The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
ReStory
Agency: Happiness / An FCB alliance / Brussels
Client: Canon Category: Events / Stunts / Competitions / In-Person
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival Category: Events / Stunts / Competitions / In-Person
I AM
Agency: VMLY&R / São Paulo
Client: Starbucks Category: Events / Stunts / Competitions / In-Person
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Events / Stunts / Competitions / In-Person
Gender Gaps
Agency: +KNAUSS / Hamburg + Die Stube / Hamburg
Client: Frauen aufs Podium e.V. Category: Craft / Writing - Series
Nuggets of Wisdom
Agency: Joe Public United / Johannesburg + StudiJoe / Johannesburg
Client: Chicken Licken Category: Craft / Writing - Series
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Innovation & Transformation / Innovation in Moving Image Craft
Bring Down the House
Agency: 72andSunny / Los Angeles + Film 47 + Swaybox
Client: National Football League Category: Innovation & Transformation / Innovation in Moving Image Craft
Fellini Forward
Agency: Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan
Client: Campari Group/Campari Red Diaries Category: Innovation & Transformation / Innovation in Moving Image Craft
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ Category: Craft / Use of Technology
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia Category: Craft / Use of Technology
Big Days - Lifeguard
Agency: Juniper Park \ TBWA / Toronto + Apollo Studios
Client: New York Fries Category: Craft / Writing - Single
Big Days - Nude Model
Agency: Juniper Park \ TBWA / Toronto + Apollo Studios
Client: New York Fries Category: Craft / Writing - Single
FlyNet - Smart Home
Agency: Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main
Client: Deutsche Lufthansa Category: Craft / Writing - Single
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client: AB InBev / Bud Light Category: Brand Partnerships
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Brand Partnerships
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm
Client: Burger King Category: Multi-Country or Global / Consumer / Brand
STORIES HIDDEN IN CHINESE CHARACTERS
Agency: LINLIN Design Studio / BEIJING
Client: LINLIN Design Studio Category: Editorial / Books
The Lyrics, Paul McCartney
Agency: Liveright / W. W. Norton & Company / New York
Client: Liveright / W. W. Norton & Company Category: Editorial / Books
Hanbooks 17
Agency: Nanjing Han Qing Tang Design / Nanjing
Client: Phoenix Fine Arts Publishing Category: Editorial / Books
The Last Possessions
Agency: VMLY&R / Dubai + VMLY&R / Amman
Client: Save the Children Category: Editorial / Books
Malnutrition Facts
Agency: L&C / New York + Dole Sunshine Company / California + Suitcase Productions / New York + Peppercomm / New York
Client: Dole Sunshine Company Category: Posters / Single
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Digital & Online / Websites & Mobile
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client: Mercado Livre (Ebazar) Category: Digital & Online / Websites & Mobile
Billion Dollar Collection
Agency: Prime Weber Shandwick / Stockholm + H&M Foundation
Client: H&M Foundation Category: Digital & Online / Websites & Mobile
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Digital & Online / Websites & Mobile
World of Excuses
Agency: Wunderman Thompson / Melbourne + Activista
Client: United Nations Development Programme Category: Digital & Online / Websites & Mobile
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung Category: Innovation & Transformation / Innovation in Lockdown
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Innovation & Transformation / Innovation in Lockdown
Day After Day
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon Category: Low Budget / 50K - 100K Budget
The World's Strongest Women
Agency: In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London
Client: Allianz p.l.c Category: Low Budget / 50K - 100K Budget
Protective Coloration Melted in Love
Agency: Puff / Shanghai
Client: Midea Category: Low Budget / 50K - 100K Budget
Battlegrounds F2P Cinematic Trailer
Agency: KRAFTON, Inc. + Goodbye Kansas
Client: KRAFTON / Battlegrounds Category: Craft / VFX & Animation
Quaker Qrece
Agency: AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires
Client: Pepsico Category: Physical Product / Promotional
#ShowUsEqual
Agency: Kolle Rebbe / Hamburg + German Olympic Sports Confederation / Frankfurt/Main
Client: German Olympic Sports Confederation Category: Physical Product / Promotional
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Physical Product / Promotional
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Physical Product / Promotional
Molson Hockey Night in Canada: Multilingual Ed.
