The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Google Search Playground
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Craft / Illustration
Story Shadows
Agency: Hoffman York / Milwaukee
Client: Milwaukee International Kite Festival Category: Craft / Illustration
Unofficial Sponsor of the 2023 MLB All-Star Game
Agency: Wolfgang / Los Angeles + Black Madre / São Paulo
Client: adidas Category: Craft / Illustration
VIDEO VINYL
Agency: Ogilvy Singapore / Singapore
Client: The Coca-Cola Company / Coke Studio Category: Craft / Illustration
WcDonald's
Agency: Wieden+Kennedy / New York + Studio Pierrot / Tokyo + IW Group + Acky Bright
Client: McDonald's Category: Craft / Illustration
RTS Cambridge Convention: Too Much To Watch
Agency: Studio Kiln + 4creative + Channel 4 / London + Royal Television Society / Cambridge
Client: Royal Television Society / Channel 4 Television Category: Typography / Dynamic / In Motion
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3 Category: B2B Communications
Flower World
Agency: Day Day Up Design Consultancy / Zhongshan, Guangdong
Client: Flower world flower shop Category: Posters / Series
Parkscapes vol.3
Agency: LG2 / Montreal
Client: Community Music Schools of Toronto and Kingsway Music Library Category: Posters / Series
Story Shadows
Agency: Hoffman York / Milwaukee
Client: Milwaukee International Kite Festival Category: Posters / Series
The world through children's eyes
Agency: Day Day Up Design Consultancy / Zhongshan, Guangdong
Client: Dadao Children's Art Category: Posters / Series
The Future is Black
Agency: FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Promotional / Print Advertisements
Award:
2024 Design Merit Award
Agency:
NORD DDB / Helsinki
Client:
McDonald's Finland
Title:
McDrip
Category:
Brand Partnerships
Annual ID:
OS24_DE136M
Award:
2024 Design Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Google Search Playground
Category:
Craft / Illustration
Annual ID:
OS24_DE142M
Award:
2024 Design Merit Award
Agency:
Hoffman York / Milwaukee
Client:
Milwaukee International Kite Festival
Title:
Story Shadows
Category:
Craft / Illustration
Annual ID:
OS24_DE143M
Award:
2024 Design Merit Award
Agency:
Wolfgang / Los Angeles + Black Madre / São Paulo
Client:
adidas
Title:
Unofficial Sponsor of the 2023 MLB All-Star Game
Category:
Craft / Illustration
Annual ID:
OS24_DE144M
Award:
2024 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
The Coca-Cola Company / Coke Studio
Title:
VIDEO VINYL
Category:
Craft / Illustration
Annual ID:
OS24_DE145M
Award:
2024 Design Merit Award
Agency:
Wieden+Kennedy / New York + Studio Pierrot / Tokyo + IW Group + Acky Bright
Client:
McDonald's
Title:
WcDonald's
Category:
Craft / Illustration
Annual ID:
OS24_DE146M
Award:
2024 Design Merit Award
Agency:
Studio Kiln + 4creative + Channel 4 / London + Royal Television Society / Cambridge
Client:
Royal Television Society / Channel 4 Television
Title:
RTS Cambridge Convention: Too Much To Watch
Category:
Typography / Dynamic / In Motion
Annual ID:
OS24_DE082M
Award:
2024 Design Merit Award
Agency:
AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client:
UN Global Compact + B3
Title:
Eart4
Category:
B2B Communications
Annual ID:
OS24_DE122M
Award:
2024 Design Merit Award
Agency:
Day Day Up Design Consultancy / Zhongshan, Guangdong
Client:
Flower world flower shop
Title:
Flower World
Category:
Posters / Series
Annual ID:
OS24_DE106M
Award:
2024 Design Merit Award
Agency:
LG2 / Montreal
Client:
Community Music Schools of Toronto and Kingsway Music Library
Title:
Parkscapes vol.3
Category:
Posters / Series
Annual ID:
OS24_DE107M
Award:
2024 Design Merit Award
Agency:
Hoffman York / Milwaukee
Client:
Milwaukee International Kite Festival
Title:
Story Shadows
Category:
Posters / Series
Annual ID:
OS24_DE108M
Award:
2024 Design Merit Award
Agency:
Day Day Up Design Consultancy / Zhongshan, Guangdong
Client:
Dadao Children's Art
Title:
The world through children's eyes
Category:
Posters / Series
Annual ID:
OS24_DE109M