The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Perdue Chix Mix: Chicken Feed. Human Snack.
Agency: Colle McVoy / Minneapolis, MN + Perdue / Salisbury, MD + Exponent / Minneapolis, MN + Edible Inc. / Los Angeles, CA
Client: Perdue Category: Brand Voice
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz Category: Social Media Post / Single
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / New Ideas in Integrated / Omnichannel
The Silent Night
Agency: Special / Wellington + Special / Auckland + Wellington City Mission / Wellington + OMD / Wellington
Client: Wellington City Mission Category: Single Region or Market / Non-Profit / Charity
Maaate
Agency: Ogilvy UK / London
Client: Mayor of London Category: Online & Mobile Video / Interactive Video
Privacy Balloon
Agency: Creative X, Meta + WhatsApp, Meta + CANJA Audio Culture + RSRV
Client: WhatsApp, Meta Category: Out of Home
15 Minutes of Flavor
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz - Heinz Category: Influencer Marketing / Multi-Channel
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash Category: Influencer Marketing / Multi-Channel
Hot Dog Straw
Agency: Johannes Leonardo / New York City + Spitfire Industry Industrial Design / Brooklyn, NY + Zagwear / Orangeburg, NY + Arrowhead Promotion & Fulfillment / Grand Rapids, MN
Client: Oscar Mayer Category: Influencer Marketing / Multi-Channel
#Congratsitsadad
Agency: Ogilvy UK / London + Ogilvy New York / New York
Client: Dove Men+Care Category: Social Post / Real-time Response
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove Category: Social Post / Real-time Response
Faces of the Future
Agency: VML Argentina
Client: Unilever Category: Social Post / Real-time Response
Fixed It
Agency: Courage / Toronto + KFC / Toronto + FUZE Reps / Toronto + Wavemaker / Toronto
Client: KFC Category: Social Post / Real-time Response
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Social Post / Real-time Response
It's About Ducking Time
Agency: MRM New York / New York City + Reckitt Benckiser / Parsippany + RITMIKA AUDIO ARTS / São Paulo + Versus Productions / New York
Client: Durex Category: Social Post / Real-time Response
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid Category: Experiential & Immersive for Good
Guarded Bus Stop
Agency: AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo
Client: Eletromidia Category: Experiential & Immersive for Good
Plug-Inn
Agency: Publicis Conseil / Paris
Client: Renault Category: Experiential & Immersive for Good
Silver Pride
Agency: BETC Paris + GUM / Paris + General Pop / Paris
Client: Misterb&b Category: Experiential & Immersive for Good
The Autism Journey
Agency: Africa Creative / São Paulo + Vivo / São Paulo + Santeria / São Paulo + Satelite Audio / São Paulo
Client: Vivo Category: Experiential & Immersive for Good
The Brake Room
Agency: McCann New York
Client: Chick-fil-A Category: Experiential & Immersive for Good
The Forgotten Team
Agency: Dentsu Creative Portugal / Lisbon
Client: MEO Category: Experiential & Immersive for Good
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Experiential & Immersive for Good
The Smart Legacy
Agency: el taier DDB centro / Guatemala
Client: IF THEN inc. Category: Experiential & Immersive for Good
Tip Time
Agency: VML / Riyadh + Hungerstation / Riyadh
Client: Hungerstation Category: Experiential & Immersive for Good
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant Category: Experiential & Immersive for Good
Find Your Rabbit Hole
Agency: Biscuit Filmworks + Mischief @ No Fixed Address
Client: Tubi Category: TV, VOD, & Online / 30 Seconds and Under - Series
More Reasons To Escape
Agency: Ogilvy Germany + German Rail / Berlin
Client: German Rail Category: TV, VOD, & Online / 30 Seconds and Under - Series
The Wait
Agency: 1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client: Heinz Category: TV, VOD, & Online / 30 Seconds and Under - Series
Update the System
Agency: Coinbase + MJZ / Los Angeles, CA + Rock Paper Scissors / Santa Monica, CA + Pariah Creative / Los Angeles, CA
Client: Coinbase Category: TV, VOD, & Online / 30 Seconds and Under - Series
Beer Badge
Agency: VML / New York + Palmar Productions + VML / Mexico City
Client: AB InBev / Corona Category: Commerce
Self-check out
Agency: Leo Burnett Dubai / Dubai + Starcom / Dubai + Prodigious / Dubai
Client: K-lynn Category: Commerce
Smart Plants
Agency: McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client: Plant Drop Category: Commerce
Bed Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks Category: Writing / Single
Living From Work
Agency: Zulu Alpha Kilo + Zulubot
Client: Zulu Alpha Kilo Category: Writing / Single
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Writing / Single
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple Category: Writing / Single
Weather Anything
Agency: The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop
Client: Macpac Category: Writing / Single
myclimate Carbon Tracker
