The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Online-only Films & Video / Varying Length Series
Buy My Cancer
Agency: Ogilvy Poland / Warsaw
Client: Alivia Cancer Foundation Category: Craft / Use of Technology
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Craft / Use of Technology
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Craft / Use of Technology
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Innovation & Transformation / Innovation in Public Relations
The Postponed Day
Agency: Grey Argentina / Buenos Aires
Client: LALCEC Category: Innovation & Transformation / Innovation in Public Relations
The Friendly Break Up Collection
Agency: Wunderman Thompson / Lima + Fontenla / BUENOS AIRES
Client: Fontenla Category: Innovation & Transformation / Innovation in Public Relations
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Innovation & Transformation / Innovation in Public Relations
Journa-Rhythm
Agency: TBWA\HAKUHODO Inc. / Tokyo + NION / Tokyo
Client: The Asahi Shimbun Company Category: Craft / Use of Music
A Song For Every CMO - Haleon
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Craft / Use of Music
Shot on iPhone 13 Pro - Those That Follow
Agency: TBWA\Media Arts Lab / Singapore + Apple / Thailand + OMD
Client: Apple Category: Full Length Video / Single
THE SHOW: California Love
Agency: PepsiCo’s In-House Content Studio / New York City
Client: Brand Pepsi Category: Full Length Video / Single
A Dream Delivered
Agency: Weber Shandwick / New York + OMD + The Content Collective
Client: Ancestry Category: Full Length Video / Single
BZRP King
Agency: DAVID / Madrid + Burger King / Madrid
Client: Burger King Category: Artist / Brand Collaboration
Arby's x Pusha T Diss Tracks
Agency: Fallon + MSL Group + PXP
Client: Arby's Category: Artist / Brand Collaboration
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Artist / Brand Collaboration
Independent Journalism for an Independent Life - Questlove
Agency: Droga5 / New York + The New York Times + division7
Client: The New York Times Category: Artist / Brand Collaboration
Doja Cat x Taco Bell: A "Contractual" Partnership
Agency: Deutsch LA / Los Angeles + The Syndicate + Stept Studios + JAW Productions
Client: Taco Bell Category: Artist / Brand Collaboration
Crime Interrupted
Agency: HOST/HAVAS / Sydney + Casefile / Sydney
Client: Australian Federal Police Category: Online Advertising / Native Ads
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp Category: Use of Gaming as a Tool
Be More Triangle
Agency: Bulletproof / London + Mondelez International / Zurich
Client: Toblerone Category: Packaging / Mass-market
Quilmes Coincidencies World Cup can
Agency: draftLine BUE / Buenos Aires + AB InBev
Client: Quilmes Category: Packaging / Mass-market
Apple Watch Ultra Packaging
Agency: Apple / Cupertino
Client: Apple Category: Packaging / Mass-market
SUNTORY TENNENSUI ENDLESS DAWN
Agency: (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo
Client: Suntory Holdings Limited Category: Craft / Use of Technology
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google Category: Craft / Use of Technology
EE Hope United - Not Her Problem
Agency: Factory Studios / London
Client: EE Hope United Category: Sound Design
PSCHHHT HAPPENS
Agency: Ogilvy UK / London + Ogilvy / Hong Kong
Client: TCCC / Sprite Zero Sugar Category: Sound Design
DA SKYDIVE
Agency: DIVISION + Noir Productions + No.8 Sound & Visions Ltd / London
Client: Corteiz Category: Sound Design
DNP
Agency: Jordan Brand Creative Team + Smuggler / London + Heyfrosty + No.8 Sound & Visions Ltd / London
Client: Nike Jordan Brand Category: Sound Design
THE GLITCH
Agency: BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production
Client: Alzheimer Forschung Initiative e.V. Category: Sound Design
Night Creatures
Agency: Riff Raff Films / London + 750mph / London + The Mill / London + Work Editorial / London
Client: Burberry Category: Sound Design
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Sound Design
We are living offerings
Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client: AB InBev Category: Sound Design
America's Most Haunted
Agency: Grey / New York + CANJA Audio Culture / São Paulo
Client: Change the Ref Category: Sound Design
Battle at Home Screen
Agency: Omelet / Los Angeles + Lime Studios + Impossible Objects
Client: Google Play Category: Craft / VFX & Animation
Trapped in the 90s
Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid
Client: IKEA Category: Experiential / In-Person Events
90 Minutes of Air Conditioning
Agency: Pereira O'Dell / New York + Barrelhouse / San Francisco
Client: MIDEA Category: Experiential / In-Person Events
