The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg Category: Best of Public Relations
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Integrated / Omnichannel PR Campaign
Joaquin's First School Shooting
Agency: BCW + Change the Ref
Client: Change the Ref Category: Public Relations for Good
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Digital & Online
Bar Experience
Agency: LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client: Heineken Category: B2B Communications
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Community Building
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard Category: Current Event Response
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Innovation / New Ideas in Public Relations
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Innovation / Use of Media in Public Relations
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg Category: Brand Partnerships
The NIL Student Nurse Initiative
Agency: Doner / Detroit
Client: Saucony Category: Brand Partnerships
Popeyes 50+
Agency: GUT Mexico City
Client: Restaurant Brands International Category: Public Relations for Good
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Public Relations for Good
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A Category: Public Relations for Good
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI Category: Public Relations for Good
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard Category: Public Relations for Good
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Digital & Online
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3 Category: B2B Communications
Greetings from La Banlieue
Agency: BETC Paris + Heetch / Paris + Sovage / Paris
Client: Heetch Category: Community Building
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant Category: Innovation / New Ideas in Public Relations
BlindSeats
Agency: MullenLowe SSP3 México / Mexico City
Client: Music Vibe / Fun Ticket Category: Events & Experiential
no grey
Agency: Leo Burnett Italy / Turin + Red Rose Production / Milan + Prodigious / Turin + Twister Film / Milan
Client: fiat Category: Business Transformation
Dove Let Her Grow
Agency: Edelman / Bangkok
Client: Unilever / Dove Category: Public Relations for Good
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Public Relations for Good
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Public Relations for Good
Translators
Agency: McCann Detroit + Weber Shandwick + Casanova//McCann
Client: U.S. Bank Category: Public Relations for Good
Winnie-The-Pooh: The Deforested Edition
Agency: TBWA\Melbourne + Eleven / Melbourne + Who Gives a Crap + Fanclub PR / London
Client: Who Gives a Crap Category: Public Relations for Good
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Public Relations for Good
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Traditional Media Relations
STREETCODE
Agency: Edelman / Sydney + Barde Films / Jakarta
Client: HP Category: Innovation / Execution in Public Relations
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Current Event Response
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android Category: Current Event Response
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg Category: Current Event Response
Yes, Couch!
Agency: Mojo Supermarket + Creative X, Meta + Facebook
Client: Facebook Category: Current Event Response
Corona Extra Lime
Agency: Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona Category: Business Transformation
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Integrated / Omnichannel PR Campaign
#OPTINK
Agency: McCann Paris / Neuilly-sur-Seine + McCann Germany / Frankfurt + Weber Shandwick / Berlin
Client: JUNGE HELDEN e.V. Category: Public Relations for Good
A Million Logos
Agency: Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client: Colgate Category: Public Relations for Good
BlinSeats
Agency: MullenLowe SSP3 México / Mexico City
Client: Music Vibe / Fun Ticket Category: Public Relations for Good
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid Category: Public Relations for Good
Climate Doctor's Certificate
Agency: CHEP Network / Melbourne
Client: School Strikes 4 Climate Category: Public Relations for Good
fixing the bAIs
Agency: MullenLowe MENA FZ LLC / Dubai + Current Global MENAT / Dubai + Bluamoeba DMCC / Dubai
Client: Aurora50 Category: Public Relations for Good
Giving a Voice to the unheard
Agency: Farner / Zurich
