The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Offline Hour
Agency: M&C Saatchi / Dubai + Pizza Hut / Dubai
Client: Pizza Hut META Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Flags of Generosity
Agency: Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur
Client: Cadbury Category: Innovation & Transformation / Innovation in Lockdown
Believe In Ted Lasso
Agency: Apple + Apple TV+ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + GLOW
Client: Apple TV+ Category: Social Channel / Single Platform
#RealVoicesofPride
Agency: Edelman / Madrid
Client: FELGTB Category: Social Channel / Single Platform
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client: Hanes / Champion Category: Social Channel / Single Platform
#TheMissingPeace
Agency: Leo Burnett / Beirut
Client: UN Women Lebanon Category: Social Channel / Single Platform
The Playlist Song
Agency: mortierbrigade / brussels
Client: TwinToes Category: Social Channel / Single Platform
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Social Channel / Single Platform
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Social Channel / Single Platform
Doritos Duet Roulette
Agency: R/GA / California + OMD / New York + ProPac / Plano
Client: Frito-Lay Category: Social Channel / Single Platform
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Social Channel / Single Platform
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client: Hip Hop Public Health Category: Craft / Writing
4th of July New York Times Ad
Agency: Away / New York + Dippin Sauce / Brooklyn
Client: Away Category: Craft / Writing
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client: Burger King Category: Craft / Writing
The better we talk, the better we feel
Agency: Uncommon Creative Studio / London + ITV
Client: ITV Category: Craft / Writing
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Craft / Art Direction
The Blue Paradox
Agency: Ogilvy / Chicago + Radical Media / Chicago + Omnicom Media Group + FleishmanHillard / London
Client: SC Johnson Category: Craft / Art Direction
My 2020 Travel Project
Agency: Isobar France / Paris + Flying Blue / Paris
Client: Flying Blue Category: Innovation & Transformation / Innovation in Lockdown
The People’s Prototype
Agency: Cheil China / Beijing
Client: Volkswagen Category: Experimental / Internal Projects / R&D
Project Huey
Agency: Google Brand Studio APAC / Sydney + Signality / Stockholm + Stab Mag / Byron Bay + R/GA / Sydney
Client: Google Category: Experimental / Internal Projects / R&D
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Online Films & Video / Long Form - Single
Day After Day
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon Category: Online Films & Video / Long Form - Single
Walter the Cat
Agency: Commonwealth//McCann / Detroit + Mackcut / New York + The Mill / Los Angeles + O Positive / Los Angeles
Client: Chevrolet Category: Online Films & Video / Long Form - Single
Lost Roads
Agency: Commonwealth//McCann / Bogota
Client: General Motors / Chevrolet Category: Online Films & Video / Long Form - Single
Written By
Agency: Creative X Meta + Exile + Serial Pictures
Client: Meta Category: Online Films & Video / Long Form - Single
Game Responsibly - Machine-gun Mouth
Agency: DDB Mudra Group / Mumbai + Early Man Films / Mumbai
Client: Battlegrounds Mobile India Category: Online Films & Video / Long Form - Single
Stayfree Daughter's Day
Agency: DDB Mudra Group / Mumbai
Client: Stayfree Category: Online Films & Video / Long Form - Single
In Love We Trust
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty Category: Online Films & Video / Long Form - Single
Discover the originals
Agency: Forsman & Bodenfors / Göteborg
Client: Visit Sweden Category: Online Films & Video / Long Form - Single
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Online Films & Video / Long Form - Single
A CODA Story
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online Films & Video / Long Form - Single
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online Films & Video / Long Form - Single
Stuck In
Agency: GREY / New York + Kellogg's / Pringles + Townhouse / New York + MJZ
Client: Kellogg's/Pringles Category: Online Films & Video / Long Form - Single
They Need Guidance
Agency: GUT / Buenos Aires
Client: The Coca-Cola Company / Sprite Category: Online Films & Video / Long Form - Single
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Online Films & Video / Long Form - Single
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client: Samsung Electronics GmbH Category: Online Films & Video / Long Form - Single
The Reset
Agency: Madwell / Brooklyn + Verizon / New York + Independent Media / Los Angeles + Hailstorm / Raleigh
Client: Verizon Category: Online Films & Video / Long Form - Single
Mario
Agency: Media.Monks / Mexico City + Oriental Films / Mexico City
Client: Mexican Football Federation Category: Online Films & Video / Long Form - Single
