The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Frequencies of Peace
Agency: FP7 McCann Dubai + Initiative Media Middle East FZ LLC / Dubai + Marketiers / London + DejaVu / Beirut
Client: Babyshop Category: Radio & Audio
Jingle Therapy
Agency: VML / New York + VML / Guaynabo
Client: Asociación de Alzheimer de Puerto Rico Category: Radio & Audio
"Jump ’n’ Hear – A Roblox Hearing Game."
Agency: Grabarz & Partner / Hamburg + headraft / Hamburg
Client: audibene / hear.com Category: Radio & Audio
The Misheard Version
Agency: Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client: Specsavers Category: Radio & Audio
Inequality You Can't Ignore
Agency: Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client: The Chrysalis Initiative Category: Innovation / Execution in Pharma
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple Category: Craft / Art Direction
Hi-Vis Humanity
Agency: Clemenger BBDO
Client: Department Of Transport Category: Craft / Art Direction
TAKE A LOOK INSIDE YOURSELF
Agency: Bickerstaff.734 / Kyiv + ESCULAB / Kyiv + Electric Sheep Film / Kyiv
Client: Medical Laboratory Esculab Category: Rebranding Campaign
Harvey Nichols - Pleasurama
Agency: Design Bridge and Partners / London
Client: Harvey Nichols Category: Packaging / Luxury
#ChasePlayfulness
Agency: Saatchi & Saatchi Germany / Düsseldorf
Client: OREO x PAC-MAN Category: Mobile Gaming
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Innovation / Use of Media in Branded Entertainment
Love Squad
Agency: Uncle Grey / Copenhagen + Wavemaker / Copenhagen + Forevr / Copenhagen
Client: Waoo Category: Innovation / Use of Media in Branded Entertainment
Sans Émission
Agency: VML Canada
Client: Volkswagen Canada Category: Innovation / Use of Media in Branded Entertainment
The Chat
Agency: BMB / London + Breast Cancer Now / London
Client: Breast Cancer Now Category: Innovation / Use of Media in Branded Entertainment
A British Original
Agency: Uncommon Creative Studio / London + British Airways / London
Client: British Airways Category: Craft / Art Direction
Iconic Drips
Agency: Leo Burnett / London + Horton Stephens / London
Client: McDonald's Category: Craft / Art Direction
RGD Branding Awards
Agency: Rethink / Toronto + Association of Registered Graphic Designers
Client: Association of Registered Graphic Designers Category: Craft / Art Direction
Mother Nature
Agency: Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client: Apple Category: Film & Video
Lifesaving Radio
Agency: Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client: NextMed Health Category: Creative Effectiveness / CSR
Did Somebody Say HipOpera
Agency: String and Tins / London + Freckle Music + Sentric Music Ltd
Client: Just Eat Category: Original Music / Song
Magnificent
Agency: The Nine Shanghai / Shanghai
Client: Yotkan Ancient City in Xinjiang, China Category: Original Music / Song
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co. Category: Innovation / New Ideas in Print & Promotional
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Innovation / New Ideas in Print & Promotional
#OPTINK
Agency: McCann Paris / Neuilly-sur-Seine + McCann Germany / Frankfurt + Weber Shandwick / Berlin
Client: JUNGE HELDEN e.V. Category: Public Relations for Good
A Million Logos
Agency: Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client: Colgate Category: Public Relations for Good
BlinSeats
Agency: MullenLowe SSP3 México / Mexico City
Client: Music Vibe / Fun Ticket Category: Public Relations for Good
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid Category: Public Relations for Good
Climate Doctor's Certificate
Agency: CHEP Network / Melbourne
Client: School Strikes 4 Climate Category: Public Relations for Good
fixing the bAIs