Agency: Jung von Matt AG / Hamburg
Client: Stiftung myclimate Category: Social Media
EVERYTHING THEY DIDN’T TELL YOU
Agency: Area 23, an IPG Health Company / New York
Client: Black Women for Wellness LA Category: Promotional / Physical Items
The Healing Dice
Agency: The Martin Agency + SuperJoy + Donate Life America + Crux Scenica
Client: Donate Life America Category: Promotional / Physical Items
Truth Boxes
Agency: Leo Burnett / Toronto + The Pub Productions / Toronto + Get Wrapped / Toronto + Blue Noise / Toronto
Client: Toronto Star Category: Promotional / Physical Items
Unstandardized Desk
Agency: Zulu Alpha Kilo + D2L
Client: D2L Category: Promotional / Physical Items
Award:
2024 Public Relations Merit Award
Agency:
Colle McVoy / Minneapolis, MN + Perdue / Salisbury, MD + Exponent / Minneapolis, MN + Edible Inc. / Los Angeles, CA
Client:
Perdue
Title:
Perdue Chix Mix: Chicken Feed. Human Snack.
Category:
Brand Voice
Annual ID:
OS24_PR049M
Award:
2024 Direct Marketing Merit Award
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Social Media Post / Single
Annual ID:
OS24_DM072M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Integrated / Omnichannel
Annual ID:
OS24_IG053M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Special / Wellington + Special / Auckland + Wellington City Mission / Wellington + OMD / Wellington
Client:
Wellington City Mission
Title:
The Silent Night
Category:
Single Region or Market / Non-Profit / Charity
Annual ID:
OS24_CE033M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS24_IN041M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
YETI / Austin
Client:
YETI
Title:
For Every Single Use
Category:
Out of Home
Annual ID:
OS24_BS021M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Creative X, Meta + WhatsApp, Meta + CANJA Audio Culture + RSRV
Client:
WhatsApp, Meta
Title:
Privacy Balloon
Category:
Out of Home
Annual ID:
OS24_BS022M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
draftLine / AB InBev / London
Client:
Stella Artois
Title:
Pub Renaissance
Category:
Out of Home
Annual ID:
OS24_BS023M
Award:
2024 Social Media Merit Award
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz - Heinz
Title:
15 Minutes of Flavor
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS24_SM095M
Award:
2024 Social Media Merit Award
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS24_SM096M
Award:
2024 Social Media Merit Award
Agency:
Johannes Leonardo / New York City + Spitfire Industry Industrial Design / Brooklyn, NY + Zagwear / Orangeburg, NY + Arrowhead Promotion & Fulfillment / Grand Rapids, MN
Client:
Oscar Mayer
Title:
Hot Dog Straw
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS24_SM097M
Award:
2024 Social Media Merit Award
Agency:
Ogilvy UK / London + Ogilvy New York / New York
Client:
Dove Men+Care
Title:
#Congratsitsadad
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM055M
Award:
2024 Social Media Merit Award
Agency:
Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM056M
Award:
2024 Social Media Merit Award
Agency:
VML Argentina
Client:
Unilever
Title:
Faces of the Future
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM057M
Award:
2024 Social Media Merit Award
Agency:
Courage / Toronto + KFC / Toronto + FUZE Reps / Toronto + Wavemaker / Toronto
Client:
KFC
Title:
Fixed It
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM058M
Award:
2024 Social Media Merit Award
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM059M
Award:
2024 Social Media Merit Award
Agency:
MRM New York / New York City + Reckitt Benckiser / Parsippany + RITMIKA AUDIO ARTS / São Paulo + Versus Productions / New York
Client:
Durex
Title:
It's About Ducking Time
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM060M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX071M
Award:
2024 Experiential & Immersive Merit Award
Agency:
AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo
Client:
Eletromidia
Title:
Guarded Bus Stop
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX072M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX073M
Award:
2024 Experiential & Immersive Merit Award
Agency:
BETC Paris + GUM / Paris + General Pop / Paris
Client:
Misterb&b
Title:
Silver Pride
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX074M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Africa Creative / São Paulo + Vivo / São Paulo + Santeria / São Paulo + Satelite Audio / São Paulo
Client:
Vivo
Title:
The Autism Journey
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX075M
Award:
2024 Experiential & Immersive Merit Award
Agency:
McCann New York
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX076M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Dentsu Creative Portugal / Lisbon
Client:
MEO
Title:
The Forgotten Team
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX077M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX078M
Award:
2024 Experiential & Immersive Merit Award
Agency:
el taier DDB centro / Guatemala
Client:
IF THEN inc.
