The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Cholesterol Factory
Agency: McCann Health London, an IPG Health Company + Jelly / London
Client: CSL Category: Craft / Art Direction
Endless Frictions
Agency: FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos
Client: Extremity Preservation, Inc. Category: Craft / Art Direction
Ban private jets
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Greenpeace Category: Craft / Photography
10 Years of Fun
Agency: DAVID / Madrid + Activision / Los Angeles + MyGosh / London
Client: Activision Category: Craft / Photography
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo Category: Craft / Photography
Show us something we haven't seen.
Agency: BCW / New York + New York Festival Awards
Client: New York Festivals Category: Craft / Photography
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client: Diageo / Bundaberg Rum Category: Brand Partnerships
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Superstar Ravi's
Agency: Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai
Client: adidas Category: Brand Partnerships
Walk the Night
Agency: CHEP Network / Sydney + Traffik / Australia + Scoundrel + The Editors
Client: Samsung Australia Category: Experiential / Brand Installations
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video Category: Experiential / Brand Installations
Christmas Not War
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Experiential / Brand Installations
Show us something we haven't seen.
Agency: BCW / New York + New York Festival Awards
Client: New York Festivals Category: Craft / Photography
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Storytelling
The Mindsets Paper
Agency: FCB / Toronto
Client: Canadian Down Syndrome Society Category: Storytelling
Wrapped On Platform Experience
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Storytelling
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles Category: Storytelling
(Un)Geddes
Agency: CHEP Network / Sydney + Blonde Co + Karicare
Client: Karicare Category: Influencer Marketing / Single Channel
Dramatic Transformation
Agency: Golin / London
Client: ASICS Category: Influencer Marketing / Single Channel
Review Hacking
Agency: DDB / Paris + Skoda / Roissy en France
Client: Skoda Category: Influencer Marketing / Single Channel
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Influencer Marketing / Single Channel
Unforgettable Moments
Agency: The Leith Agency / Edinburgh
Client: Head For Change Category: Creative Use of Data
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Creative Use of Data
Stump Cam
Agency: Ogilvy Gurgaon / India
Client: Coca-Cola India Pvt. Ltd. Category: Short Form Video / Series / Episodic
The Great Celebrity Hack
Agency: Leo Burnett India / Mumbai
Client: Burger King Category: Stunts & Activations
Ketchup to the rescue
Agency: Ogilvy Germany
Client: Curtice Brothers GmbH Category: Stunts & Activations
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Stunts & Activations
Happy Birthday from Earth
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm
Client: Husqvarna Category: Stunts & Activations
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE Category: Stunts & Activations
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client: UAE Government Media Office Category: Stunts & Activations
French Toast Guy
Agency: McCann Canada / Toronto
Client: Wendy's Canada Category: Stunts & Activations
Pee in a Busch, Save a Tree
Agency: The Martin Agency / Richmond
Client: Busch Category: Stunts & Activations
Tropicana Crunch Cereal
Agency: Cramer-Krasselt / Chicago + MullenLowe + OMD
Client: Tropicana Category: Stunts & Activations
Casper Sleepers
Agency: VaynerMedia / New York + Casper / New York + Moxie Communications / New York + Eva Nosidam Productions / New York
Client: Casper Category: Stunts & Activations
Delivered to your door
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's France Category: Billboards & Transit / Series
Escape: PAIN / FUCK / HELL / HELP
Agency: Ogilvy Germany
Client: German Rail Category: Billboards & Transit / Series
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum Category: Billboards & Transit / Series
A British Original
Agency: Uncommon Creative Studio / London + MG OMD / London
Client: British Airways Category: Billboards & Transit / Series
10 Years of Fun
Agency: DAVID / Madrid + MyGosh / London + KING / London
Client: Activision Category: Billboards & Transit / Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Series
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Craft / Casting
The Jewellers
Agency: CHEP Network / Brisbane + Larchmont / Auckland + The Editors + Sonar Music / Sydney
Client: Michael Hill Jeweller Category: Online-only Films & Video / Varying Length Series
Award:
2023 Pharma Merit Award
Agency:
21GRAMS
Client:
AstraZeneca
Title:
Under a Rock
Category:
Craft / Art Direction
Annual ID:
OS23_PH029M
Award:
2023 Pharma Merit Award
Agency:
McCann Health London, an IPG Health Company + Jelly / London
Client:
CSL
Title:
The Cholesterol Factory
Category:
Craft / Art Direction
Annual ID:
OS23_PH030M
Award:
2023 Pharma Merit Award
Agency:
FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos
Client:
Extremity Preservation, Inc.
