The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Moving Image / Single
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Short Form Video / Single
Dreamcaster Documentary
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + Helo / West Hollywood + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Full Length Video / Single
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Newspaper / Single
Play It Safe
Agency: Revolver + Somesuch + The Monkeys, part of Accenture Song / Sydney
Client: Sydney Opera House Category: Writing / Single
Whoops
Agency: Accenture Song Brand Denmark A/S / Copenhagen + Accenture Song Production Studios Denmark / Copenhagen
Client: Metroselskabet Category: Writing / Single
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Long Form Video / Single
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple Category: Long Form Video / Single
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa Category: Direction / Single
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Direction / Single
A Train of Memories
Agency: SIX inc. / Tokyo + good design company / Tokyo
Client: Sotetsu Holdings Category: Special Effects / Single
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple Category: Special Effects / Single
Scuffing Song
Agency: Spoon. + DENTSU INC. / Tokyo
Client: Otsuka Pharmaceutical Co., Ltd. Category: Animation / Single
Coors Lights Out
Agency: Rethink / Toronto + Coors Light
Client: Coors Light Category: Billboards & Transit / Single
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Moving Image / Single
Right to Race
Agency: Hungry Man / London + On Running / Zürich + On Running / Zürich
Client: On Running Category: Full Length Video / Single
Translators
Agency: McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client: U.S. Bank Category: Full Length Video / Single
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa Category: Cinematography / Single
Superstar
Agency: Love Song + Johannes Leonardo / New York City
Client: Adidas Category: Cinematography / Single
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa Category: Writing / Single
The Chase for Carrera
Agency: DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client: TAG Heuer Category: Writing / Single
Play It Safe
Agency: The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client: Sydney Opera House Category: Long Form Video / Single
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple Category: Direction / Single
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Direction / Single
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple Category: Direction / Single
Whoops
Agency: Accenture Song Brand Denmark A/S / Copenhagen + Accenture Song Production Studios Denmark / Copenhagen
Client: Metroselskabet Category: Direction / Single
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa Category: Editing / Single
Superstar
Agency: Cut+Run / The Quarry + Love Song + Johannes Leonardo / New York
Client: Adidas Category: Editing / Single
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Editing / Single
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Animation / Single
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Short Form Video / Single
We Are Ayenda
Agency: Creative X, Meta + Modern Arts
Client: WhatsApp, Meta Category: Full Length Video / Single
Birthday
Agency: VCCP / London + Academy Films / London + King Lear + Selected Works
Client: Cadbury Category: Visual Effects / Single
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Cinematography / Single
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Cinematography / Single
Welcome back to earth
Agency: DDB / Paris + Division / Paris + Henry / Paris + The Mill Paris / Paris
Client: Salomon Category: Cinematography / Single
Bomb Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks Category: Writing / Single
Papa
Agency: BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client: CANAL+ Category: Writing / Single
The Underdogs: Swiped Mac
Agency: Apple Marcom
Client: Apple Inc. Category: Long Form Video / Single
"New Guy"
Agency: Majority / Atlanta + The Coca-Cola Company / Atlanta + Smuggler / Los Angeles + LEROI / Brooklyn
Client: The Coca-Cola Company Category: Direction / Single
Play It Safe
Agency: Revolver + Somesuch + The Monkeys, part of Accenture Song / Sydney
Client: Sydney Opera House Category: Direction / Single
Superstar
Agency: Love Song + Johannes Leonardo / New York City
Client: Adidas Category: Direction / Single
The Chase for Carrera
Agency: DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client: TAG Heuer Category: Direction / Single
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Special Effects / Single
Award:
2024 Design Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Moving Image / Single
Annual ID:
OS24_DE007G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Short Form Video / Single
Annual ID:
OS24_BE002G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + Helo / West Hollywood + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster Documentary
Category:
Full Length Video / Single
Annual ID:
OS24_BE005G
Award:
2024 Print & Promotional Gold Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Newspaper / Single
Annual ID:
OS24_PT002G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
Revolver + Somesuch + The Monkeys, part of Accenture Song / Sydney
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Writing / Single
Annual ID:
OS24_MI001G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
Accenture Song Brand Denmark A/S / Copenhagen + Accenture Song Production Studios Denmark / Copenhagen
Client:
Metroselskabet
Title:
Whoops
Category:
Writing / Single
Annual ID:
OS24_MI005G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Long Form Video / Single
Annual ID:
OS24_BE003G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Long Form Video / Single
Annual ID:
OS24_BE004G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Direction / Single
Annual ID:
OS24_MI002G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Direction / Single
Annual ID:
OS24_MI003G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
SIX inc. / Tokyo + good design company / Tokyo
Client:
Sotetsu Holdings
Title:
A Train of Memories
Category:
Special Effects / Single
Annual ID:
OS24_MI008G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Special Effects / Single
Annual ID:
OS24_MI009G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
Spoon. + DENTSU INC. / Tokyo
Client:
Otsuka Pharmaceutical Co., Ltd.
