The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Adoptable Playlist
Agency: BBDO / New York
Client: PEDIGREE Category: Innovation / Use of Media in Design
Georgina's Billboard Collection
Agency: DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client: Netflix Category: Innovation / Use of Media in Design
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Mobile Applications
Try Galaxy Fold Experience
Agency: Cheil Worldwide / Seoul + Cheil UAE / Dubai + TOV Inc / Seoul + Tribal Aotearoa / Auckland
Client: Samsung Electronics Category: Mobile Applications
Left Me For Pretzels
Agency: Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client: Snyder's of Hanover Category: Social Post / Single Platform Series
Tear Couture LookBook
Agency: McCann Health London, an IPG Health Company / London + Rankin Creative / London + Asti / London + Ber95 Agency
Client: Acid Survivors Trust International Category: Craft / Photography
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Photography
Stronger
Agency: TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client: The Riky Rick Foundation Category: Craft / Use of Technology
Taylor Swift Puzzle
Agency: Spotify In-House / New York + Union Editorial + Believe Media / New York City + Story: We Produce / Mexico City
Client: Spotify Category: Innovation / Use of Media in Brand-Side / In-House
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Integrated / Omnichannel PR Campaign
III (Three)
Agency: Grey México / Mexico City + oriental films / Mexico City
Client: Reinserta Category: Short Form Video / Single
Imperfect You
Agency: Wieden+Kennedy Tokyo / Tokyo + Nike Japan / Tokyo + Park Pictures / London + AOI Pro. / Tokyo
Client: NIKE JAPAN Category: Short Form Video / Single
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Innovation / Execution in Technology
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Innovation / Use of Media in Social Media
Hair Hair Everywhere
Agency: Leo Burnett / Toronto + The Pub Productions / Toronto + Saatchi & Saatchi / New York
Client: Procter & Gamble Category: Innovation / Use of Media in Social Media
Silo in a Tweet
Agency: Dentsu Creative New York
Client: Apple TV+ Category: Innovation / Use of Media in Social Media
Change The Ending
Agency: Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client: Alzheimer's Research UK Category: Film
Help Us Remain
Agency: Cossette / Toronto + OPC / Toronto + Pirate Sound / Toronto + Outsider Editorial / Toronto
Client: Egale Category: Film
Me, My Autism & I
Agency: Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Film
The Sweet Truth
Agency: Brand David Communications / Mumbai
Client: Colgate Palmolive India Category: Film
You Don't Know The Half Of It
Agency: Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client: The Harris Project Category: Film
The Sound Studio
Agency: Energy BBDO / Chicago + The General Insurance / Nashville + Flare / Chicago
Client: The General Insurance Category: Brand Partnerships
beautiful panic
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client: The Ad Museum Tokyo Category: Craft / Art Direction
Designed to Sell
Agency: Squarespace + MJZ + Final Cut
Client: Squarespace Category: Craft / Art Direction
IWC Ingenieur. Form und Technik.
Agency: Scholz & Friends
Client: IWC Schaffhausen Category: Craft / Art Direction
World Music Radio
Agency: Doner / Detroit + Wolfgang / Los Angeles
Client: Jon Batiste Category: Craft / Art Direction
CARL SAGAN MESSAGE
Agency: Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client: INSTITUTO RED BRASIL DO PACTO GLOBAL Category: Production Design
Day of Reckoning
Agency: BigTime Creative Shop / Riyadh
Client: Riyadh Season Category: Production Design
Everything Comes Around
Agency: Patriot Films / Cape Town + Accenture Song / Cape Town
Client: Allan Gray Category: Production Design
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Production Design
Micro Miracles
Agency: Cheil Worldwide / Seoul + BMB / London + Cylndr London / London + Nanoscribe / Eggenstein-Leopoldshafen
Client: Samsung Electronics Category: Production Design
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Production Design
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA Category: Posters / Series
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref Category: Posters / Series
CCR Collab
Agency: Centro Cultural Recoleta
Client: Centro Cultural Recoleta Category: Posters / Series
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO Category: Posters / Series
The Future is Black
Agency: FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Posters / Series
The Wait
Agency: 1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client: Heinz Category: Posters / Series
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk Category: Posters / Series
Pride Unravelled
Agency: VML Canada
Client: Egale Canada Category: Promotional / Booklets, Books & Brochures
The Family Cookvault
Agency: Sid Lee / Montreal + IGA (Sobeys) / Montréal + Circonflex / Montréal + Tonic DNA / Montréal
Client: IGA (Sobeys) Category: Promotional / Booklets, Books & Brochures
The Lost Voice
Agency: Apple Marcom
Client: Apple Category: Promotional / Booklets, Books & Brochures
Vi Human Network Testing Network
Agency: Ogilvy India / Mumbai
Client: Vodafone Idea Ltd. Category: Brand Partnerships
Without Consent - A Message from Ella
