The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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A Silent Frown
Agency: DDB Mudra Group / Mumbai
Client: Charlie Chaplin Foundation Category: Booklets / Books / Brochures
Girls Define Girl
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá + Dattis / Bogotá + Austria Films Colombia / Bogota
Client: AB InBev / Pony Malta Category: Booklets / Books / Brochures
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo Category: Booklets / Books / Brochures
Non-Fungible Ads
Agency: Meta / New York City + 1stAveMachine
Client: Meta Category: Brand Building / Intra-preneurship
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client: Otrivin Category: Experiential & Installations / Brand Installations
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Experiential & Installations / Brand Installations
Dumpster Deli
Agency: Publicis Kitchen / Oslo + Tina Agent / Oslo
Client: Future in our hands Category: Experiential & Installations / Brand Installations
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE Category: Experiential & Installations / Brand Installations
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola Category: Experiential & Installations / Brand Installations
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Experiential & Installations / Brand Installations
The Conspiracy Wall
Agency: Wieden+Kennedy / São Paulo + Prime Video / São Paulo
Client: Prime Video (The Boys) Category: Experiential & Installations / Brand Installations
The Cast Away
Agency: AlmapBBDO / São Paulo + Compañia / Sao Paulo + Cabaret / São Paulo
Client: UN Global Compact Category: Experiential & Installations / Brand Installations
Famiglia Heinzzola
Agency: Africa / São Paulo + Heinz / SAO PAOLO + Mosaico Filmes / São Paulo + 8feetfixer
Client: Heinz Category: Experiential & Installations / Brand Installations
The Tavern
Agency: INGO / Stockholm + Activision Blizzard + Bacon + Colony / Stockholm
Client: Activision Blizzard Category: Game Marketing
Corrido Of Duty
Agency: Archer Troy / Mexico City + Activision Blizzard / Mexico City
Client: Activision / Call of Duty Category: Game Marketing
God of War Ragnarök - All Parents Can Relate
Agency: MOCEAN / Los Angeles + PlayStation
Client: PlayStation Category: Game Marketing
Glossed Over
Agency: Sid Lee / Toronto + Cheekbone Beauty + Sephora Canada
Client: Cheekbone Beauty Category: Promotional Items
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Promotional Items
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu Category: Social Video / Over 15 Seconds
WHO - A thread movie
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Social Video / Over 15 Seconds
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Social Video / Over 15 Seconds
This is a Beats Ad
Agency: Rosewood Creative / Los Angeles + Beats by Dre / Culver City
Client: Beats by Dre Category: Social Video / Over 15 Seconds
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Social Video / Over 15 Seconds
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client: Hilton Category: Social Video / Over 15 Seconds
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove Category: Online-only Films & Video / Over 60 Seconds - Single
In Love We Trust 2
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty Category: Online-only Films & Video / Over 60 Seconds - Single
Love Your Gut
Agency: Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok
Client: Dairy Plus Co., Ltd./Dutchie Category: Online-only Films & Video / Over 60 Seconds - Single
Blow with Love
Agency: Ogilvy / Taipei + Taiwan Association of Family Medicine / Taipei + April Studio / Taipei
Client: Taiwan Association of Family Medicine Category: Online-only Films & Video / Over 60 Seconds - Single
Girls In White
Agency: Wolf BKK / Bangkok + Central Retail / Bangkok + Factory01 / Bangkok
Client: Central Department Store Category: Online-only Films & Video / Over 60 Seconds - Single
Trajectory
Agency: TBWA\ESPAÑA / Madrid
Client: CRUZ ROJA Category: Online-only Films & Video / Over 60 Seconds - Single
Captain Olson
Agency: TBWA\ESPAÑA / Madrid
Client: Ronald McDonald Children's Foundation Category: Online-only Films & Video / Over 60 Seconds - Single
Land of the Unfree
Agency: Anorak NoA / Oslo + Amnesty / Oslo
Client: Amnesty International Category: Online-only Films & Video / Over 60 Seconds - Single
Normalize It
Agency: Oatly Department of Mind Control / Malmö + BR-F / Stockholm
Client: Oatly Category: Online-only Films & Video / Over 60 Seconds - Single
Break The Pattern
Agency: Forsman & Bodenfors / Göteborg + Newland / Stockholm + Yahoo Amplify 360 / Copenhagen
Client: Electrolux Category: Online-only Films & Video / Over 60 Seconds - Single
Belvedere Presents Daniel Craig
Agency: Hungry Man / London + LVMH + Belvedere Vodka + Bandits / Paris
Client: Belvedere Vodka Category: Online-only Films & Video / Over 60 Seconds - Single
LEA
Agency: Ogilvy Brasil / São Paulo + Kimberly Clark / São Paulo
Client: Kimberly Clark / Kotex Category: Online-only Films & Video / Over 60 Seconds - Single
Villains Love Cats
Agency: AlmapBBDO / São Paulo + Satelite Áudio / São Paulo + Saigon Filmes / São Paulo
Client: Boehringer Ingelheim Category: Online-only Films & Video / Over 60 Seconds - Single
We are living offerings
Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client: AB InBev Category: Online-only Films & Video / Over 60 Seconds - Single
