The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
CRIME FICTION
Agency: FRED & FARID / Shanghai + FF PRODUCTION / Shanghai
Client: ABSOLUTE PURITY Category: Moving Image / Single
III (Three)
Agency: Grey México / Mexico City + oriental films / Mexico City
Client: Reinserta Category: Short Form Video / Single
Imperfect You
Agency: Wieden+Kennedy Tokyo / Tokyo + Nike Japan / Tokyo + Park Pictures / London + AOI Pro. / Tokyo
Client: NIKE JAPAN Category: Short Form Video / Single
A Train of Memories
Agency: SIX inc. / Tokyo + good design company / Tokyo
Client: Sotetsu Holdings Category: Visual Effects / Single
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple Category: Visual Effects / Single
Goat Glider
Agency: Untold Studios / London x Los Angles + VCCP / London + Rogue / London
Client: Virgin Media Category: Visual Effects / Single
Progress is Unstoppable
Agency: Uncommon Creative Studio / London + RASCAL / London
Client: Formula E Category: Visual Effects / Single
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Visual Effects / Single
Tree
Agency: Droga5 / New York + Accenture / New York + Imperial Woodpecker
Client: Accenture Category: Visual Effects / Single
Wish
Agency: Droga5 / New York + Accenture Song / New York + ProdCo / Culver City, CA + Time Based Arts / London
Client: General Entertainment Authority Category: Visual Effects / Single
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Visual Effects / Single
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple Category: Cinematography / Single
Everything Comes Around
Agency: Patriot Films / Cape Town + Accenture Song / Cape Town
Client: Allan Gray Category: Cinematography / Single
Film in the Dark: Faith
Agency: Cheil Worldwide / Seoul + Forged Film / Seoul + Planit Production / Seoul
Client: Samsung Electronics Category: Cinematography / Single
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Cinematography / Single
Gazelle
Agency: Love Song + Johannes Leonardo / New York City
Client: Adidas Category: Cinematography / Single
Let Nature Do The Job
Agency: HeimatTBWA\ Germany + CZAR Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Cinematography / Single
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Cinematography / Single
Samba
Agency: Love Song + Johannes Leonardo / New York City
Client: Adidas Category: Cinematography / Single
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple Category: Cinematography / Single
Sync
Agency: Biscuit Filmworks + adam&eveDDB / London
Client: The Valuable 500 Category: Cinematography / Single
Megh Santoor
Agency: Ogilvy India / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Out of Home / Single
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Newspaper / Single
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz Category: Social Media Post / Single
Bed Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks Category: Writing / Single
Living From Work
Agency: Zulu Alpha Kilo + Zulubot
Client: Zulu Alpha Kilo Category: Writing / Single
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Writing / Single
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple Category: Writing / Single
Weather Anything
Agency: The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop
Client: Macpac Category: Writing / Single
Best Friends
Agency: Uber One + O Positive + Mother
Client: Uber One Category: Long Form Video / Single
Holiday to Remember
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Long Form Video / Single
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Long Form Video / Single
My Parent is a Tiktoker
Agency: BBDO / Bangkok + Sound Space / Bangkok + Suneta House / Bangkok
Client: CPF Restaurant and Foods Chain Co.,Ltd. / Five Star Category: Long Form Video / Single
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: Long Form Video / Single
American Gothic
Agency: Google LLC / Mountain View CA
Client: Google | Samsung Category: Direction / Single
Australia's National Sport Is...