Agency: MullenLowe MENA FZ LLC / Dubai + Current Global MENAT / Dubai + Bluamoeba DMCC / Dubai
Client: Aurora50 Category: Public Relations for Good
Giving a Voice to the unheard
Agency: Farner / Zurich
Client: Swiss National Council, Islam Alijaj Category: Public Relations for Good
Rights against the Right
Agency: Jung von Matt AG / Hamburg
Client: Laut gegen Nazis e.V. Category: Public Relations for Good
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Public Relations for Good
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Public Relations for Good
The Stage Zero Collection
Agency: McCann Canada / Toronto
Client: Love & Nudes Category: Public Relations for Good
Without Consent - A Message from Ella
Agency: adam&eveBerlin + DDB Group Germany / Berlin + Mindshare / Frankfurt + Tempomedia Filmproduktion / Berlin
Client: Deutsche Telekom Category: Public Relations for Good
Words Of Pride
Agency: DDB MUDRA GROUP / Mumbai
Client: Disney Star Category: Public Relations for Good
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Public Relations for Good
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Brand Partnerships
Snoop Goes Smokeless
Agency: The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client: Solo Stove Category: Social Post / Multi-Platform Series
The Table Read
Agency: 72andSunny / Los Angeles + National Football League + Biscuit Filmworks
Client: National Football League Category: Social Post / Multi-Platform Series
Usher and Apple Music’s Halftime Confessions
Agency: Apple Marcom
Client: Apple Category: Social Post / Multi-Platform Series
Craft Days at Skansen
Agency: Garbergs / Stockholm + Skansen / Stockholm
Client: Skansen Category: Craft / Printing & Production
Award:
2024 Health & Wellness Merit Award
Agency:
FP7 McCann Dubai + Initiative Media Middle East FZ LLC / Dubai + Marketiers / London + DejaVu / Beirut
Client:
Babyshop
Title:
Frequencies of Peace
Category:
Radio & Audio
Annual ID:
OS24_HW066M
Award:
2024 Health & Wellness Merit Award
Agency:
VML / New York + VML / Guaynabo
Client:
Asociación de Alzheimer de Puerto Rico
Title:
Jingle Therapy
Category:
Radio & Audio
Annual ID:
OS24_HW067M
Award:
2024 Health & Wellness Merit Award
Agency:
Grabarz & Partner / Hamburg + headraft / Hamburg
Client:
audibene / hear.com
Title:
"Jump ’n’ Hear – A Roblox Hearing Game."
Category:
Radio & Audio
Annual ID:
OS24_HW068M
Award:
2024 Health & Wellness Merit Award
Agency:
Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client:
Specsavers
Title:
The Misheard Version
Category:
Radio & Audio
Annual ID:
OS24_HW069M
Award:
2024 Health & Wellness Merit Award
Agency:
JOAN Creative / New York
Client:
Luna Daily
Title:
Vulva Therapy
Category:
Radio & Audio
Annual ID:
OS24_HW070M
Award:
2024 Pharma Merit Award
Agency:
Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client:
The Chrysalis Initiative
Title:
Inequality You Can't Ignore
Category:
Innovation / Execution in Pharma
Annual ID:
OS24_PH035M
Award:
2024 Health & Wellness Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client:
Apple
Title:
Another Birthday
Category:
Craft / Art Direction
Annual ID:
OS24_HW076M
Award:
2024 Health & Wellness Merit Award
Agency:
Clemenger BBDO
Client:
Department Of Transport
Title:
Hi-Vis Humanity
Category:
Craft / Art Direction
Annual ID:
OS24_HW077M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Bickerstaff.734 / Kyiv + ESCULAB / Kyiv + Electric Sheep Film / Kyiv
Client:
Medical Laboratory Esculab
Title:
TAKE A LOOK INSIDE YOURSELF
Category:
Rebranding Campaign
Annual ID:
OS24_IG033M
Award:
2024 Design Merit Award
Agency:
Design Bridge and Partners / London
Client:
Harvey Nichols
Title:
Harvey Nichols - Pleasurama
Category:
Packaging / Luxury
Annual ID:
OS24_DE099M
Award:
2024 Gaming Merit Award
Agency:
Saatchi & Saatchi Germany / Düsseldorf
Client:
OREO x PAC-MAN
Title:
#ChasePlayfulness
Category:
Mobile Gaming
Annual ID:
OS24_GA021M
Award:
2024 Branded Entertainment Merit Award
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Innovation / Use of Media in Branded Entertainment
Annual ID:
OS24_BE087M
Award:
2024 Branded Entertainment Merit Award
Agency:
Uncle Grey / Copenhagen + Wavemaker / Copenhagen + Forevr / Copenhagen
Client:
Waoo
Title:
Love Squad
Category:
Innovation / Use of Media in Branded Entertainment
Annual ID:
OS24_BE088M
Award:
2024 Branded Entertainment Merit Award
Agency:
VML Canada
Client:
Volkswagen Canada
Title:
Sans Émission
Category:
Innovation / Use of Media in Branded Entertainment
Annual ID:
OS24_BE089M
Award:
2024 Branded Entertainment Merit Award
Agency:
BMB / London + Breast Cancer Now / London
Client:
Breast Cancer Now
Title:
The Chat
Category:
Innovation / Use of Media in Branded Entertainment
Annual ID:
OS24_BE090M
Award:
2024 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + British Airways / London
Client:
British Airways
Title:
A British Original
Category:
Craft / Art Direction
Annual ID:
OS24_OH097M
Award:
2024 Out of Home Merit Award
Agency:
alma DDB / Miami
Client:
PepsiCo
Title:
Better With Pepsi - Rum
Category:
Craft / Art Direction
Annual ID:
OS24_OH098M
Award:
2024 Out of Home Merit Award
Agency:
Leo Burnett / London + Horton Stephens / London
Client:
McDonald's
Title:
Iconic Drips
Category:
Craft / Art Direction
Annual ID:
OS24_OH099M
Award:
2024 Out of Home Merit Award
Agency:
Rethink / Toronto + Association of Registered Graphic Designers
Client:
Association of Registered Graphic Designers
Title:
RGD Branding Awards
Category:
Craft / Art Direction
Annual ID:
OS24_OH100M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Apple Marcom + O Positive
Client:
Apple
Title:
Album Cover
Category:
Film & Video
Annual ID:
OS24_BS031M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Snapchat
Client:
Snapchat
Title:
Less Social Media, More Snapchat
Category:
Film & Video
Annual ID:
OS24_BS032M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
Miss You
Category:
Film & Video
Annual ID:
OS24_BS033M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client:
Apple
Title:
Mother Nature
Category:
Film & Video
Annual ID:
OS24_BS034M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client:
NextMed Health
Title:
Lifesaving Radio
Category:
Creative Effectiveness / CSR
Annual ID:
OS24_CE018M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Creative Effectiveness / CSR
Annual ID:
OS24_CE019M
Award:
2024 Creative Use of Data Merit Award
Agency:
Paradais DDB
Client:
Banco del Pacífico
Title:
The Senior Economy
Category:
B2B Communications
Annual ID:
OS24_CU025M
Award:
2024 Music & Sound Craft Merit Award
Agency:
String and Tins / London + Freckle Music + Sentric Music Ltd
Client:
Just Eat
Title:
Did Somebody Say HipOpera
Category:
Original Music / Song
Annual ID:
OS24_MS040M
Award:
2024 Music & Sound Craft Merit Award
Agency:
The Nine Shanghai / Shanghai
Client:
Yotkan Ancient City in Xinjiang, China
Title:
Magnificent
Category:
Original Music / Song
Annual ID:
OS24_MS041M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
Miss You
Category:
Original Music / Song
Annual ID:
OS24_MS042M
Award:
2024 Print & Promotional Merit Award
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / New Ideas in Print & Promotional
Annual ID:
OS24_PT079M
Award:
2024 Print & Promotional Merit Award
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Innovation / New Ideas in Print & Promotional
Annual ID:
OS24_PT080M
Award:
2024 Public Relations Merit Award
Agency:
McCann Paris / Neuilly-sur-Seine + McCann Germany / Frankfurt + Weber Shandwick / Berlin
Client:
JUNGE HELDEN e.V.
