The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
"At second glance."
Agency: Grabarz & Partner / Hamburg + WallDecaux / Berlin
Client: German Depression Aid Foundation Category: Magazine / Series
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King Category: Magazine / Series
Space Beans
Agency: Grey Dubai + Boon Coffee / Dubai
Client: Boon Specialty Coffee Category: Magazine / Series
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois Category: Magazine / Series
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Craft / Photography
Our Flame Lasts a Lifetime
Agency: Ogilvy New York / New York + Ogilvy / London
Client: Zippo Category: Craft / Photography
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Photography
Let´s Change the Story
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client: LALCEC Category: Experiential / In-Person Events
Cheeseburger Nuggets - Developed with AI
Agency: David+Martin / Munich + Burger King / Hannover
Client: Burger King Category: Craft / Craft - Use of Technology - AI
Reimagining Singapore Campaign
Agency: TBWA\Singapore / Singapore + National Museum of Singapore / Singapore
Client: National Museum of Singapore Category: Craft / Craft - Use of Technology - AI
YouTube SEO/This is How…
Agency: Upwork + TOOL / Los Angeles + And Action
Client: Upwork Category: Internal Communications
0,0 Barriers
Agency: LePub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo
Client: Heineken Category: Brand Partnerships
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid Category: Brand Partnerships
Corona Extra Lime
Agency: Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona Category: Brand Partnerships
McEnroe vs McEnroe
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + UNIT9 / London
Client: AB InBev, Michelob ULTRA Category: Brand Partnerships
The Tax Free Bagel
Agency: GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + P57 / Chicago + Street Factory Media / Minneapolis
Client: Philadelphia Cream Cheese - The Kraft Heinz Company Category: Brand Partnerships
EQL BAND
Agency: FCB Health New York, an IPG Health Company / New York + TOUCH • #BLACKDATAMATTERS • WHEN WE TRIAL
Client: TOUCH • #BLACKDATAMATTERS • WHEN WE TRIAL Category: Experimental / Internal Projects / R&D
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Experiential / Brand Installations
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Craft / Art Direction
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Craft / Art Direction
VIDEO VINYL
Agency: Ogilvy Singapore / Singapore
Client: The Coca-Cola Company / Coke Studio Category: Craft / Art Direction
13 Minutes: National Delay Day
Agency: McCann / Prague + Hero & Outlaw / Prague
Client: Czech Insurance Association Category: Experiential / In-Person Events
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Experiential / In-Person Events
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila Category: Experiential / In-Person Events
Corona Extra Lime
Agency: DAVID / Bogotá + Draft-Line / China + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona Category: Single Region or Market / Consumer / Brand
It Starts with a Swipe
Agency: Mischief @ No Fixed Address / Brooklyn + Tinder + Biscuit Filmworks
Client: Tinder Category: Single Region or Market / Consumer / Brand
Last Performance
Agency: Special / Auckland + Partners Life / Auckland + South Pacific Pictures / Auckland + Images & Sound / Auckland
Client: Partners Life Category: Single Region or Market / Consumer / Brand
The Tax Free Bagel
Agency: GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + Street Factory Media / Minneapolis + P57 / Chicago
Client: Philadelphia Cream Cheese - The Kraft Heinz Company Category: Single Region or Market / Consumer / Brand
Trending 2 Table
Agency: FCB Canada / Toronto + Voilà / Toronto
Client: Voila Category: Single Region or Market / Consumer / Brand
Tubi Takes Viewers Down the Rabbit Hole
Agency: Mischief @ No Fixed Address / Brooklyn + Tubi + Strike Anywhere + MJZ
Client: Tubi Category: Single Region or Market / Consumer / Brand
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk Category: Single Region or Market / Consumer / Brand
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android Category: Physical Items
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Physical Items
The Tax Free Bagel
Agency: GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + Street Factory Media / Minneapolis + Zeno / Chicago
Client: Philadelphia Cream Cheese - The Kraft Heinz Company Category: Physical Items
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Creative Effectiveness / Consumer / Brand
Black-Owned Friday 2023
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Brand Partnerships
Clash Puzzles
Agency: DAVID / New York + Supercell / Helsinki + Wavemaker / Miami
Client: Clash of Clans Category: Brand Partnerships
Heal The Future
Agency: Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Sound Editing
The Lost Voice
Agency: Apple + Factory Studios / London + Hungry Man Productions / London
Client: Apple Category: Sound Editing
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola Category: Use of Smart Devices & Voice Assistants
Super Goat
Agency: 72andSunny / New York + Paramount+ + Final Cut + Love Song
Client: CBS Interactive Inc. | Paramount+ Category: Targeted Video / Online
H.A.N.S. - The Hateful Audio Notification Service
Agency: Philipp und Keuntje / Hamburg + fischerAppelt, relations / Hamburg + www.cake.work / Berlin
Client: Laut gegen Nazis Category: Online Community Platform / Use of Existing Platform
Map The Gaps
Agency: YETI
Client: YETI Category: Online Community Platform / Use of Existing Platform
SKINS FOR SKIN
Agency: Ogilvy Singapore / Singapore
Client: Vaseline Category: Online Community Platform / Use of Existing Platform
Dashboard Billboards
Agency: NORD DDB / Stockholm
Client: Skoda Category: Out of Home / Billboards & Transit
Award:
2024 Print & Promotional Merit Award
Agency:
Grabarz & Partner / Hamburg + WallDecaux / Berlin
Client:
German Depression Aid Foundation
Title:
"At second glance."
