / Berlin + Sweet Films
Client:
Save One Person
Title:
Angel’s Souls
Category:
Console Games / Brand Integration / Placement
Annual ID:
OS22_GA015M
Award:
2022 Gaming Merit Award
Agency:
INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Console Games / Brand Integration / Placement
Annual ID:
OS22_GA016M
Award:
2022 Public Relations Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Events & Experiential
Annual ID:
OS22_PR035M
Award:
2022 Public Relations Merit Award
Agency:
BETC / Paris + GUM / Paris + Soldats Films / Paris
Client:
Distance
Title:
Outlaw Runners
Category:
Events & Experiential
Annual ID:
OS22_PR036M
Award:
2022 Public Relations Merit Award
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Events & Experiential
Annual ID:
OS22_PR037M
Award:
2022 Public Relations Merit Award
Agency:
HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS
Client:
OBSERVATOIRE DES INEGALITES
Title:
MONOPOLY OF INEQUALITIES
Category:
Events & Experiential
Annual ID:
OS22_PR038M
Award:
2022 Public Relations Merit Award
Agency:
McCann / Santiago + Acción Films / Santiago
Client:
Greenpeace
Title:
The Sacrifice
Category:
Events & Experiential
Annual ID:
OS22_PR039M
Award:
2022 Public Relations Merit Award
Agency:
SS+K / New York + M&C Saatchi Group UK / London + Peel Iceland / Reykjavík + M&C Saatchi Talk / London
Client:
Visit Iceland
Title:
Sweatpant Boots
Category:
Events & Experiential
Annual ID:
OS22_PR040M
Award:
2022 Public Relations Merit Award
Agency:
VMLY&R / Dubai
Client:
Roads & Transport Authority
Title:
Who’s Your Cabbie?
Category:
Events & Experiential
Annual ID:
OS22_PR041M
Award:
2022 Print Merit Award
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Promotional Items / Physical Products
Annual ID:
OS22_PT043M
Award:
2022 Music & Sound Craft Merit Award
Agency:
antoni garage GmbH & Co. KG / Berlin
Client:
Mercedes-Benz
Title:
"Future 2021" – The Concept EQG
Category:
Original Music / Score
Annual ID:
OS22_MS032M
Award:
2022 Music & Sound Craft Merit Award
Agency:
DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client:
Telekom Deutschland GmbH
Title:
BEETHOVEN X - THE AI PROJECT
Category:
Original Music / Score
Annual ID:
OS22_MS033M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client:
AB INBEV
Title:
The Taste of Reunion
Category:
Original Music / Score
Annual ID:
OS22_MS034M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Digital Installations / Immersive
Annual ID:
OS22_IN075M
Award:
2022 Branded Entertainment Merit Award
Agency:
Commonwealth//McCann / Bogota
Client:
General Motors / Chevrolet
Title:
Lost Roads
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE056M
Award:
2022 Branded Entertainment Merit Award
Agency:
Digitas / New York + Sephora + Vox Creative / New York + Ventureland
Client:
Sephora
Title:
The Beauty of Blackness
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE057M
Award:
2022 Branded Entertainment Merit Award
Agency:
Hand Made Productions + MadeCreativeGroup + P&G + The Story Lab
Client:
P&G/Tide
Title:
The Tent Mender
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE058M
Award:
2022 Branded Entertainment Merit Award
Agency:
Hungry Man / London + Havas / London
Client:
Vanish
Title:
Generation Rewear
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE059M
Award:
2022 Branded Entertainment Merit Award
Agency:
Imagine Documentaries / Los Angeles + Delirio Films / Los Angeles + P&G Studios / Cincinnati + Tripod Media / Los Angeles
Client:
P&G
Title:
Coded: The Hidden Love of J.C. Leyendecker
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE060M
Award:
2022 Branded Entertainment Merit Award
Agency:
Ogilvy / Paris + LUCIE CARE
Client:
LUCIE CARE
Title:
INVISIBLES
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE061M
Award:
2022 Branded Entertainment Merit Award
Agency:
SOUR Bangkok + FoolHouse Production / Bangkok + White Light Post Co., Ltd. / Bangkok + Jungka Bangkok
Client:
Netflix + BRAVO! Studios + GMM Studios International
Title:
GFNW Entertainment
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE062M
Award:
2022 Branded Entertainment Merit Award
Agency:
This Film Studio @ M&C Saatchi / Sydney + M&C Saatchi / Sydney + This Film / Sydney + Neon Jane / Sydney
Client:
Virtus Health
Title:
Misunderstandings of Miscarriage
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE063M
Award:
2022 Health & Wellness Merit Award
Agency:
AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires
Client:
Pepsico
Title:
Quaker Qrece
Category:
Products
Annual ID:
OS22_HW033M
Award:
2022 Health & Wellness Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul
Client:
Hyundai Motor Group
Title:
Hydrogen Garbage Truck
Category:
Products
Annual ID:
OS22_HW034M
Award:
2022 Film Merit Award
Agency:
Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York
Client:
Chevrolet
Title:
Walter the Cat Series
Category:
Television & VOD / Long Form - Series
Annual ID:
OS22_FI067M
Award:
2022 Film Merit Award
Agency:
Uncommon Creative Studio / London + ITV + Smuggler
Client:
ITV
Title:
Drama vs Reality
Category:
Television & VOD / Long Form - Series
Annual ID:
OS22_FI068M
Award:
2022 Experiential & Immersive Merit Award
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX026M
Award:
2022 Experiential & Immersive Merit Award
Agency:
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client:
Burger King
Title:
The Impossible Combo
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX027M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX028M