The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Georgina's Billboard Collection
Agency: DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client: Netflix Category: Out of Home / Billboards & Transit
Lupin on the Move
Agency: DAVID / Madrid + Netflix / Paris
Client: Netflix Category: Out of Home / Billboards & Transit
ROMANIA, MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD
Agency: McCann Worldgroup Romania / Bucharest + McCann Central / London + McCann Demand + McCann Birmingham
Client: ANAT & SSER Category: Brand Partnerships
THE NAME CONFUSION
Agency: Republica Havas / Miami
Client: FIGHT AGAINST ALZHEIMER’S ASSOCIATION (A.LM.A.) - RACING CLUB SOCCER TEAM Category: Brand Partnerships
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid Category: Sustainable Development Goals
Plug-Inn
Agency: Publicis Conseil / Paris + Epsilon / Paris + Publicis Sapient / Paris + Razorfish / Paris
Client: Renault Category: Sustainable Development Goals
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Sustainable Development Goals
Signal For Help
Agency: Juniper Park \ TBWA / Toronto
Client: Canadian Women's Foundation Category: Sustainable Development Goals
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Sustainable Development Goals
Megh Santoor
Agency: Ogilvy India / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Innovation / New Ideas in Out of Home
MoonPie Alien Acquisition
Agency: Tombras
Client: MoonPie Category: Innovation / New Ideas in Out of Home
Paris Hilton's Statement Pieces
Agency: Ogilvy / LA + Hogarth + Optimus / Chicago + Ogilvy / Chicago
Client: 11:11 Media Category: Innovation / New Ideas in Out of Home
Solar Billboard
Agency: LePub Brazil / São Paulo + Heineken / São Paulo + iProspect (Red Star) / São Paulo + Be 180 / São Paulo
Client: Heineken Category: Innovation / New Ideas in Out of Home
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker Category: Commerce
RomCommerce
Agency: Fallon + Digitas + Publicis NY + the community + Contender
Client: Walmart Category: Commerce
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Audio Craft / Music
Be Honest
Agency: Special US + Uber Eats + Gifted Youth + Exile
Client: Uber Eats Category: Social Video / Over 15 Seconds
Redesigning Signs Series
Agency: kvell collective / Los Angeles, CA + Adobe / San Jose, CA
Client: Adobe Category: Social Video / Over 15 Seconds
THE TRUE ID CARD
Agency: Buzzman / Paris + THE + Big Productions
Client: NYX PROFESSIONAL MAKEUP Category: Social Video / Over 15 Seconds
This is Magic
Agency: Dentsu Creative Chicago
Client: Disney Category: Social Video / Over 15 Seconds
JIN JIANG QUAN BRAND
Agency: Xi'an Gaopeng / Xi'an
Client: JIN JIANG QUAN Category: Typography / Static
Paper Organs
Agency: Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center Category: Design for Good
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna Category: Design for Good
The Font That Saves Eyes
Agency: VML / Kansas City + Frere-Jones Type
Client: Intel Category: Design for Good
The Self-Sufficient Food Cart
Agency: Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta
Client: Centelsa by Nexans Category: Design for Good
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss Category: Design for Good
Winnie-The-Pooh: The Deforested Edition
Agency: TBWA\Melbourne + Eleven / Melbourne + Who Gives a Crap + Fanclub PR / London
Client: Who Gives a Crap Category: Design for Good
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Photography
Wash Away the Taboo
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MullenLowe UK / London
Client: Persil Category: Craft / Photography
Dashboard Billboards
Agency: NORD DDB / Stockholm
Client: Skoda Category: Innovation / Use of Media in Direct Marketing
IKEA SKIP ADS THAT SAVE TIME
Agency: Leo Burnett India / Mumbai + IKEA
Client: IKEA Category: Innovation / Use of Media in Direct Marketing
Stronger
Agency: TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client: The Riky Rick Foundation Category: Use of Technology / AI
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo
Client: UFCSPA Category: Products
Guide Play
Agency: BLKJ Havas Pte Ltd / Singapore + Bolha Comunicação Ltda + Harman International / APAC
Client: JBL Category: Products
Perdue Chix Mix: Chicken Feed. Human Snack.