Title:
The Smart Legacy
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX079M
Award:
2024 Experiential & Immersive Merit Award
Agency:
VML / Riyadh + Hungerstation / Riyadh
Client:
Hungerstation
Title:
Tip Time
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX080M
Award:
2024 Experiential & Immersive Merit Award
Agency:
VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX081M
Award:
2024 Film & Video Merit Award
Agency:
Biscuit Filmworks + Mischief @ No Fixed Address
Client:
Tubi
Title:
Find Your Rabbit Hole
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI043M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Germany + German Rail / Berlin
Client:
German Rail
Title:
More Reasons To Escape
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI044M
Award:
2024 Film & Video Merit Award
Agency:
1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client:
Heinz
Title:
The Wait
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI045M
Award:
2024 Film & Video Merit Award
Agency:
Coinbase + MJZ / Los Angeles, CA + Rock Paper Scissors / Santa Monica, CA + Pariah Creative / Los Angeles, CA
Client:
Coinbase
Title:
Update the System
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI046M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
VML / New York + Palmar Productions + VML / Mexico City
Client:
AB InBev / Corona
Title:
Beer Badge
Category:
Commerce
Annual ID:
OS24_IN054M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
VML / New York + VML / Dubai
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Annual ID:
OS24_IN055M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Annual ID:
OS24_IN056M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Leo Burnett Dubai / Dubai + Starcom / Dubai + Prodigious / Dubai
Client:
K-lynn
Title:
Self-check out
Category:
Commerce
Annual ID:
OS24_IN057M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client:
Plant Drop
Title:
Smart Plants
Category:
Commerce
Annual ID:
OS24_IN058M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Apple Marcom + O Positive
Client:
Apple
Title:
Album Cover
Category:
Writing / Single
Annual ID:
OS24_MI059M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client:
Visionworks
Title:
Bed Test
Category:
Writing / Single
Annual ID:
OS24_MI060M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Zulu Alpha Kilo + Zulubot
Client:
Zulu Alpha Kilo
Title:
Living From Work
Category:
Writing / Single
Annual ID:
OS24_MI061M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Writing / Single
Annual ID:
OS24_MI062M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Writing / Single
Annual ID:
OS24_MI063M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client:
Apple
Title:
The Waiting Room
Category:
Writing / Single
Annual ID:
OS24_MI064M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop
Client:
Macpac
Title:
Weather Anything
Category:
Writing / Single
Annual ID:
OS24_MI065M
Award:
2024 Creative Use of Data Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Stiftung myclimate
Title:
myclimate Carbon Tracker
Category:
Social Media
Annual ID:
OS24_CU018M
Award:
2024 Design Merit Award
Agency:
Area 23, an IPG Health Company / New York
Client:
Black Women for Wellness LA
Title:
EVERYTHING THEY DIDN’T TELL YOU
Category:
Promotional / Physical Items
Annual ID:
OS24_DE087M
Award:
2024 Design Merit Award
Agency:
BBH Singapore
Client:
BBH Singapore
Title:
Second Skin
Category:
Promotional / Physical Items
Annual ID:
OS24_DE088M
Award:
2024 Design Merit Award
Agency:
The Martin Agency + SuperJoy + Donate Life America + Crux Scenica
Client:
Donate Life America
Title:
The Healing Dice
Category:
Promotional / Physical Items
Annual ID:
OS24_DE089M
Award:
2024 Design Merit Award
Agency:
Leo Burnett / Toronto + The Pub Productions / Toronto + Get Wrapped / Toronto + Blue Noise / Toronto
Client:
Toronto Star
Title:
Truth Boxes
Category:
Promotional / Physical Items
Annual ID:
OS24_DE090M
Award:
2024 Design Merit Award
Agency:
Zulu Alpha Kilo + D2L
Client:
D2L
Title:
Unstandardized Desk
Category:
Promotional / Physical Items
Annual ID:
OS24_DE091M