Title:
Scuffing Song
Category:
Animation / Single
Annual ID:
OS24_MI006G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
NOMINT / London + WWF
Client:
WWF
Title:
Up In Smoke
Category:
Animation / Single
Annual ID:
OS24_MI007G
Award:
2024 Out of Home Gold Pencil
Agency:
Rethink / Toronto + Coors Light
Client:
Coors Light
Title:
Coors Lights Out
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH001G
Award:
2024 Design Silver Pencil
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Moving Image / Single
Annual ID:
OS24_DE023S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
Hungry Man / London + On Running / Zürich + On Running / Zürich
Client:
On Running
Title:
Right to Race
Category:
Full Length Video / Single
Annual ID:
OS24_BE012S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client:
U.S. Bank
Title:
Translators
Category:
Full Length Video / Single
Annual ID:
OS24_BE013S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Cinematography / Single
Annual ID:
OS24_MI023S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Roland Garros
Category:
Cinematography / Single
Annual ID:
OS24_MI024S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Love Song + Johannes Leonardo / New York City
Client:
Adidas
Title:
Superstar
Category:
Cinematography / Single
Annual ID:
OS24_MI025S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Writing / Single
Annual ID:
OS24_MI018S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client:
TAG Heuer
Title:
The Chase for Carrera
Category:
Writing / Single
Annual ID:
OS24_MI019S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Long Form Video / Single
Annual ID:
OS24_BE011S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Direction / Single
Annual ID:
OS24_MI014S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Direction / Single
Annual ID:
OS24_MI015S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Direction / Single
Annual ID:
OS24_MI016S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Accenture Song Brand Denmark A/S / Copenhagen + Accenture Song Production Studios Denmark / Copenhagen
Client:
Metroselskabet
Title:
Whoops
Category:
Direction / Single
Annual ID:
OS24_MI017S
Award:
2024 Social Media Silver Pencil
Agency:
Dentsu Creative New York
Client:
Apple TV+
Title:
Silo in a Tweet
Category:
Social Post / Single
Annual ID:
OS24_SM011S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Editing / Single
Annual ID:
OS24_MI020S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Cut+Run / The Quarry + Love Song + Johannes Leonardo / New York
Client:
Adidas
Title:
Superstar
Category:
Editing / Single
Annual ID:
OS24_MI021S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Editing / Single
Annual ID:
OS24_MI022S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Animation / Single
Annual ID:
OS24_MI026S
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Short Form Video / Single
Annual ID:
OS24_BE021B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Creative X, Meta + Modern Arts
Client:
WhatsApp, Meta
Title:
We Are Ayenda
Category:
Full Length Video / Single
Annual ID:
OS24_BE024B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
McCann New York + Smirnoff
Client:
Smirnoff
Title:
Atomic
Category:
Visual Effects / Single
Annual ID:
OS24_MI044B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
VCCP / London + Academy Films / London + King Lear + Selected Works
Client:
Cadbury
Title:
Birthday
Category:
Visual Effects / Single
Annual ID:
OS24_MI045B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Cinematography / Single
Annual ID:
OS24_MI040B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Cinematography / Single
Annual ID:
OS24_MI041B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
DDB / Paris + Division / Paris + Henry / Paris + The Mill Paris / Paris
Client:
Salomon
Title:
Welcome back to earth
Category:
Cinematography / Single
Annual ID:
OS24_MI042B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client:
Visionworks
Title:
Bomb Test
Category:
Writing / Single
Annual ID:
OS24_MI036B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client:
CANAL+
Title:
Papa
Category:
Writing / Single
Annual ID:
OS24_MI037B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Apple Marcom
Client:
Apple Inc.
Title:
The Underdogs: Swiped Mac
Category:
Long Form Video / Single
Annual ID:
OS24_BE023B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Apple Marcom + O Positive
Client:
Apple
Title:
Album Cover
Category:
Direction / Single
Annual ID:
OS24_MI030B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Majority / Atlanta + The Coca-Cola Company / Atlanta + Smuggler / Los Angeles + LEROI / Brooklyn
Client:
The Coca-Cola Company
Title:
"New Guy"
Category:
Direction / Single
Annual ID:
OS24_MI031B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Revolver + Somesuch + The Monkeys, part of Accenture Song / Sydney
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Direction / Single
Annual ID:
OS24_MI032B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Love Song + Johannes Leonardo / New York City
Client:
Adidas
Title:
Superstar
Category:
Direction / Single
Annual ID:
OS24_MI033B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client:
TAG Heuer
Title:
The Chase for Carrera
Category:
Direction / Single
Annual ID:
OS24_MI034B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
Trust Journey
Category:
Direction / Single
Annual ID:
OS24_MI035B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Special Effects / Single
Annual ID:
OS24_MI046B