Category:
Magazine / Series
Annual ID:
OS24_PT036M
Award:
2024 Print & Promotional Merit Award
Agency:
DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client:
Burger King
Title:
It's All a Little Confusing
Category:
Magazine / Series
Annual ID:
OS24_PT037M
Award:
2024 Print & Promotional Merit Award
Agency:
Grey Dubai + Boon Coffee / Dubai
Client:
Boon Specialty Coffee
Title:
Space Beans
Category:
Magazine / Series
Annual ID:
OS24_PT038M
Award:
2024 Print & Promotional Merit Award
Agency:
GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Magazine / Series
Annual ID:
OS24_PT039M
Award:
2024 Print & Promotional Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Craft / Photography
Annual ID:
OS24_PT076M
Award:
2024 Print & Promotional Merit Award
Agency:
Ogilvy New York / New York + Ogilvy / London
Client:
Zippo
Title:
Our Flame Lasts a Lifetime
Category:
Craft / Photography
Annual ID:
OS24_PT077M
Award:
2024 Print & Promotional Merit Award
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Annual ID:
OS24_PT078M
Award:
2024 Branded Entertainment Merit Award
Agency:
Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client:
LALCEC
Title:
Let´s Change the Story
Category:
Experiential / In-Person Events
Annual ID:
OS24_BE060M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Daylist
Category:
Products
Annual ID:
OS24_BS020M
Award:
2024 Social Media Merit Award
Agency:
David+Martin / Munich + Burger King / Hannover
Client:
Burger King
Title:
Cheeseburger Nuggets - Developed with AI
Category:
Craft / Craft - Use of Technology - AI
Annual ID:
OS24_SM119M
Award:
2024 Social Media Merit Award
Agency:
TBWA\Singapore / Singapore + National Museum of Singapore / Singapore
Client:
National Museum of Singapore
Title:
Reimagining Singapore Campaign
Category:
Craft / Craft - Use of Technology - AI
Annual ID:
OS24_SM120M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Upwork + TOOL / Los Angeles + And Action
Client:
Upwork
Title:
YouTube SEO/This is How…
Category:
Internal Communications
Annual ID:
OS24_BS042M
Award:
2024 Creative Effectiveness Merit Award
Agency:
LePub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo
Client:
Heineken
Title:
0,0 Barriers
Category:
Brand Partnerships
Annual ID:
OS24_CE035M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Brand Partnerships
Annual ID:
OS24_CE036M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Brand Partnerships
Annual ID:
OS24_CE037M
Award:
2024 Creative Effectiveness Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + UNIT9 / London
Client:
AB InBev, Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Brand Partnerships
Annual ID:
OS24_CE038M
Award:
2024 Creative Effectiveness Merit Award
Agency:
GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + P57 / Chicago + Street Factory Media / Minneapolis
Client:
Philadelphia Cream Cheese - The Kraft Heinz Company
Title:
The Tax Free Bagel
Category:
Brand Partnerships
Annual ID:
OS24_CE039M
Award:
2024 IP & Product Design Merit Award
Agency:
FCB Health New York, an IPG Health Company / New York + TOUCH • #BLACKDATAMATTERS • WHEN WE TRIAL
Client:
TOUCH • #BLACKDATAMATTERS • WHEN WE TRIAL
Title:
EQL BAND
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS24_IP020M
Award:
2024 Branded Entertainment Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential / Brand Installations
Annual ID:
OS24_BE059M
Award:
2024 Out of Home Merit Award
Agency:
Mojo Supermarket + Match
Client:
Match
Title:
Adults Wanted
Category:
Craft / Writing
Annual ID:
OS24_OH101M
Award:
2024 Out of Home Merit Award
Agency:
Mother / London
Client:
Uber Trains
Title:
Trains, Now on Uber
Category:
Craft / Writing
Annual ID:
OS24_OH102M
Award:
2024 Print & Promotional Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Craft / Art Direction
Annual ID:
OS24_PT071M
Award:
2024 Print & Promotional Merit Award
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Craft / Art Direction
Annual ID:
OS24_PT072M
Award:
2024 Print & Promotional Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
The Coca-Cola Company / Coke Studio
Title:
VIDEO VINYL
Category:
Craft / Art Direction
Annual ID:
OS24_PT073M
Award:
2024 Direct Marketing Merit Award
Agency:
McCann / Prague + Hero & Outlaw / Prague
Client:
Czech Insurance Association
Title:
13 Minutes: National Delay Day
Category:
Experiential / In-Person Events
Annual ID:
OS24_DM060M
Award:
2024 Direct Marketing Merit Award
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Experiential / In-Person Events