The Umbilical Cord
Agency: mortierbrigade / brussels + Czar Brussels / Brussels
Client: Equal Pay Day Category: Online Films & Video / Long Form - Single
Happy Birthday, Twitter
Agency: No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client: Canadian Centre for Child Protection Category: Online Films & Video / Long Form - Single
The Official Tennis of Sipsmith Gin
Agency: Ogilvy UK / London
Client: Sipsmith Category: Online Films & Video / Long Form - Single
A Lockdown Love Story
Agency: Publicis Italy / Milan + Sizzer B.V. / Amsterdam + DIVISION / Paris + TYO Inc. / Tokyo
Client: Heineken Category: Online Films & Video / Long Form - Single
Brothers
Agency: Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica
Client: Toyota Category: Online Films & Video / Long Form - Single
#NotComingHome
Agency: SERVICEPLAN GERMANY / Munich
Client: Newtown Action Alliance Category: Online Films & Video / Long Form - Single
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS22_IN079M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
M&C Saatchi / Dubai + Pizza Hut / Dubai
Client:
Pizza Hut META
Title:
Offline Hour
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS22_IN080M
Award:
2022 Design Merit Award
Agency:
Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur
Client:
Cadbury
Title:
Flags of Generosity
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_DE164M
Award:
2022 Social Media Merit Award
Agency:
Apple + Apple TV+ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + GLOW
Client:
Apple TV+
Title:
Believe In Ted Lasso
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM039M
Award:
2022 Social Media Merit Award
Agency:
Edelman / Madrid
Client:
FELGTB
Title:
#RealVoicesofPride
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM040M
Award:
2022 Social Media Merit Award
Agency:
Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client:
Hanes / Champion
Title:
Reverse Renegade
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM041M
Award:
2022 Social Media Merit Award
Agency:
Leo Burnett / Beirut
Client:
UN Women Lebanon
Title:
#TheMissingPeace
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM042M
Award:
2022 Social Media Merit Award
Agency:
mortierbrigade / brussels
Client:
TwinToes
Title:
The Playlist Song
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM043M
Award:
2022 Social Media Merit Award
Agency:
OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Good Fortune
Title:
RECEATS
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM044M
Award:
2022 Social Media Merit Award
Agency:
Publicis Conseil / Paris
Client:
Fondation de France
Title:
Bee Influencer
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM045M
Award:
2022 Social Media Merit Award
Agency:
R/GA / California + OMD / New York + ProPac / Plano
Client:
Frito-Lay
Title:
Doritos Duet Roulette
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM046M
Award:
2022 Social Media Merit Award
Agency:
Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client:
Goldfish
Title:
Go For The Handful
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM047M
Award:
2022 Print Merit Award
Agency:
Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Craft / Writing
Annual ID:
OS22_PT051M
Award:
2022 Print Merit Award
Agency:
Away / New York + Dippin Sauce / Brooklyn
Client:
Away
Title:
4th of July New York Times Ad
Category:
Craft / Writing
Annual ID:
OS22_PT052M
Award:
2022 Print Merit Award
Agency:
DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client:
Burger King
Title:
Even More Confusing Times
Category:
Craft / Writing
Annual ID:
OS22_PT053M
Award:
2022 Print Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Writing
Annual ID:
OS22_PT054M
Award:
2022 Print Merit Award
Agency:
The Monkeys / Sydney
Client:
NRMA Insurance
Title:
Help like no one else
Category:
Craft / Writing
Annual ID:
OS22_PT055M
Award:
2022 Print Merit Award
Agency:
Uncommon Creative Studio / London + ITV
Client:
ITV
Title:
The better we talk, the better we feel
Category:
Craft / Writing
Annual ID:
OS22_PT056M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Yandex Magic Camp / Moscow
Client:
Yandex Market
Title:
Cardboard Media
Category:
Social Impact
Annual ID:
OS22_BS034M
Award:
2022 Experiential & Immersive Merit Award
Agency:
AMV BBDO / London + Framestore / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Craft / Art Direction
Annual ID:
OS22_EX059M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Ogilvy / Chicago + Radical Media / Chicago + Omnicom Media Group + FleishmanHillard / London
Client:
SC Johnson
Title:
The Blue Paradox
Category:
Craft / Art Direction
Annual ID:
OS22_EX060M
Award:
2022 Film Merit Award
Agency:
Isobar France / Paris + Flying Blue / Paris
Client:
Flying Blue
Title:
My 2020 Travel Project
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_FI126M
Award:
2022 Pharma Merit Award
Agency:
McCann / New York