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC Category: Online-only Films & Video / Over 60 Seconds - Single
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Online-only Films & Video / Over 60 Seconds - Single
Blind Taste Test
Agency: Liquid Death + Hey Wonderful
Client: Liquid Death Category: Online-only Films & Video / Over 60 Seconds - Single
World of Cocktails
Agency: Ogilvy / Chicago + The Director's Bureau / LA
Client: Absolut Category: Online-only Films & Video / Over 60 Seconds - Single
NRA Children's Museum
Agency: Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client: Change the Ref Category: Online-only Films & Video / Over 60 Seconds - Single
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Online-only Films & Video / Over 60 Seconds - Single
Don't Run Out
Agency: Kamp Grizzly / Portland
Client: Uber Eats Category: Online-only Films & Video / Over 60 Seconds - Single
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Online-only Films & Video / Over 60 Seconds - Single
Left-Handed Mango Chutney
Agency: Zulu Alpha Kilo + Zulubot
Client: Zulu Alpha Kilo Category: Online-only Films & Video / Over 60 Seconds - Single
The Name
Agency: R/GA US
Client: Procter & Gamble Category: Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Print & Promotional Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Charlie Chaplin Foundation
Title:
A Silent Frown
Category:
Booklets / Books / Brochures
Annual ID:
OS23_PT041M
Award:
2023 Print & Promotional Merit Award
Agency:
OUWN / Tokyo
Client:
People and Thought.
Title:
NekoAsu
Category:
Booklets / Books / Brochures
Annual ID:
OS23_PT042M
Award:
2023 Print & Promotional Merit Award
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá + Dattis / Bogotá + Austria Films Colombia / Bogota
Client:
AB InBev / Pony Malta
Title:
Girls Define Girl
Category:
Booklets / Books / Brochures
Annual ID:
OS23_PT043M
Award:
2023 Print & Promotional Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Booklets / Books / Brochures
Annual ID:
OS23_PT044M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Meta / New York City + 1stAveMachine
Client:
Meta
Title:
Non-Fungible Ads
Category:
Brand Building / Intra-preneurship
Annual ID:
OS23_BS035M
Award:
2023 Out of Home Merit Award
Agency:
Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client:
Otrivin
Title:
Pollution Pencils
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH055M
Award:
2023 Out of Home Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH056M
Award:
2023 Out of Home Merit Award
Agency:
Publicis Kitchen / Oslo + Tina Agent / Oslo
Client:
Future in our hands
Title:
Dumpster Deli
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH057M
Award:
2023 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH058M
Award:
2023 Out of Home Merit Award
Agency:
Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH059M
Award:
2023 Out of Home Merit Award
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas not war
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH060M
Award:
2023 Out of Home Merit Award
Agency:
Wieden+Kennedy / São Paulo + Prime Video / São Paulo
Client:
Prime Video (The Boys)
Title:
The Conspiracy Wall
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH061M
Award:
2023 Out of Home Merit Award
Agency:
AlmapBBDO / São Paulo + Compañia / Sao Paulo + Cabaret / São Paulo
Client:
UN Global Compact
Title:
The Cast Away
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH062M
Award:
2023 Out of Home Merit Award
Agency:
Africa / São Paulo + Heinz / SAO PAOLO + Mosaico Filmes / São Paulo + 8feetfixer
Client:
Heinz
Title:
Famiglia Heinzzola
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH063M
Award:
2023 Gaming Merit Award
Agency:
INGO / Stockholm + Activision Blizzard + Bacon + Colony / Stockholm
Client:
Activision Blizzard
Title:
The Tavern
Category:
Game Marketing
Annual ID:
OS23_GA028M
Award:
2023 Gaming Merit Award
Agency:
Archer Troy / Mexico City + Activision Blizzard / Mexico City
Client:
Activision / Call of Duty
Title:
Corrido Of Duty
Category:
Game Marketing
Annual ID:
OS23_GA029M
Award:
2023 Gaming Merit Award
Agency:
MOCEAN / Los Angeles + PlayStation
Client:
PlayStation
Title:
God of War Ragnarök - All Parents Can Relate
Category:
Game Marketing
Annual ID:
OS23_GA030M
Award:
2023 Health & Wellness Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
SPA
Title:
Placeb'eau
Category:
Promotional Items
Annual ID:
OS23_HW050M
Award:
2023 Health & Wellness Merit Award
Agency:
Sid Lee / Toronto + Cheekbone Beauty + Sephora Canada
Client:
Cheekbone Beauty
Title:
Glossed Over
Category:
Promotional Items
Annual ID:
OS23_HW052M
Award:
2023 Health & Wellness Merit Award
Agency:
Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Promotional Items
Annual ID:
OS23_HW053M
Award:
2023 Social Media Merit Award
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM059M
Award:
2023 Social Media Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
WHO - A thread movie
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM060M
Award:
2023 Social Media Merit Award
Agency:
Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client:
podHER
Title:
Thirst
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM061M
Award:
2023 Social Media Merit Award
Agency:
Rosewood Creative / Los Angeles + Beats by Dre / Culver City
Client:
Beats by Dre
Title:
This is a Beats Ad
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM062M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Tide x Marvel Teaser or Tide Ad?