Agency: FINCH / Sydney + The Monkeys, part of Accenture Song / Sydney + ARC Edit / Alexandria + MassiveMusic / Sydney
Client: TAB Category: Direction / Single
Don't Make Future You Hate You
Agency: NerdWallet + O Positive + Deutsch LA
Client: NerdWallet Category: Direction / Single
Find Your In
Agency: Droga5 / New York + LinkedIn + Iconoclast
Client: LinkedIn Category: Direction / Single
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Direction / Single
Imperfect You
Agency: AOI Pro. / Tokyo + Wieden+Kennedy Tokyo / Tokyo + Park Pictures / London
Client: Nike Japan Category: Direction / Single
Right to Race
Agency: Hungry Man / London + On Running / Zürich + On Running / Zürich
Client: On Running Category: Direction / Single
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Direction / Single
Award:
2024 Design Merit Award
Agency:
FRED & FARID / Shanghai + FF PRODUCTION / Shanghai
Client:
ABSOLUTE PURITY
Title:
CRIME FICTION
Category:
Moving Image / Single
Annual ID:
OS24_DE119M
Award:
2024 Design Merit Award
Agency:
Droga5 / New York + Meta
Client:
META
Title:
It's Your World
Category:
Moving Image / Single
Annual ID:
OS24_DE120M
Award:
2024 Branded Entertainment Merit Award
Agency:
Grey México / Mexico City + oriental films / Mexico City
Client:
Reinserta
Title:
III (Three)
Category:
Short Form Video / Single
Annual ID:
OS24_BE033M
Award:
2024 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo + Nike Japan / Tokyo + Park Pictures / London + AOI Pro. / Tokyo
Client:
NIKE JAPAN
Title:
Imperfect You
Category:
Short Form Video / Single
Annual ID:
OS24_BE034M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
SIX inc. / Tokyo + good design company / Tokyo
Client:
Sotetsu Holdings
Title:
A Train of Memories
Category:
Visual Effects / Single
Annual ID:
OS24_MI086M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Visual Effects / Single
Annual ID:
OS24_MI087M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Untold Studios / London x Los Angles + VCCP / London + Rogue / London
Client:
Virgin Media
Title:
Goat Glider
Category:
Visual Effects / Single
Annual ID:
OS24_MI088M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + RASCAL / London
Client:
Formula E
Title:
Progress is Unstoppable
Category:
Visual Effects / Single
Annual ID:
OS24_MI089M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Visual Effects / Single
Annual ID:
OS24_MI090M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture / New York + Imperial Woodpecker
Client:
Accenture
Title:
Tree
Category:
Visual Effects / Single
Annual ID:
OS24_MI091M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
Trust Journey
Category:
Visual Effects / Single
Annual ID:
OS24_MI092M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + ProdCo / Culver City, CA + Time Based Arts / London
Client:
General Entertainment Authority
Title:
Wish
Category:
Visual Effects / Single
Annual ID:
OS24_MI093M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Visual Effects / Single
Annual ID:
OS24_MI094M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Cinematography / Single
Annual ID:
OS24_MI071M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Patriot Films / Cape Town + Accenture Song / Cape Town
Client:
Allan Gray
Title:
Everything Comes Around
Category:
Cinematography / Single
Annual ID:
OS24_MI072M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Cheil Worldwide / Seoul + Forged Film / Seoul + Planit Production / Seoul
Client:
Samsung Electronics
Title:
Film in the Dark: Faith
Category:
Cinematography / Single
Annual ID:
OS24_MI073M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Cinematography / Single
Annual ID:
OS24_MI074M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Love Song + Johannes Leonardo / New York City
Client:
Adidas
Title:
Gazelle
Category:
Cinematography / Single
Annual ID:
OS24_MI075M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
HeimatTBWA\ Germany + CZAR Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
Let Nature Do The Job
Category:
Cinematography / Single
Annual ID:
OS24_MI076M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Cinematography / Single
Annual ID:
OS24_MI077M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Love Song + Johannes Leonardo / New York City
Client:
Adidas
Title:
Samba
Category:
Cinematography / Single
Annual ID:
OS24_MI078M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Cinematography / Single
Annual ID:
OS24_MI079M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks + adam&eveDDB / London