Title:
#OPTINK
Category:
Public Relations for Good
Annual ID:
OS24_PR063M
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client:
Colgate
Title:
A Million Logos
Category:
Public Relations for Good
Annual ID:
OS24_PR064M
Award:
2024 Public Relations Merit Award
Agency:
MullenLowe SSP3 México / Mexico City
Client:
Music Vibe / Fun Ticket
Title:
BlinSeats
Category:
Public Relations for Good
Annual ID:
OS24_PR065M
Award:
2024 Public Relations Merit Award
Agency:
Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Public Relations for Good
Annual ID:
OS24_PR066M
Award:
2024 Public Relations Merit Award
Agency:
CHEP Network / Melbourne
Client:
School Strikes 4 Climate
Title:
Climate Doctor's Certificate
Category:
Public Relations for Good
Annual ID:
OS24_PR067M
Award:
2024 Public Relations Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + Current Global MENAT / Dubai + Bluamoeba DMCC / Dubai
Client:
Aurora50
Title:
fixing the bAIs
Category:
Public Relations for Good
Annual ID:
OS24_PR068M
Award:
2024 Public Relations Merit Award
Agency:
Farner / Zurich
Client:
Swiss National Council, Islam Alijaj
Title:
Giving a Voice to the unheard
Category:
Public Relations for Good
Annual ID:
OS24_PR069M
Award:
2024 Public Relations Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Laut gegen Nazis e.V.
Title:
Rights against the Right
Category:
Public Relations for Good
Annual ID:
OS24_PR070M
Award:
2024 Public Relations Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Public Relations for Good
Annual ID:
OS24_PR071M
Award:
2024 Public Relations Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Public Relations for Good
Annual ID:
OS24_PR072M
Award:
2024 Public Relations Merit Award
Agency:
McCann Canada / Toronto
Client:
Love & Nudes
Title:
The Stage Zero Collection
Category:
Public Relations for Good
Annual ID:
OS24_PR073M
Award:
2024 Public Relations Merit Award
Agency:
adam&eveBerlin + DDB Group Germany / Berlin + Mindshare / Frankfurt + Tempomedia Filmproduktion / Berlin
Client:
Deutsche Telekom
Title:
Without Consent - A Message from Ella
Category:
Public Relations for Good
Annual ID:
OS24_PR074M
Award:
2024 Public Relations Merit Award
Agency:
DDB MUDRA GROUP / Mumbai
Client:
Disney Star
Title:
Words Of Pride
Category:
Public Relations for Good
Annual ID:
OS24_PR075M
Award:
2024 Public Relations Merit Award
Agency:
Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client:
Memorial Sloan Kettering Cancer Center + Working with Cancer
Title:
Working with Cancer Pledge
Category:
Public Relations for Good
Annual ID:
OS24_PR076M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Brand Partnerships
Annual ID:
OS24_IN065M
Award:
2024 Social Media Merit Award
Agency:
The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client:
Solo Stove
Title:
Snoop Goes Smokeless
Category:
Social Post / Multi-Platform Series
Annual ID:
OS24_SM052M
Award:
2024 Social Media Merit Award
Agency:
72andSunny / Los Angeles + National Football League + Biscuit Filmworks
Client:
National Football League
Title:
The Table Read
Category:
Social Post / Multi-Platform Series
Annual ID:
OS24_SM053M
Award:
2024 Social Media Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
Usher and Apple Music’s Halftime Confessions
Category:
Social Post / Multi-Platform Series
Annual ID:
OS24_SM054M
Award:
2024 Out of Home Merit Award
Agency:
Garbergs / Stockholm + Skansen / Stockholm
Client:
Skansen
Title:
Craft Days at Skansen
Category:
Craft / Printing & Production
Annual ID:
OS24_OH106M