Agency: Colle McVoy / Minneapolis, MN + Perdue / Salisbury, MD + 10 Thousand Design / Minneapolis + Exponent / Minneapolis, MN
Client: Perdue Category: Products
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA Category: Products
Get Anything From the Final
Agency: Wieden+Kennedy Mexico / Mexico City + La Liga BBVA MX / Mexico City + Uber Eats / Mexico City
Client: Uber Eats Category: Brand Partnerships
THE NAME CONFUSION
Agency: Republica Havas / Miami
Client: FIGHT AGAINST ALZHEIMER’S ASSOCIATION (A.LM.A.) - RACING CLUB SOCCER TEAM Category: Brand Partnerships
Dove #Let Her Grow
Agency: Edelman / Bangkok + Unilever / Bangkok
Client: Unilever / Dove Category: Brand Voice
Award:
2024 Direct Marketing Merit Award
Agency:
DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client:
Netflix
Title:
Georgina's Billboard Collection
Category:
Out of Home / Billboards & Transit
Annual ID:
OS24_DM056M
Award:
2024 Direct Marketing Merit Award
Agency:
DAVID / Madrid + Netflix / Paris
Client:
Netflix
Title:
Lupin on the Move
Category:
Out of Home / Billboards & Transit
Annual ID:
OS24_DM057M
Award:
2024 Health & Wellness Merit Award
Agency:
McCann Worldgroup Romania / Bucharest + McCann Central / London + McCann Demand + McCann Birmingham
Client:
ANAT & SSER
Title:
ROMANIA, MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD
Category:
Brand Partnerships
Annual ID:
OS24_HW074M
Award:
2024 Health & Wellness Merit Award
Agency:
Republica Havas / Miami
Client:
FIGHT AGAINST ALZHEIMER’S ASSOCIATION (A.LM.A.) - RACING CLUB SOCCER TEAM
Title:
THE NAME CONFUSION
Category:
Brand Partnerships
Annual ID:
OS24_HW075M
Award:
2024 Sustainable Development Goals Pencil Merit Award
Agency:
Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Sustainable Development Goals
Annual ID:
OS24_SD004M
Award:
2024 Sustainable Development Goals Pencil Merit Award
Agency:
Publicis Conseil / Paris + Epsilon / Paris + Publicis Sapient / Paris + Razorfish / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Sustainable Development Goals
Annual ID:
OS24_SD005M
Award:
2024 Sustainable Development Goals Pencil Merit Award
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
Re Program
Category:
Sustainable Development Goals
Annual ID:
OS24_SD006M
Award:
2024 Sustainable Development Goals Pencil Merit Award
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Sustainable Development Goals
Annual ID:
OS24_SD007M
Award:
2024 Sustainable Development Goals Pencil Merit Award
Agency:
Juniper Park \ TBWA / Toronto
Client:
Canadian Women's Foundation
Title:
Signal For Help
Category:
Sustainable Development Goals
Annual ID:
OS24_SD008M
Award:
2024 Sustainable Development Goals Pencil Merit Award
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Sustainable Development Goals
Annual ID:
OS24_SD009M
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy India / Mumbai
Client:
Brooke Bond Taj Mahal Tea
Title:
Megh Santoor
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS24_OH108M
Award:
2024 Out of Home Merit Award
Agency:
Tombras
Client:
MoonPie
Title:
MoonPie Alien Acquisition
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS24_OH109M
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy / LA + Hogarth + Optimus / Chicago + Ogilvy / Chicago
Client:
11:11 Media
Title:
Paris Hilton's Statement Pieces
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS24_OH110M
Award:
2024 Out of Home Merit Award
Agency:
LePub Brazil / São Paulo + Heineken / São Paulo + iProspect (Red Star) / São Paulo + Be 180 / São Paulo
Client:
Heineken
Title:
Solar Billboard
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS24_OH111M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Apple Marcom
Client:
Apple Inc.
Title:
The Underdogs: Swiped Mac
Category:
Branded Content
Annual ID:
OS24_BS024M
Award:
2024 Creative Use of Technology Merit Award
Agency:
VML / New York + VML / Dubai
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Annual ID:
OS24_CT047M
Award:
2024 Creative Use of Technology Merit Award
Agency:
DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Commerce
Annual ID:
OS24_CT048M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Fallon + Digitas + Publicis NY + the community + Contender
Client:
Walmart
Title:
RomCommerce
Category:
Commerce
Annual ID:
OS24_CT049M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Audio Craft / Music
Annual ID:
OS24_IC022M
Award:
2024 Social Media Merit Award
Agency:
Special US + Uber Eats + Gifted Youth + Exile
Client:
Uber Eats
Title:
Be Honest
Category:
Social Video / Over 15 Seconds
Annual ID:
OS24_SM062M
Award:
2024 Social Media Merit Award
Agency:
kvell collective / Los Angeles, CA + Adobe / San Jose, CA
Client:
Adobe
Title:
Redesigning Signs Series
Category:
Social Video / Over 15 Seconds
Annual ID:
OS24_SM063M
Award:
2024 Social Media Merit Award
Agency:
Buzzman / Paris + THE + Big Productions
Client:
NYX PROFESSIONAL MAKEUP
Title:
THE TRUE ID CARD