Client:
The Valuable 500
Title:
Sync
Category:
Cinematography / Single
Annual ID:
OS24_MI080M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Publicis One Touch
Client:
NIVEA
Title:
The Climbing Cholitas
Category:
Cinematography / Single
Annual ID:
OS24_MI081M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
Trust Journey
Category:
Cinematography / Single
Annual ID:
OS24_MI082M
Award:
2024 Design Merit Award
Agency:
Ogilvy India / Mumbai
Client:
Brooke Bond Taj Mahal Tea
Title:
Megh Santoor
Category:
Out of Home / Single
Annual ID:
OS24_DE110M
Award:
2024 Print & Promotional Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Newspaper / Single
Annual ID:
OS24_PT027M
Award:
2024 Direct Marketing Merit Award
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Social Media Post / Single
Annual ID:
OS24_DM072M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Apple Marcom + O Positive
Client:
Apple
Title:
Album Cover
Category:
Writing / Single
Annual ID:
OS24_MI059M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client:
Visionworks
Title:
Bed Test
Category:
Writing / Single
Annual ID:
OS24_MI060M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Zulu Alpha Kilo + Zulubot
Client:
Zulu Alpha Kilo
Title:
Living From Work
Category:
Writing / Single
Annual ID:
OS24_MI061M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Writing / Single
Annual ID:
OS24_MI062M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Writing / Single
Annual ID:
OS24_MI063M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client:
Apple
Title:
The Waiting Room
Category:
Writing / Single
Annual ID:
OS24_MI064M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop
Client:
Macpac
Title:
Weather Anything
Category:
Writing / Single
Annual ID:
OS24_MI065M
Award:
2024 Branded Entertainment Merit Award
Agency:
Uber One + O Positive + Mother
Client:
Uber One
Title:
Best Friends
Category:
Long Form Video / Single
Annual ID:
OS24_BE036M
Award:
2024 Branded Entertainment Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Holiday to Remember
Category:
Long Form Video / Single
Annual ID:
OS24_BE037M
Award:
2024 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Long Form Video / Single
Annual ID:
OS24_BE038M
Award:
2024 Branded Entertainment Merit Award
Agency:
Stink Films / Los Angeles
Client:
Apple
Title:
Mother Nature
Category:
Long Form Video / Single
Annual ID:
OS24_BE039M
Award:
2024 Branded Entertainment Merit Award
Agency:
BBDO / Bangkok + Sound Space / Bangkok + Suneta House / Bangkok
Client:
CPF Restaurant and Foods Chain Co.,Ltd. / Five Star
Title:
My Parent is a Tiktoker
Category:
Long Form Video / Single
Annual ID:
OS24_BE040M
Award:
2024 Branded Entertainment Merit Award
Agency:
Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client:
Montefiore Einstein
Title:
Solo: There's Magic in All of Us
Category:
Long Form Video / Single
Annual ID:
OS24_BE041M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Google LLC / Mountain View CA
Client:
Google | Samsung
Title:
American Gothic
Category:
Direction / Single
Annual ID:
OS24_MI049M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
FINCH / Sydney + The Monkeys, part of Accenture Song / Sydney + ARC Edit / Alexandria + MassiveMusic / Sydney
Client:
TAB
Title:
Australia's National Sport Is...
Category:
Direction / Single
Annual ID:
OS24_MI050M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Uber One + O Positive + Mother
Client:
Uber One
Title:
Best Friends
Category:
Direction / Single
Annual ID:
OS24_MI051M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
NerdWallet + O Positive + Deutsch LA
Client:
NerdWallet
Title:
Don't Make Future You Hate You
Category:
Direction / Single
Annual ID:
OS24_MI052M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + LinkedIn + Iconoclast
Client:
LinkedIn
Title:
Find Your In
Category:
Direction / Single
Annual ID:
OS24_MI053M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Direction / Single
Annual ID:
OS24_MI054M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
AOI Pro. / Tokyo + Wieden+Kennedy Tokyo / Tokyo + Park Pictures / London
Client:
Nike Japan
Title:
Imperfect You
Category:
Direction / Single
Annual ID:
OS24_MI055M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Hungry Man / London + On Running / Zürich + On Running / Zürich
Client:
On Running
Title:
Right to Race
Category:
Direction / Single
Annual ID:
OS24_MI056M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Direction / Single
Annual ID:
OS24_MI057M