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Craft / Storytelling
Classic Monsters
Agency: the community / Miami + Project Gutenberg Literary Archive Foundation (PGLAF) / New York
Client: Project Gutenberg Literary Archive Foundation (PGLAF) Category: Craft / Illustration
Solar Beehive
Agency: INNOCEAN / Seoul + Hanwha / Seoul + PLANIT PRODUCTION / Seoul
Client: Hanwha Category: Innovation & Transformation / Innovation in Design
Palate Care Dispenser
Agency: Wunderman Thompson / Bogotá
Client: Operation Smile Colombia Category: Innovation & Transformation / Innovation in Design
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Design
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Design
Award:
2023 Film & Video Merit Award
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Online-only Films & Video / Varying Length Series
Annual ID:
OS23_FI110M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy Poland / Warsaw
Client:
Alivia Cancer Foundation
Title:
Buy My Cancer
Category:
Craft / Use of Technology
Annual ID:
OS23_HW093M
Award:
2023 Health & Wellness Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Craft / Use of Technology
Annual ID:
OS23_HW094M
Award:
2023 Health & Wellness Merit Award
Agency:
180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client:
Cox Communications
Title:
Project Convey
Category:
Craft / Use of Technology
Annual ID:
OS23_HW095M
Award:
2023 Public Relations Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS23_PR081M
Award:
2023 Public Relations Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
LALCEC
Title:
The Postponed Day
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS23_PR082M
Award:
2023 Public Relations Merit Award
Agency:
Wunderman Thompson / Lima + Fontenla / BUENOS AIRES
Client:
Fontenla
Title:
The Friendly Break Up Collection
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS23_PR083M
Award:
2023 Public Relations Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS23_PR084M
Award:
2023 Radio & Audio Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + NION / Tokyo
Client:
The Asahi Shimbun Company
Title:
Journa-Rhythm
Category:
Craft / Use of Music
Annual ID:
OS23_RA042M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Haleon
Category:
Craft / Use of Music
Annual ID:
OS23_RA043M
Award:
2023 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Singapore + Apple / Thailand + OMD
Client:
Apple
Title:
Shot on iPhone 13 Pro - Those That Follow
Category:
Full Length Video / Single
Annual ID:
OS23_BE059M
Award:
2023 Branded Entertainment Merit Award
Agency:
PepsiCo’s In-House Content Studio / New York City
Client:
Brand Pepsi
Title:
THE SHOW: California Love
Category:
Full Length Video / Single
Annual ID:
OS23_BE060M
Award:
2023 Branded Entertainment Merit Award
Agency:
Weber Shandwick / New York + OMD + The Content Collective
Client:
Ancestry
Title:
A Dream Delivered
Category:
Full Length Video / Single
Annual ID:
OS23_BE061M
Award:
2023 Music & Sound Craft Merit Award
Agency:
DAVID / Madrid + Burger King / Madrid
Client:
Burger King
Title:
BZRP King
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS044M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Fallon + MSL Group + PXP
Client:
Arby's
Title:
Arby's x Pusha T Diss Tracks
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS045M
Award:
2023 Music & Sound Craft Merit Award
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS046M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Droga5 / New York + The New York Times + division7
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS047M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Deutsch LA / Los Angeles + The Syndicate + Stept Studios + JAW Productions
Client:
Taco Bell
Title:
Doja Cat x Taco Bell: A "Contractual" Partnership
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS048M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
HOST/HAVAS / Sydney + Casefile / Sydney
Client:
Australian Federal Police
Title:
Crime Interrupted
Category:
Online Advertising / Native Ads
Annual ID:
OS23_IN055M
Award:
2023 Gaming Merit Award
Agency:
NORD DDB / Oslo + NORD DDB / Stockholm
Client:
Elkjøp
Title:
Urban Miners
Category:
Use of Gaming as a Tool
Annual ID:
OS23_GA022M
Award:
2023 Design Merit Award
Agency:
Bulletproof / London + Mondelez International / Zurich
Client:
Toblerone
Title:
Be More Triangle
Category:
Packaging / Mass-market
Annual ID:
OS23_DE119M
Award:
2023 Design Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev
Client:
Quilmes
Title:
Quilmes Coincidencies World Cup can
Category:
Packaging / Mass-market
Annual ID:
OS23_DE120M
Award:
2023 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Watch Ultra Packaging
Category:
Packaging / Mass-market
Annual ID:
OS23_DE121M
Award:
2023 Branded Entertainment Merit Award
Agency:
(tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo
Client:
Suntory Holdings Limited
Title:
SUNTORY TENNENSUI ENDLESS DAWN
Category:
Craft / Use of Technology
Annual ID:
OS23_BE102M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Craft / Use of Technology
Annual ID:
OS23_BE103M
Award:
2023 Branded Entertainment Merit Award
Agency:
BBH USA + Google Consumer Apps
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Use of Technology
Annual ID:
OS23_BE104M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Factory Studios / London
Client:
EE Hope United
Title:
EE Hope United - Not Her Problem
Category:
Sound Design
Annual ID:
OS23_MS049M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Hong Kong
Client:
TCCC / Sprite Zero Sugar
Title:
PSCHHHT HAPPENS
Category:
Sound Design
Annual ID:
OS23_MS050M
Award:
2023 Music & Sound Craft Merit Award
Agency:
DIVISION + Noir Productions + No.8 Sound & Visions Ltd / London
Client:
Corteiz
Title:
DA SKYDIVE
Category:
Sound Design
Annual ID:
OS23_MS051M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Jordan Brand Creative Team + Smuggler / London + Heyfrosty + No.8 Sound & Visions Ltd / London
Client:
Nike Jordan Brand
Title:
DNP
Category:
Sound Design
Annual ID:
OS23_MS052M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production
Client:
Alzheimer Forschung Initiative e.V.
Title:
THE GLITCH
Category:
Sound Design
Annual ID:
OS23_MS053M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Riff Raff Films / London + 750mph / London + The Mill / London + Work Editorial / London
Client:
Burberry
Title:
Night Creatures
Category:
Sound Design
Annual ID:
OS23_MS054M
Award:
2023 Music & Sound Craft Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Sound Design
Annual ID:
OS23_MS055M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client:
AB InBev
Title:
We are living offerings
Category:
Sound Design
Annual ID:
OS23_MS056M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Barking Owl / Los Angeles
Client:
Meta
Title:
Amani
Category:
Sound Design
Annual ID:
OS23_MS057M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Grey / New York + CANJA Audio Culture / São Paulo
Client:
Change the Ref
Title:
America's Most Haunted
Category:
Sound Design
Annual ID:
OS23_MS058M
Award:
2023 Gaming Merit Award
Agency:
Omelet / Los Angeles + Lime Studios + Impossible Objects
Client:
Google Play
Title:
Battle at Home Screen
Category:
Craft / VFX & Animation
Annual ID:
OS23_GA034M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Experiential / In-Person Events
Annual ID:
OS23_BE076M
Award:
2023 Branded Entertainment Merit Award
Agency:
McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid
Client:
IKEA
Title:
Trapped in the 90s
Category:
Experiential / In-Person Events
Annual ID:
OS23_BE077M
Award:
2023 Branded Entertainment Merit Award
Agency:
Pereira O'Dell / New York + Barrelhouse / San Francisco
Client:
MIDEA
Title:
90 Minutes of Air Conditioning
Category:
Experiential / In-Person Events
Annual ID:
OS23_BE078M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
Seki Milk
Title:
Milk Manga
Category:
Craft / Storytelling
Annual ID:
OS23_EX083M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Craft / Storytelling
Annual ID:
OS23_EX084M
Award:
2023 Experiential & Immersive Merit Award
Agency:
BBDO / New York
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Craft / Storytelling
Annual ID:
OS23_EX085M
Award:
2023 Print & Promotional Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Illustration
Annual ID:
OS23_PT059M
Award:
2023 Print & Promotional Merit Award
Agency:
the community / Miami + Project Gutenberg Literary Archive Foundation (PGLAF) / New York
Client:
Project Gutenberg Literary Archive Foundation (PGLAF)
Title:
Classic Monsters
Category:
Craft / Illustration
Annual ID:
OS23_PT060M
Award:
2023 Design Merit Award
Agency:
INNOCEAN / Seoul + Hanwha / Seoul + PLANIT PRODUCTION / Seoul
Client:
Hanwha
Title:
Solar Beehive
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE191M
Award:
2023 Design Merit Award
Agency:
Wunderman Thompson / Bogotá
Client:
Operation Smile Colombia
Title:
Palate Care Dispenser
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE192M
Award:
2023 Design Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE193M
Award:
2023 Design Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE194M
Award:
2023 Public Relations Merit Award
Agency:
MullenLowe / Singapore
Client:
iSEE
Title:
Leave With Pride
Category:
Events & Experiential
Annual ID:
OS23_PR045M