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM063M
Award:
2023 Social Media Merit Award
Agency:
TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client:
Hilton
Title:
The Ad You Stay In
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM064M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI084M
Award:
2023 Film & Video Merit Award
Agency:
dentsuMB Taiwan / Taipei
Client:
Sinyi Realty
Title:
In Love We Trust 2
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI085M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok
Client:
Dairy Plus Co., Ltd./Dutchie
Title:
Love Your Gut
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI086M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy / Taipei + Taiwan Association of Family Medicine / Taipei + April Studio / Taipei
Client:
Taiwan Association of Family Medicine
Title:
Blow with Love
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI087M
Award:
2023 Film & Video Merit Award
Agency:
Wolf BKK / Bangkok + Central Retail / Bangkok + Factory01 / Bangkok
Client:
Central Department Store
Title:
Girls In White
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI088M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
CRUZ ROJA
Title:
Trajectory
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI089M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
Ronald McDonald Children's Foundation
Title:
Captain Olson
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI090M
Award:
2023 Film & Video Merit Award
Agency:
Anorak NoA / Oslo + Amnesty / Oslo
Client:
Amnesty International
Title:
Land of the Unfree
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI091M
Award:
2023 Film & Video Merit Award
Agency:
Oatly Department of Mind Control / Malmö + BR-F / Stockholm
Client:
Oatly
Title:
Normalize It
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI092M
Award:
2023 Film & Video Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Newland / Stockholm + Yahoo Amplify 360 / Copenhagen
Client:
Electrolux
Title:
Break The Pattern
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI093M
Award:
2023 Film & Video Merit Award
Agency:
Hungry Man / London + LVMH + Belvedere Vodka + Bandits / Paris
Client:
Belvedere Vodka
Title:
Belvedere Presents Daniel Craig
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI094M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy Brasil / São Paulo + Kimberly Clark / São Paulo
Client:
Kimberly Clark / Kotex
Title:
LEA
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI095M
Award:
2023 Film & Video Merit Award
Agency:
AlmapBBDO / São Paulo + Satelite Áudio / São Paulo + Saigon Filmes / São Paulo
Client:
Boehringer Ingelheim
Title:
Villains Love Cats
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI096M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client:
AB InBev
Title:
We are living offerings
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI097M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy South Africa + Yum KFC / South Africa
Client:
Yum KFC
Title:
Anything for the Taste
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI098M
Award:
2023 Film & Video Merit Award
Agency:
Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client:
PAWS NY
Title:
The Bridge
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI099M
Award:
2023 Film & Video Merit Award
Agency:
Liquid Death + Hey Wonderful
Client:
Liquid Death
Title:
Blind Taste Test
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI100M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy / Chicago + The Director's Bureau / LA
Client:
Absolut
Title:
World of Cocktails
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI101M
Award:
2023 Film & Video Merit Award
Agency:
Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI102M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI103M
Award:
2023 Film & Video Merit Award
Agency:
Kamp Grizzly / Portland
Client:
Uber Eats
Title:
Don't Run Out
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI104M
Award:
2023 Film & Video Merit Award
Agency:
Squarespace + Smuggler / Los Angeles
Client:
Squarespace
Title:
The Singularity BTS
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI105M
Award:
2023 Film & Video Merit Award
Agency:
Zulu Alpha Kilo + Zulubot
Client:
Zulu Alpha Kilo
Title:
Left-Handed Mango Chutney
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI106M
Award:
2023 Film & Video Merit Award
Agency:
R/GA US
Client:
Procter & Gamble
Title:
The Name
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI107M