Agency: Tempomedia Filmproduktion / Hamburg + adam&eveBerlin + DDB Group Germany / Berlin + Supreme Music / Berlin
Client: Deutsche Telekom Category: Use of Technology / AI
Award:
2024 Design Merit Award
Agency:
BBDO / New York
Client:
PEDIGREE
Title:
Adoptable Playlist
Category:
Innovation / Use of Media in Design
Annual ID:
OS24_DE162M
Award:
2024 Design Merit Award
Agency:
DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client:
Netflix
Title:
Georgina's Billboard Collection
Category:
Innovation / Use of Media in Design
Annual ID:
OS24_DE163M
Award:
2024 Design Merit Award
Agency:
BBDO / New York
Client:
WhatsApp
Title:
Privacy Swap
Category:
Innovation / Use of Media in Design
Annual ID:
OS24_DE164M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Deloitte Digital + WNBA
Client:
WNBA
Title:
Equal Play
Category:
Mobile Applications
Annual ID:
OS24_IN028M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Mobile Applications
Annual ID:
OS24_IN029M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Cheil Worldwide / Seoul + Cheil UAE / Dubai + TOV Inc / Seoul + Tribal Aotearoa / Auckland
Client:
Samsung Electronics
Title:
Try Galaxy Fold Experience
Category:
Mobile Applications
Annual ID:
OS24_IN030M
Award:
2024 Social Media Merit Award
Agency:
Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client:
Snyder's of Hanover
Title:
Left Me For Pretzels
Category:
Social Post / Single Platform Series
Annual ID:
OS24_SM051M
Award:
2024 Design Merit Award
Agency:
McCann Health London, an IPG Health Company / London + Rankin Creative / London + Asti / London + Ber95 Agency
Client:
Acid Survivors Trust International
Title:
Tear Couture LookBook
Category:
Craft / Photography
Annual ID:
OS24_DE147M
Award:
2024 Design Merit Award
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Annual ID:
OS24_DE148M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client:
The Riky Rick Foundation
Title:
Stronger
Category:
Craft / Use of Technology
Annual ID:
OS24_IG052M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Spotify In-House / New York + Union Editorial + Believe Media / New York City + Story: We Produce / Mexico City
Client:
Spotify
Title:
Taylor Swift Puzzle
Category:
Innovation / Use of Media in Brand-Side / In-House
Annual ID:
OS24_BS049M
Award:
2024 Public Relations Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Integrated / Omnichannel PR Campaign
Annual ID:
OS24_PR078M
Award:
2024 Branded Entertainment Merit Award
Agency:
Grey México / Mexico City + oriental films / Mexico City
Client:
Reinserta
Title:
III (Three)
Category:
Short Form Video / Single
Annual ID:
OS24_BE033M
Award:
2024 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo + Nike Japan / Tokyo + Park Pictures / London + AOI Pro. / Tokyo
Client:
NIKE JAPAN
Title:
Imperfect You
Category:
Short Form Video / Single
Annual ID:
OS24_BE034M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Innovation / Execution in Technology
Annual ID:
OS24_CT053M
Award:
2024 Social Media Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM121M
Award:
2024 Social Media Merit Award
Agency:
Leo Burnett / Toronto + The Pub Productions / Toronto + Saatchi & Saatchi / New York
Client:
Procter & Gamble
Title:
Hair Hair Everywhere
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM122M
Award:
2024 Social Media Merit Award
Agency:
Dentsu Creative New York
Client:
Apple TV+
Title:
Silo in a Tweet
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM123M
Award:
2024 Health & Wellness Merit Award
Agency:
Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client:
Alzheimer's Research UK
Title:
Change The Ending
Category:
Film
Annual ID:
OS24_HW053M
Award:
2024 Health & Wellness Merit Award
Agency:
Cossette / Toronto + OPC / Toronto + Pirate Sound / Toronto + Outsider Editorial / Toronto
Client:
Egale
Title:
Help Us Remain
Category:
Film
Annual ID:
OS24_HW054M
Award:
2024 Health & Wellness Merit Award
Agency:
Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client:
Reckitt / Vanish x Ambitious About Autism
Title:
Me, My Autism & I
Category:
Film
Annual ID:
OS24_HW055M
Award:
2024 Health & Wellness Merit Award
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Film
Annual ID:
OS24_HW056M
Award:
2024 Health & Wellness Merit Award
Agency:
Brand David Communications / Mumbai
Client:
Colgate Palmolive India
Title:
The Sweet Truth
Category:
Film
Annual ID:
OS24_HW057M
Award:
2024 Health & Wellness Merit Award
Agency:
BCW + Brady + BURN + Lafayette Street Studio
Client:
Brady
Title:
War Stories
Category:
Film
Annual ID:
OS24_HW058M
Award:
2024 Health & Wellness Merit Award
Agency:
Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client:
The Harris Project
Title:
You Don't Know The Half Of It
Category:
Film
Annual ID:
OS24_HW059M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Energy BBDO / Chicago + The General Insurance / Nashville + Flare / Chicago
Client:
The General Insurance
Title:
The Sound Studio
Category:
Brand Partnerships
Annual ID:
OS24_RA031M
Award:
2024 Design Merit Award
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client:
The Ad Museum Tokyo
Title:
beautiful panic
Category:
Craft / Art Direction
Annual ID:
OS24_DE137M
Award:
2024 Design Merit Award
Agency:
Squarespace + MJZ + Final Cut
Client:
Squarespace
Title:
Designed to Sell
Category:
Craft / Art Direction
Annual ID:
OS24_DE138M
Award:
2024 Design Merit Award
Agency:
Scholz & Friends
Client:
IWC Schaffhausen
Title:
IWC Ingenieur. Form und Technik.