Agency: Citizen Relations / Toronto + Rethink / Toronto + Wavemaker / Toronto
Client: Molson Coors Beverage Company Category: Community Building
#BlackedOutHistory
Agency: DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client: OBHS (Ontario Black History Society) Category: Community Building
EatQual
Agency: DDB Mudra Group / Mumbai + Vanilla Films / Mumbai
Client: McDonald's Category: Community Building
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: Community Building
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Community Building
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Community Building
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Community Building
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo
Client: Centauro Category: Community Building
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Community Building
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Non-traditional & Guerrilla Marketing
Award:
2022 Experiential & Immersive Merit Award
Agency:
Happiness / An FCB alliance / Brussels
Client:
Canon
Title:
ReStory
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX029M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX030M
Award:
2022 Experiential & Immersive Merit Award
Agency:
VMLY&R / São Paulo
Client:
Starbucks
Title:
I AM
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX031M
Award:
2022 Experiential & Immersive Merit Award
Agency:
We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX032M
Award:
2022 Radio & Audio Merit Award
Agency:
+KNAUSS / Hamburg + Die Stube / Hamburg
Client:
Frauen aufs Podium e.V.
Title:
Gender Gaps
Category:
Craft / Writing - Series
Annual ID:
OS22_RA039M
Award:
2022 Radio & Audio Merit Award
Agency:
Joe Public United / Johannesburg + StudiJoe / Johannesburg
Client:
Chicken Licken
Title:
Nuggets of Wisdom
Category:
Craft / Writing - Series
Annual ID:
OS22_RA040M
Award:
2022 Moving Image Craft Merit Award
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS22_MI142M
Award:
2022 Moving Image Craft Merit Award
Agency:
72andSunny / Los Angeles + Film 47 + Swaybox
Client:
National Football League
Title:
Bring Down the House
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS22_MI143M
Award:
2022 Moving Image Craft Merit Award
Agency:
Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan
Client:
Campari Group/Campari Red Diaries
Title:
Fellini Forward
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS22_MI144M
Award:
2022 Integrated Merit Award
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Craft / Use of Technology
Annual ID:
OS22_IG041M
Award:
2022 Integrated Merit Award
Agency:
DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client:
Volkswagen Group Australia
Title:
The Ad Break Championship – GTI Hijack
Category:
Craft / Use of Technology
Annual ID:
OS22_IG042M
Award:
2022 Radio & Audio Merit Award
Agency:
Juniper Park \ TBWA / Toronto + Apollo Studios
Client:
New York Fries
Title:
Big Days - Lifeguard
Category:
Craft / Writing - Single
Annual ID:
OS22_RA036M
Award:
2022 Radio & Audio Merit Award
Agency:
Juniper Park \ TBWA / Toronto + Apollo Studios
Client:
New York Fries
Title:
Big Days - Nude Model
Category:
Craft / Writing - Single
Annual ID:
OS22_RA037M
Award:
2022 Radio & Audio Merit Award
Agency:
Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main
Client:
Deutsche Lufthansa
Title:
FlyNet - Smart Home
Category:
Craft / Writing - Single
Annual ID:
OS22_RA038M
Award:
2022 Direct Marketing Merit Award
Agency:
3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Brand Partnerships
Annual ID:
OS22_DM095M
Award:
2022 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Brand Partnerships
Annual ID:
OS22_DM096M
Award:
2022 Creative Effectiveness Merit Award
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm
Client:
Burger King
Title:
Moldy Whopper
Category:
Multi-Country or Global / Consumer / Brand
Annual ID:
OS22_CE040M
Award:
2022 Design Merit Award
Agency:
LINLIN Design Studio / BEIJING
Client:
LINLIN Design Studio
Title:
STORIES HIDDEN IN CHINESE CHARACTERS
Category:
Editorial / Books
Annual ID:
OS22_DE065M
Award:
2022 Design Merit Award
Agency:
Liveright / W. W. Norton & Company / New York
Client:
Liveright / W. W. Norton & Company
Title:
The Lyrics, Paul McCartney
Category:
Editorial / Books
Annual ID:
OS22_DE066M
Award:
2022 Design Merit Award
Agency:
Nanjing Han Qing Tang Design / Nanjing
Client:
Phoenix Fine Arts Publishing
Title:
Hanbooks 17
Category:
Editorial / Books
Annual ID:
OS22_DE067M
Award:
2022 Design Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA Canada
Title:
The ScrapsBook
Category:
Editorial / Books
Annual ID:
OS22_DE068M
Award:
2022 Design Merit Award
Agency:
VMLY&R / Dubai + VMLY&R / Amman
Client:
Save the Children
Title:
The Last Possessions
Category:
Editorial / Books
Annual ID:
OS22_DE069M
Award:
2022 Print Merit Award
Agency:
L&C / New York + Dole Sunshine Company / California + Suitcase Productions / New York + Peppercomm / New York