Title:
Endless Frictions
Category:
Craft / Art Direction
Annual ID:
OS23_PH031M
Award:
2023 Print & Promotional Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Greenpeace
Title:
Ban private jets
Category:
Craft / Photography
Annual ID:
OS23_PT061M
Award:
2023 Print & Promotional Merit Award
Agency:
DAVID / Madrid + Activision / Los Angeles + MyGosh / London
Client:
Activision
Title:
10 Years of Fun
Category:
Craft / Photography
Annual ID:
OS23_PT062M
Award:
2023 Print & Promotional Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Craft / Photography
Annual ID:
OS23_PT063M
Award:
2023 Print & Promotional Merit Award
Agency:
BCW / New York + New York Festival Awards
Client:
New York Festivals
Title:
Show us something we haven't seen.
Category:
Craft / Photography
Annual ID:
OS23_PT064M
Award:
2023 IP & Product Design Merit Award
Agency:
Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Annual ID:
OS23_IP029M
Award:
2023 IP & Product Design Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Annual ID:
OS23_IP030M
Award:
2023 IP & Product Design Merit Award
Agency:
Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai
Client:
adidas
Title:
Superstar Ravi's
Category:
Brand Partnerships
Annual ID:
OS23_IP031M
Award:
2023 Branded Entertainment Merit Award
Agency:
CHEP Network / Sydney + Traffik / Australia + Scoundrel + The Editors
Client:
Samsung Australia
Title:
Walk the Night
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE072M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE073M
Award:
2023 Branded Entertainment Merit Award
Agency:
BCW / Stockholm
Client:
Carlsberg
Title:
Sunken Bar
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE074M
Award:
2023 Branded Entertainment Merit Award
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas Not War
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE075M
Award:
2023 Out of Home Merit Award
Agency:
Steve / Paris
Client:
World Vision
Title:
Unshowable
Category:
Craft / Photography
Annual ID:
OS23_OH092M
Award:
2023 Out of Home Merit Award
Agency:
BCW / New York + New York Festival Awards
Client:
New York Festivals
Title:
Show us something we haven't seen.
Category:
Craft / Photography
Annual ID:
OS23_OH093M
Award:
2023 Creative Use of Data Merit Award
Agency:
Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Storytelling
Annual ID:
OS23_CU024M
Award:
2023 Creative Use of Data Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AROYA
Title:
Freedom Grams
Category:
Storytelling
Annual ID:
OS23_CU025M
Award:
2023 Creative Use of Data Merit Award
Agency:
Ogilvy Spain / Madrid
Client:
DIRECCIÓN GENERAL DE TRÁFICO
Title:
The 36
Category:
Storytelling
Annual ID:
OS23_CU026M
Award:
2023 Creative Use of Data Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Storytelling
Annual ID:
OS23_CU027M
Award:
2023 Creative Use of Data Merit Award
Agency:
FCB / Toronto
Client:
Canadian Down Syndrome Society
Title:
The Mindsets Paper
Category:
Storytelling
Annual ID:
OS23_CU028M
Award:
2023 Creative Use of Data Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped On Platform Experience
Category:
Storytelling
Annual ID:
OS23_CU029M
Award:
2023 Creative Use of Data Merit Award
Agency:
BBH USA + PXP Studios
Client:
Google
Title:
Trending Billboards
Category:
Storytelling
Annual ID:
OS23_CU030M
Award:
2023 Creative Use of Data Merit Award
Agency:
DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Storytelling
Annual ID:
OS23_CU031M
Award:
2023 Social Media Merit Award
Agency:
CHEP Network / Sydney + Blonde Co + Karicare
Client:
Karicare
Title:
(Un)Geddes
Category:
Influencer Marketing / Single Channel
Annual ID:
OS23_SM098M
Award:
2023 Social Media Merit Award
Agency:
Golin / London
Client:
ASICS
Title:
Dramatic Transformation
Category:
Influencer Marketing / Single Channel
Annual ID:
OS23_SM099M
Award:
2023 Social Media Merit Award
Agency:
DDB / Paris + Skoda / Roissy en France
Client:
Skoda
Title:
Review Hacking
Category:
Influencer Marketing / Single Channel
Annual ID:
OS23_SM100M
Award:
2023 Social Media Merit Award
Agency:
Mother / Los Angeles + Goop / Los Angeles
Client:
Baby2Baby
Title:
The Diapér
Category:
Influencer Marketing / Single Channel
Annual ID:
OS23_SM101M
Award:
2023 Health & Wellness Merit Award
Agency:
The Leith Agency / Edinburgh
Client:
Head For Change
Title:
Unforgettable Moments
Category:
Creative Use of Data
Annual ID:
OS23_HW044M
Award:
2023 Health & Wellness Merit Award
Agency:
180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client:
Cox Communications
Title:
Project Convey
Category:
Creative Use of Data
Annual ID:
OS23_HW045M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Gurgaon / India
Client:
Coca-Cola India Pvt. Ltd.