Category:
Craft / Art Direction
Annual ID:
OS24_DE139M
Award:
2024 Design Merit Award
Agency:
Doner / Detroit + Wolfgang / Los Angeles
Client:
Jon Batiste
Title:
World Music Radio
Category:
Craft / Art Direction
Annual ID:
OS24_DE140M
Award:
2024 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Wrapped Design
Category:
Craft / Art Direction
Annual ID:
OS24_DE141M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client:
INSTITUTO RED BRASIL DO PACTO GLOBAL
Title:
CARL SAGAN MESSAGE
Category:
Production Design
Annual ID:
OS24_MI096M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
BigTime Creative Shop / Riyadh
Client:
Riyadh Season
Title:
Day of Reckoning
Category:
Production Design
Annual ID:
OS24_MI097M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Patriot Films / Cape Town + Accenture Song / Cape Town
Client:
Allan Gray
Title:
Everything Comes Around
Category:
Production Design
Annual ID:
OS24_MI098M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Production Design
Annual ID:
OS24_MI099M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Cheil Worldwide / Seoul + BMB / London + Cylndr London / London + Nanoscribe / Eggenstein-Leopoldshafen
Client:
Samsung Electronics
Title:
Micro Miracles
Category:
Production Design
Annual ID:
OS24_MI100M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks + Apple Marcom
Client:
Apple
Title:
On With The Show
Category:
Production Design
Annual ID:
OS24_MI101M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Production Design
Annual ID:
OS24_MI102M
Award:
2024 Print & Promotional Merit Award
Agency:
VML India + Illusion CGI Studio / Bangkok
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Posters / Series
Annual ID:
OS24_PT043M
Award:
2024 Print & Promotional Merit Award
Agency:
alma DDB / Miami + Change the Ref + Not Normal Films
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Posters / Series
Annual ID:
OS24_PT044M
Award:
2024 Print & Promotional Merit Award
Agency:
Centro Cultural Recoleta
Client:
Centro Cultural Recoleta
Title:
CCR Collab
Category:
Posters / Series
Annual ID:
OS24_PT045M
Award:
2024 Print & Promotional Merit Award
Agency:
DAVID / Buenos Aires + AB Inbev
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Posters / Series
Annual ID:
OS24_PT046M
Award:
2024 Print & Promotional Merit Award
Agency:
FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo
Client:
Raça Magazine
Title:
The Future is Black
Category:
Posters / Series
Annual ID:
OS24_PT047M
Award:
2024 Print & Promotional Merit Award
Agency:
1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client:
Heinz
Title:
The Wait
Category:
Posters / Series
Annual ID:
OS24_PT048M
Award:
2024 Print & Promotional Merit Award
Agency:
MRM Chile / Santiago + NotCo / Santiago
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Posters / Series
Annual ID:
OS24_PT049M
Award:
2024 Design Merit Award
Agency:
VML Canada
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS24_DE084M
Award:
2024 Design Merit Award
Agency:
Sid Lee / Montreal + IGA (Sobeys) / Montréal + Circonflex / Montréal + Tonic DNA / Montréal
Client:
IGA (Sobeys)
Title:
The Family Cookvault
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS24_DE085M
Award:
2024 Design Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
The Lost Voice
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS24_DE086M
Award:
2024 Direct Marketing Merit Award
Agency:
Ogilvy India / Mumbai
Client:
Vodafone Idea Ltd.
Title:
Vi Human Network Testing Network
Category:
Brand Partnerships
Annual ID:
OS24_DM117M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Tempomedia Filmproduktion / Hamburg + adam&eveBerlin + DDB Group Germany / Berlin + Supreme Music / Berlin
Client:
Deutsche Telekom
Title:
Without Consent - A Message from Ella
Category:
Use of Technology / AI
Annual ID:
OS24_MI119M