Annual ID:
OS24_DM061M
Award:
2024 Direct Marketing Merit Award
Agency:
DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Experiential / In-Person Events
Annual ID:
OS24_DM062M
Award:
2024 Creative Effectiveness Merit Award
Agency:
DAVID / Bogotá + Draft-Line / China + Macarena & Co / Bogotá + DAVID / New York
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS24_CE026M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Tinder + Biscuit Filmworks
Client:
Tinder
Title:
It Starts with a Swipe
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS24_CE027M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Special / Auckland + Partners Life / Auckland + South Pacific Pictures / Auckland + Images & Sound / Auckland
Client:
Partners Life
Title:
Last Performance
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS24_CE028M
Award:
2024 Creative Effectiveness Merit Award
Agency:
GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + Street Factory Media / Minneapolis + P57 / Chicago
Client:
Philadelphia Cream Cheese - The Kraft Heinz Company
Title:
The Tax Free Bagel
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS24_CE029M
Award:
2024 Creative Effectiveness Merit Award
Agency:
FCB Canada / Toronto + Voilà / Toronto
Client:
Voila
Title:
Trending 2 Table
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS24_CE030M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Tubi + Strike Anywhere + MJZ
Client:
Tubi
Title:
Tubi Takes Viewers Down the Rabbit Hole
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS24_CE031M
Award:
2024 Creative Effectiveness Merit Award
Agency:
MRM Chile / Santiago + NotCo / Santiago
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS24_CE032M
Award:
2024 Direct Marketing Merit Award
Agency:
DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client:
Android
Title:
iPager
Category:
Physical Items
Annual ID:
OS24_DM051M
Award:
2024 Direct Marketing Merit Award
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Physical Items
Annual ID:
OS24_DM052M
Award:
2024 Direct Marketing Merit Award
Agency:
GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + Street Factory Media / Minneapolis + Zeno / Chicago
Client:
Philadelphia Cream Cheese - The Kraft Heinz Company
Title:
The Tax Free Bagel
Category:
Physical Items
Annual ID:
OS24_DM053M
Award:
2024 Direct Marketing Merit Award
Agency:
Zulu Alpha Kilo + D2L
Client:
D2L
Title:
Unstandardized Desk
Category:
Physical Items
Annual ID:
OS24_DM054M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS24_CE016M
Award:
2024 Creative Effectiveness Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS24_CE017M
Award:
2024 Out of Home Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Black-Owned Friday 2023
Category:
Brand Partnerships
Annual ID:
OS24_OH090M
Award:
2024 Out of Home Merit Award
Agency:
DAVID / New York + Supercell / Helsinki + Wavemaker / Miami
Client:
Clash of Clans
Title:
Clash Puzzles
Category:
Brand Partnerships
Annual ID:
OS24_OH091M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
Heal The Future
Category:
Sound Editing
Annual ID:
OS24_MS057M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Apple + Factory Studios / London + Hungry Man Productions / London
Client:
Apple
Title:
The Lost Voice
Category:
Sound Editing
Annual ID:
OS24_MS058M
Award:
2024 Direct Marketing Merit Award
Agency:
VML / New York + VML / Dubai
Client:
Coca-Cola
Title:
I See Coke
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS24_DM073M
Award:
2024 Direct Marketing Merit Award
Agency:
72andSunny / New York + Paramount+ + Final Cut + Love Song
Client:
CBS Interactive Inc. | Paramount+
Title:
Super Goat
Category:
Targeted Video / Online
Annual ID:
OS24_DM058M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt, relations / Hamburg + www.cake.work / Berlin
Client:
Laut gegen Nazis
Title:
H.A.N.S. - The Hateful Audio Notification Service
Category:
Online Community Platform / Use of Existing Platform
Annual ID:
OS24_IN037M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
YETI
Client:
YETI
Title:
Map The Gaps
Category:
Online Community Platform / Use of Existing Platform
Annual ID:
OS24_IN038M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Vaseline
Title:
SKINS FOR SKIN
Category:
Online Community Platform / Use of Existing Platform
Annual ID:
OS24_IN039M
Award:
2024 Direct Marketing Merit Award
Agency:
NORD DDB / Stockholm
Client:
Skoda
Title:
Dashboard Billboards
Category:
Out of Home / Billboards & Transit
Annual ID:
OS24_DM055M