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Social Media
Annual ID:
OS22_PH019M
Award:
2022 IP & Products Merit Award
Agency:
Cheil China / Beijing
Client:
Volkswagen
Title:
The People’s Prototype
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS22_IP028M
Award:
2022 IP & Products Merit Award
Agency:
Google Brand Studio APAC / Sydney + Signality / Stockholm + Stab Mag / Byron Bay + R/GA / Sydney
Client:
Google
Title:
Project Huey
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS22_IP029M
Award:
2022 Film Merit Award
Agency:
Apple
Client:
Apple
Title:
Couch
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI074M
Award:
2022 Film Merit Award
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI075M
Award:
2022 Film Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
White Ribbon
Title:
Day After Day
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI076M
Award:
2022 Film Merit Award
Agency:
Commonwealth//McCann / Detroit + Mackcut / New York + The Mill / Los Angeles + O Positive / Los Angeles
Client:
Chevrolet
Title:
Walter the Cat
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI077M
Award:
2022 Film Merit Award
Agency:
Commonwealth//McCann / Bogota
Client:
General Motors / Chevrolet
Title:
Lost Roads
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI078M
Award:
2022 Film Merit Award
Agency:
Creative X Meta + Exile + Serial Pictures
Client:
Meta
Title:
Written By
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI079M
Award:
2022 Film Merit Award
Agency:
DDB Mudra Group / Mumbai + Early Man Films / Mumbai
Client:
Battlegrounds Mobile India
Title:
Game Responsibly - Machine-gun Mouth
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI080M
Award:
2022 Film Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Stayfree
Title:
Stayfree Daughter's Day
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI081M
Award:
2022 Film Merit Award
Agency:
dentsuMB Taiwan / Taipei
Client:
Sinyi Realty
Title:
In Love We Trust
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI082M
Award:
2022 Film Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Visit Sweden
Title:
Discover the originals
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI083M
Award:
2022 Film Merit Award
Agency:
FRED & FARID / New York
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI084M
Award:
2022 Film Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
A CODA Story
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI085M
Award:
2022 Film Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Year in Search 2021
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI086M
Award:
2022 Film Merit Award
Agency:
GREY / New York + Kellogg's / Pringles + Townhouse / New York + MJZ
Client:
Kellogg's/Pringles
Title:
Stuck In
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI087M
Award:
2022 Film Merit Award
Agency:
GUT / Buenos Aires
Client:
The Coca-Cola Company / Sprite
Title:
They Need Guidance
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI088M
Award:
2022 Film Merit Award
Agency:
GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI089M
Award:
2022 Film Merit Award
Agency:
Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client:
Samsung Electronics GmbH
Title:
The spider and the window
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI090M
Award:
2022 Film Merit Award
Agency:
Madwell / Brooklyn + Verizon / New York + Independent Media / Los Angeles + Hailstorm / Raleigh
Client:
Verizon
Title:
The Reset
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI091M
Award:
2022 Film Merit Award
Agency:
Media.Monks / Mexico City + Oriental Films / Mexico City
Client:
Mexican Football Federation
Title:
Mario
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI092M
Award:
2022 Film Merit Award
Agency:
mortierbrigade / brussels + Czar Brussels / Brussels
Client:
Equal Pay Day
Title:
The Umbilical Cord
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI093M
Award:
2022 Film Merit Award
Agency:
No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client:
Canadian Centre for Child Protection
Title:
Happy Birthday, Twitter
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI094M
Award:
2022 Film Merit Award
Agency:
Ogilvy UK / London
Client:
Sipsmith
Title:
The Official Tennis of Sipsmith Gin
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI095M
Award:
2022 Film Merit Award
Agency:
Publicis Italy / Milan + Sizzer B.V. / Amsterdam + DIVISION / Paris + TYO Inc. / Tokyo
Client:
Heineken
Title:
A Lockdown Love Story
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI096M
Award:
2022 Film Merit Award
Agency:
Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica
Client:
Toyota
Title:
Brothers
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI097M
Award:
2022 Film Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Newtown Action Alliance
Title:
#NotComingHome
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI098M