Category:
Social Video / Over 15 Seconds
Annual ID:
OS24_SM064M
Award:
2024 Social Media Merit Award
Agency:
Dentsu Creative Chicago
Client:
Disney
Title:
This is Magic
Category:
Social Video / Over 15 Seconds
Annual ID:
OS24_SM065M
Award:
2024 Design Merit Award
Agency:
Xi'an Gaopeng / Xi'an
Client:
JIN JIANG QUAN
Title:
JIN JIANG QUAN BRAND
Category:
Typography / Static
Annual ID:
OS24_DE080M
Award:
2024 Design Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
What the Football
Category:
Typography / Static
Annual ID:
OS24_DE081M
Award:
2024 Design Merit Award
Agency:
Leo Burnett Germany
Client:
WWF Germany
Title:
Climate Realism
Category:
Design for Good
Annual ID:
OS24_DE123M
Award:
2024 Design Merit Award
Agency:
Leo Burnett Dubai / Dubai + Omantel / Oman
Client:
Omantel
Title:
Maqroo
Category:
Design for Good
Annual ID:
OS24_DE125M
Award:
2024 Design Merit Award
Agency:
Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Paper Organs
Category:
Design for Good
Annual ID:
OS24_DE126M
Award:
2024 Design Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Design for Good
Annual ID:
OS24_DE127M
Award:
2024 Design Merit Award
Agency:
Kinetic Singapore
Client:
DesignSingapore
Title:
School of Tomorrow
Category:
Design for Good
Annual ID:
OS24_DE128M
Award:
2024 Design Merit Award
Agency:
McCann New York + Chick-fil-A
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Design for Good
Annual ID:
OS24_DE129M
Award:
2024 Design Merit Award
Agency:
VML / Kansas City + Frere-Jones Type
Client:
Intel
Title:
The Font That Saves Eyes
Category:
Design for Good
Annual ID:
OS24_DE130M
Award:
2024 Design Merit Award
Agency:
Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta
Client:
Centelsa by Nexans
Title:
The Self-Sufficient Food Cart
Category:
Design for Good
Annual ID:
OS24_DE131M
Award:
2024 Design Merit Award
Agency:
Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client:
Trucss
Title:
Trucss
Category:
Design for Good
Annual ID:
OS24_DE132M
Award:
2024 Design Merit Award
Agency:
Zulu Alpha Kilo + D2L
Client:
D2L
Title:
Unstandardized Desk
Category:
Design for Good
Annual ID:
OS24_DE133M
Award:
2024 Design Merit Award
Agency:
TBWA\Melbourne + Eleven / Melbourne + Who Gives a Crap + Fanclub PR / London
Client:
Who Gives a Crap
Title:
Winnie-The-Pooh: The Deforested Edition
Category:
Design for Good
Annual ID:
OS24_DE134M
Award:
2024 Out of Home Merit Award
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Annual ID:
OS24_OH104M
Award:
2024 Out of Home Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MullenLowe UK / London
Client:
Persil
Title:
Wash Away the Taboo
Category:
Craft / Photography
Annual ID:
OS24_OH105M
Award:
2024 Direct Marketing Merit Award
Agency:
NORD DDB / Stockholm
Client:
Skoda
Title:
Dashboard Billboards
Category:
Innovation / Use of Media in Direct Marketing
Annual ID:
OS24_DM124M
Award:
2024 Direct Marketing Merit Award
Agency:
Leo Burnett India / Mumbai + IKEA
Client:
IKEA
Title:
IKEA SKIP ADS THAT SAVE TIME
Category:
Innovation / Use of Media in Direct Marketing
Annual ID:
OS24_DM125M
Award:
2024 Music & Sound Craft Merit Award
Agency:
TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client:
The Riky Rick Foundation
Title:
Stronger
Category:
Use of Technology / AI
Annual ID:
OS24_MS059M
Award:
2024 Health & Wellness Merit Award
Agency:
Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo
Client:
UFCSPA
Title:
bAIgrapher
Category:
Products
Annual ID:
OS24_HW038M
Award:
2024 Health & Wellness Merit Award
Agency:
BLKJ Havas Pte Ltd / Singapore + Bolha Comunicação Ltda + Harman International / APAC
Client:
JBL
Title:
Guide Play
Category:
Products
Annual ID:
OS24_HW039M
Award:
2024 Health & Wellness Merit Award
Agency:
Colle McVoy / Minneapolis, MN + Perdue / Salisbury, MD + 10 Thousand Design / Minneapolis + Exponent / Minneapolis, MN
Client:
Perdue
Title:
Perdue Chix Mix: Chicken Feed. Human Snack.
Category:
Products
Annual ID:
OS24_HW040M
Award:
2024 Health & Wellness Merit Award
Agency:
Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Products
Annual ID:
OS24_HW041M
Award:
2024 Social Media Merit Award
Agency:
Wieden+Kennedy Mexico / Mexico City + La Liga BBVA MX / Mexico City + Uber Eats / Mexico City
Client:
Uber Eats
Title:
Get Anything From the Final
Category:
Brand Partnerships
Annual ID:
OS24_SM109M
Award:
2024 Social Media Merit Award
Agency:
Republica Havas / Miami
Client:
FIGHT AGAINST ALZHEIMER’S ASSOCIATION (A.LM.A.) - RACING CLUB SOCCER TEAM
Title:
THE NAME CONFUSION
Category:
Brand Partnerships
Annual ID:
OS24_SM110M
Award:
2024 Public Relations Merit Award
Agency:
Edelman / Bangkok + Unilever / Bangkok
Client:
Unilever / Dove
Title:
Dove #Let Her Grow
Category:
Brand Voice
Annual ID:
OS24_PR046M
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Brand Voice
Annual ID:
OS24_PR047M
Award:
2024 Public Relations Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Brand Voice
Annual ID:
OS24_PR048M