Client:
Dole Sunshine Company
Title:
Malnutrition Facts
Category:
Posters / Single
Annual ID:
OS22_PT034M
Award:
2022 Direct Marketing Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS22_DM066M
Award:
2022 Direct Marketing Merit Award
Agency:
GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client:
Mercado Livre (Ebazar)
Title:
NEW ICONIC KISSES
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS22_DM067M
Award:
2022 Direct Marketing Merit Award
Agency:
Prime Weber Shandwick / Stockholm + H&M Foundation
Client:
H&M Foundation
Title:
Billion Dollar Collection
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS22_DM068M
Award:
2022 Direct Marketing Merit Award
Agency:
Publicis Conseil / Paris
Client:
Fondation de France
Title:
Bee Influencer
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS22_DM069M
Award:
2022 Direct Marketing Merit Award
Agency:
Wunderman Thompson / Melbourne + Activista
Client:
United Nations Development Programme
Title:
World of Excuses
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS22_DM070M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
CHEP Network / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_IN081M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_IN082M
Award:
2022 Experiential & Immersive Merit Award
Agency:
DDB / Chicago
Client:
Miller
Title:
Millerverse
Category:
Brands & The Metaverse
Annual ID:
OS22_EX055M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Publicis Conseil / Paris
Client:
Carrefour
Title:
The Healthy Map
Category:
Brands & The Metaverse
Annual ID:
OS22_EX056M
Award:
2022 Film Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
White Ribbon
Title:
Day After Day
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS22_FI117M
Award:
2022 Film Merit Award
Agency:
In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London
Client:
Allianz p.l.c
Title:
The World's Strongest Women
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS22_FI118M
Award:
2022 Film Merit Award
Agency:
Puff / Shanghai
Client:
Midea
Title:
Protective Coloration Melted in Love
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS22_FI119M
Award:
2022 Gaming Merit Award
Agency:
KRAFTON, Inc. + Goodbye Kansas
Client:
KRAFTON / Battlegrounds
Title:
Battlegrounds F2P Cinematic Trailer
Category:
Craft / VFX & Animation
Annual ID:
OS22_GA017M
Award:
2022 IP & Products Merit Award
Agency:
AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires
Client:
Pepsico
Title:
Quaker Qrece
Category:
Physical Product / Promotional
Annual ID:
OS22_IP013M
Award:
2022 IP & Products Merit Award
Agency:
Kolle Rebbe / Hamburg + German Olympic Sports Confederation / Frankfurt/Main
Client:
German Olympic Sports Confederation
Title:
#ShowUsEqual
Category:
Physical Product / Promotional
Annual ID:
OS22_IP014M
Award:
2022 IP & Products Merit Award
Agency:
the community / Miami + OREO / New York
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Physical Product / Promotional
Annual ID:
OS22_IP015M
Award:
2022 IP & Products Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Physical Product / Promotional
Annual ID:
OS22_IP016M
Award:
2022 Public Relations Merit Award
Agency:
Citizen Relations / Toronto + Rethink / Toronto + Wavemaker / Toronto
Client:
Molson Coors Beverage Company
Title:
Molson Hockey Night in Canada: Multilingual Ed.
Category:
Community Building
Annual ID:
OS22_PR042M
Award:
2022 Public Relations Merit Award
Agency:
DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client:
OBHS (Ontario Black History Society)
Title:
#BlackedOutHistory
Category:
Community Building
Annual ID:
OS22_PR043M
Award:
2022 Public Relations Merit Award
Agency:
DDB Mudra Group / Mumbai + Vanilla Films / Mumbai
Client:
McDonald's
Title:
EatQual
Category:
Community Building
Annual ID:
OS22_PR044M
Award:
2022 Public Relations Merit Award
Agency:
FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Community Building
Annual ID:
OS22_PR045M
Award:
2022 Public Relations Merit Award
Agency:
Mischief @ No Fixed Address + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Community Building
Annual ID:
OS22_PR046M
Award:
2022 Public Relations Merit Award
Agency:
Publicis Conseil / Paris
Client:
Fondation de France
Title:
Bee Influencer
Category:
Community Building
Annual ID:
OS22_PR047M
Award:
2022 Public Relations Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Community Building
Annual ID:
OS22_PR048M
Award:
2022 Public Relations Merit Award
Agency:
TracyLocke Brasil / São Paulo
Client:
Centauro
Title:
The Uniform that never existed
Category:
Community Building
Annual ID:
OS22_PR049M
Award:
2022 Public Relations Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Community Building
Annual ID:
OS22_PR050M
Award:
2022 Direct Marketing Merit Award
Agency:
BETC / Paris + GUM / Paris + Soldats Films / Paris
Client:
Distance
Title:
Outlaw Runners
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM084M