Client: Swiss National Council, Islam Alijaj Category: Public Relations for Good
Rights against the Right
Agency: Jung von Matt AG / Hamburg
Client: Laut gegen Nazis e.V. Category: Public Relations for Good
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Public Relations for Good
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Public Relations for Good
Award:
2024 Public Relations Best of Discipline Pencil
Agency:
Rethink / New York + Kraft Heinz - Just Crack an Egg
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Best of Public Relations
Annual ID:
OS24_PR000G
Award:
2024 Public Relations Gold Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Integrated / Omnichannel PR Campaign
Annual ID:
OS24_PR009G
Award:
2024 Public Relations Gold Pencil
Agency:
BCW + Change the Ref
Client:
Change the Ref
Title:
Joaquin's First School Shooting
Category:
Public Relations for Good
Annual ID:
OS24_PR007G
Award:
2024 Public Relations Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Digital & Online
Annual ID:
OS24_PR002G
Award:
2024 Public Relations Gold Pencil
Agency:
LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client:
Heineken
Title:
Bar Experience
Category:
B2B Communications
Annual ID:
OS24_PR006G
Award:
2024 Public Relations Gold Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Community Building
Annual ID:
OS24_PR003G
Award:
2024 Public Relations Gold Pencil
Agency:
McCann Poland + McCann New York
Client:
Mastercard
Title:
Where To Settle
Category:
Current Event Response
Annual ID:
OS24_PR005G
Award:
2024 Public Relations Gold Pencil
Agency:
Tombras
Client:
Sweethearts
Title:
Sweethearts Situationships
Category:
Brand Voice
Annual ID:
OS24_PR004G
Award:
2024 Public Relations Gold Pencil
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Innovation / New Ideas in Public Relations
Annual ID:
OS24_PR010G
Award:
2024 Public Relations Gold Pencil
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS24_PR011G
Award:
2024 Public Relations Gold Pencil
Agency:
Rethink / New York + Kraft Heinz - Just Crack an Egg
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Brand Partnerships
Annual ID:
OS24_PR001G
Award:
2024 Public Relations Gold Pencil
Agency:
Doner / Detroit
Client:
Saucony
Title:
The NIL Student Nurse Initiative
Category:
Brand Partnerships
Annual ID:
OS24_PR008G
Award:
2024 Public Relations Silver Pencil
Agency:
GUT Mexico City
Client:
Restaurant Brands International
Title:
Popeyes 50+
Category:
Public Relations for Good
Annual ID:
OS24_PR016S
Award:
2024 Public Relations Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Public Relations for Good
Annual ID:
OS24_PR017S
Award:
2024 Public Relations Silver Pencil
Agency:
McCann New York + Chick-fil-A
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Public Relations for Good
Annual ID:
OS24_PR018S
Award:
2024 Public Relations Silver Pencil
Agency:
DM9 / São Paulo + Hungry Man / São Paulo
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Public Relations for Good
Annual ID:
OS24_PR019S
Award:
2024 Public Relations Silver Pencil
Agency:
McCann Poland + McCann New York
Client:
Mastercard
Title:
Where To Settle
Category:
Public Relations for Good
Annual ID:
OS24_PR020S
Award:
2024 Public Relations Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Digital & Online
Annual ID:
OS24_PR012S
Award:
2024 Public Relations Silver Pencil
Agency:
AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client:
UN Global Compact + B3
Title:
Eart4
Category:
B2B Communications
Annual ID:
OS24_PR015S
Award:
2024 Public Relations Silver Pencil
Agency:
BETC Paris + Heetch / Paris + Sovage / Paris
Client:
Heetch
Title:
Greetings from La Banlieue
Category:
Community Building
Annual ID:
OS24_PR014S
Award:
2024 Public Relations Silver Pencil
Agency:
VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Innovation / New Ideas in Public Relations
Annual ID:
OS24_PR021S
Award:
2024 Public Relations Silver Pencil
Agency:
MullenLowe SSP3 México / Mexico City
Client:
Music Vibe / Fun Ticket
Title:
BlindSeats
Category:
Events & Experiential
Annual ID:
OS24_PR013S
Award:
2024 Public Relations Bronze Pencil
Agency:
Leo Burnett Italy / Turin + Red Rose Production / Milan + Prodigious / Turin + Twister Film / Milan
Client:
fiat
Title:
no grey
Category:
Business Transformation
Annual ID:
OS24_PR023B
Award:
2024 Public Relations Bronze Pencil
Agency:
Edelman / Bangkok
Client:
Unilever / Dove
Title:
Dove Let Her Grow
Category:
Public Relations for Good
Annual ID:
OS24_PR028B
Award:
2024 Public Relations Bronze Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Public Relations for Good
Annual ID:
OS24_PR029B
Award:
2024 Public Relations Bronze Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Public Relations for Good
Annual ID:
OS24_PR030B
Award:
2024 Public Relations Bronze Pencil
Agency:
McCann Detroit + Weber Shandwick + Casanova//McCann
Client:
U.S. Bank
Title:
Translators
Category:
Public Relations for Good
Annual ID:
OS24_PR031B
Award:
2024 Public Relations Bronze Pencil
Agency:
TBWA\Melbourne + Eleven / Melbourne + Who Gives a Crap + Fanclub PR / London
Client:
Who Gives a Crap
Title:
Winnie-The-Pooh: The Deforested Edition
Category:
Public Relations for Good
Annual ID:
OS24_PR032B
Award:
2024 Public Relations Bronze Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Public Relations for Good
Annual ID:
OS24_PR033B
Award:
2024 Public Relations Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Traditional Media Relations
Annual ID:
OS24_PR022B
Award:
2024 Public Relations Bronze Pencil
Agency:
Edelman / Sydney + Barde Films / Jakarta
Client:
HP
Title:
STREETCODE
Category:
Innovation / Execution in Public Relations
Annual ID:
OS24_PR034B
Award:
2024 Public Relations Bronze Pencil
Agency:
Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Lights Out
Category:
Current Event Response
Annual ID:
OS24_PR024B
Award:
2024 Public Relations Bronze Pencil
Agency:
DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client:
Android
Title:
iPager
Category:
Current Event Response
Annual ID:
OS24_PR025B
Award:
2024 Public Relations Bronze Pencil
Agency:
Rethink / New York + Kraft Heinz - Just Crack an Egg
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Current Event Response
Annual ID:
OS24_PR026B
Award:
2024 Public Relations Bronze Pencil
Agency:
Mojo Supermarket + Creative X, Meta + Facebook
Client:
Facebook
Title:
Yes, Couch!
Category:
Current Event Response
Annual ID:
OS24_PR027B
Award:
2024 Public Relations Merit Award
Agency:
Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Business Transformation
Annual ID:
OS24_PR050M
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy Honduras
Client:
Regal Springs
Title:
Heaven Fish
Category:
Business Transformation
Annual ID:
OS24_PR051M
Award:
2024 Public Relations Merit Award
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Business Transformation
Annual ID:
OS24_PR052M
Award:
2024 Public Relations Merit Award
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Time-Fighters
Category:
Business Transformation
Annual ID:
OS24_PR053M
Award:
2024 Public Relations Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Integrated / Omnichannel PR Campaign
Annual ID:
OS24_PR078M
Award:
2024 Public Relations Merit Award
Agency:
McCann Paris / Neuilly-sur-Seine + McCann Germany / Frankfurt + Weber Shandwick / Berlin
Client:
JUNGE HELDEN e.V.
Title:
#OPTINK
Category:
Public Relations for Good
Annual ID:
OS24_PR063M
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client:
Colgate
Title:
A Million Logos
Category:
Public Relations for Good
Annual ID:
OS24_PR064M
Award:
2024 Public Relations Merit Award
Agency:
MullenLowe SSP3 México / Mexico City
Client:
Music Vibe / Fun Ticket
Title:
BlinSeats
Category:
Public Relations for Good
Annual ID:
OS24_PR065M
Award:
2024 Public Relations Merit Award
Agency:
Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Public Relations for Good
Annual ID:
OS24_PR066M
Award:
2024 Public Relations Merit Award
Agency:
CHEP Network / Melbourne
Client:
School Strikes 4 Climate
Title:
Climate Doctor's Certificate
Category:
Public Relations for Good
Annual ID:
OS24_PR067M
Award:
2024 Public Relations Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + Current Global MENAT / Dubai + Bluamoeba DMCC / Dubai
Client:
Aurora50
Title:
fixing the bAIs
Category:
Public Relations for Good
Annual ID:
OS24_PR068M
Award:
2024 Public Relations Merit Award
Agency:
Farner / Zurich
Client:
Swiss National Council, Islam Alijaj
Title:
Giving a Voice to the unheard
Category:
Public Relations for Good
Annual ID:
OS24_PR069M
Award:
2024 Public Relations Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Laut gegen Nazis e.V.
Title:
Rights against the Right
Category:
Public Relations for Good
Annual ID:
OS24_PR070M
Award:
2024 Public Relations Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Public Relations for Good
Annual ID:
OS24_PR071M
Award:
2024 Public Relations Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Public Relations for Good
Annual ID:
OS24_PR072M