Title:
Stump Cam
Category:
Short Form Video / Series / Episodic
Annual ID:
OS23_BE046M
Award:
2023 Social Media Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Burger King
Title:
The Great Celebrity Hack
Category:
Stunts & Activations
Annual ID:
OS23_SM088M
Award:
2023 Social Media Merit Award
Agency:
Ogilvy Germany
Client:
Curtice Brothers GmbH
Title:
Ketchup to the rescue
Category:
Stunts & Activations
Annual ID:
OS23_SM089M
Award:
2023 Social Media Merit Award
Agency:
BETC / Paris + Women in Games / Paris
Client:
Women in Games
Title:
Gender Swap
Category:
Stunts & Activations
Annual ID:
OS23_SM090M
Award:
2023 Social Media Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm
Client:
Husqvarna
Title:
Happy Birthday from Earth
Category:
Stunts & Activations
Annual ID:
OS23_SM091M
Award:
2023 Social Media Merit Award
Agency:
DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Stunts & Activations
Annual ID:
OS23_SM092M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client:
UAE Government Media Office
Title:
Empty Plates
Category:
Stunts & Activations
Annual ID:
OS23_SM093M
Award:
2023 Social Media Merit Award
Agency:
McCann Canada / Toronto
Client:
Wendy's Canada
Title:
French Toast Guy
Category:
Stunts & Activations
Annual ID:
OS23_SM094M
Award:
2023 Social Media Merit Award
Agency:
The Martin Agency / Richmond
Client:
Busch
Title:
Pee in a Busch, Save a Tree
Category:
Stunts & Activations
Annual ID:
OS23_SM095M
Award:
2023 Social Media Merit Award
Agency:
Cramer-Krasselt / Chicago + MullenLowe + OMD
Client:
Tropicana
Title:
Tropicana Crunch Cereal
Category:
Stunts & Activations
Annual ID:
OS23_SM096M
Award:
2023 Social Media Merit Award
Agency:
VaynerMedia / New York + Casper / New York + Moxie Communications / New York + Eva Nosidam Productions / New York
Client:
Casper
Title:
Casper Sleepers
Category:
Stunts & Activations
Annual ID:
OS23_SM097M
Award:
2023 Out of Home Merit Award
Agency:
Steve / Paris
Client:
World Vision
Title:
Unshowable
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH048M
Award:
2023 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
McDonald's France
Title:
Delivered to your door
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH049M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: PAIN / FUCK / HELL / HELP
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH050M
Award:
2023 Out of Home Merit Award
Agency:
LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH051M
Award:
2023 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + MG OMD / London
Client:
British Airways
Title:
A British Original
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH052M
Award:
2023 Out of Home Merit Award
Agency:
DAVID / Madrid + MyGosh / London + KING / London
Client:
Activision
Title:
10 Years of Fun
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH053M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH054M
Award:
2023 Radio & Audio Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
Dubbing Factory
Category:
Craft / Casting
Annual ID:
OS23_RA044M
Award:
2023 Film & Video Merit Award
Agency:
CHEP Network / Brisbane + Larchmont / Auckland + The Editors + Sonar Music / Sydney
Client:
Michael Hill Jeweller
Title:
The Jewellers
Category:
Online-only Films & Video / Varying Length Series
Annual ID:
OS23_FI109M