The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Digital & Online / Gaming
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Digital & Online / Gaming
e-Police Station
Agency: AlmapBBDO / Sao Paulo + Monster Films / São Paulo + Cabaret / Sao Paulo + Brand Gaming / Porto Alegre
Client: Wonder Women Tech Category: Digital & Online / Gaming
Family-Proof Your Family: Coffin
Agency: ALTO NY / New York + MJZ / New York
Client: Life 360 | Tile Category: TV, VOD, & Online / 31-60 Seconds - Single
Ban Reclining
Agency: Colle McVoy / Minneapolis + La-Z-Boy Incorporated / Monroe MI + Exponent / Minneapolis + Good Behavior / Los Angeles
Client: La-Z-Boy Incorporated Category: Integrated / Omnichannel PR Campaign
Choose Uber
Agency: BETC / Paris + Soldats / Paris
Client: Heetch Category: Integrated / Omnichannel PR Campaign
Bubbles
Agency: Saatchi & Saatchi Germany / Düsseldorf + MUW Saatchi & Saatchi / Bratislava
Client: Deutsche Telekom Category: Music Adaptation / Song
Silent Night
Agency: Jung von Matt DONAU / Vienna + Arts & Sciences / London
Client: ERSTE Group Bank AG Category: Music Adaptation / Song
Ed-Ible Autographs
Agency: DAVID / Madrid + Kraft Heinz / London + Uncovered / London + Wonderland Comms / London
Client: Kraft Heinz Category: Experiential / In-Person Events
The Visa Loophole
Agency: Ogilvy / Singapore
Client: Shea Moisture Category: Experiential / In-Person Events
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client: Nike Category: Experiential / In-Person Events
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Events & Experiential
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Events & Experiential
After Dinner Dinner
Agency: FP7 McCann Dubai / Dubai + UM Dubai / Dubai
Client: McDonalds Category: Events & Experiential
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Events & Experiential
Not Just Stockholm Film Festival
Agency: Rocket—Science / Geelmuyden Keise / Stockholm + Geelmuyden Kiese / Stockholm + BleckOut / Stockholm + Gangsters / Stockholm
Client: Stockholm International Film Festival Category: Events & Experiential
The Touch Annual Report
Agency: Cheil Hong Kong
Client: Orbis Hong Kong Category: Corporate Communications
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Craft / Writing
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company Category: Content at the Speed of Culture
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America Category: Content at the Speed of Culture
Heinz Mustard X Mustard
Agency: The Kitchen North America + Cashmere
Client: Kraft Heinz Mustard Category: Content at the Speed of Culture
Install Our Logo
Agency: Leo Mexico / Mexico City + GATO / Mexico City
Client: ADT Security Category: Content at the Speed of Culture
The FeMail Signature
Agency: Verizon / New York + Creative X Entertainment / Aventura + 6 Degrees / Ardsley
Client: Verizon Category: Internal Communications
The Haunted Marketplace
Agency: Mojo Supermarket / New York + Creative X, Meta
Client: Meta / Facebook Category: Commerce
Back to Discount
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Aldi France Category: Commerce
Moutai Latte
Agency: Ogilvy / Taipei
Client: luckin coffee Category: Creative Effectiveness / Beverages - Non-Alcoholic Drinks
Believe In Chicken
Agency: Mother / London + KFC / London
Client: KFC Category: TV, VOD, & Online / Over 90 Seconds - Single
Brian Cox Goes to College
Agency: Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client: Uber One Category: TV, VOD, & Online / Over 90 Seconds - Single
Let There Be Cake
Agency: Bananas / Johannesburg
Client: KFC (YUM BRANDS) Category: TV, VOD, & Online / Over 90 Seconds - Single
Hotel La Argentina
Agency: Mercado McCann / Buenos Aires + TyC Sports / Buenos Aires + Virgen Films / Buenos Aires
Client: Tyc Sports Category: TV, VOD, & Online / Over 90 Seconds - Single
I hope this email finds you well
Agency: Publicis One Touch
Client: Beiersdorf Category: TV, VOD, & Online / Over 90 Seconds - Single
Everything or Nothing
Agency: BigTime Creative Shop / Riyadh
Client: General Entertainment Authority Category: TV, VOD, & Online / Over 90 Seconds - Single
You're Not Ready
Agency: Wieden+Kennedy / Portland + Netflix / Los Angeles + ICONOCLAST + Final Cut / Los Angeles
Client: Netflix Category: TV, VOD, & Online / Over 90 Seconds - Single
LEGACY
Agency: Publicis Conseil / Paris
Client: STOP VEO Category: TV, VOD, & Online / Over 90 Seconds - Single
PARALYMPICS
Agency: Publicis Conseil / Paris
Client: ORANGE Category: TV, VOD, & Online / Over 90 Seconds - Single
Hey Jude
Agency: Johannes Leonardo / New York + Barking Owl / New York + Blacksmith / New York + Spindle / London
Client: adidas Category: TV, VOD, & Online / Over 90 Seconds - Single
Fight for Thais' Gut
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie Category: TV, VOD, & Online / Over 90 Seconds - Single
THE LAST TRIP LA UNION NEWSPAPER
Agency: Grey México / Mexico City + Oriental Films Mexico / Mexico City
Client: ARTICULO 19 Category: TV, VOD, & Online / Over 90 Seconds - Single
A Life in Sound
Agency: Uncommon Creative Studio / London + SiriusXM / New York
Client: SiriusXM Category: TV, VOD, & Online / Over 90 Seconds - Single
Youth Honours Board
Agency: Joe Public + Darling Films / Johannesburg + Sterling Sound / Johannesburg + Post Modern / Johannesburg
Client: Nedbank Category: TV, VOD, & Online / Over 90 Seconds - Single
Missed Calls
Agency: NORD DDB / Stockholm + New Land / Stockholm + Digital Fans / Stockholm + DDB House Agency / Stockholm
Client: Telenor Category: TV, VOD, & Online / Over 90 Seconds - Single
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
Odyssey
Agency: Agencia Montalvo / CDMX + Central Films / CDMX
Client: Memory and Tolerance Museum Category: TV, VOD, & Online / Over 90 Seconds - Single
Tormenta
Agency: AlmapBBDO / Sao Paulo + MyMama Entertainment / Sao Paulo + Satelite Audio / Sao Paulo + NASH / Sao Paulo
Client: O Boticário Category: TV, VOD, & Online / Over 90 Seconds - Single
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: TV, VOD, & Online / Over 90 Seconds - Single
My Friend, Max Hate
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Direct Marketing Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Digital & Online / Gaming
Annual ID:
OS25_DM066M
Award:
2025 Direct Marketing Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Digital & Online / Gaming
Annual ID:
OS25_DM067M
Award:
2025 Direct Marketing Merit Award
Agency:
AlmapBBDO / Sao Paulo + Monster Films / São Paulo + Cabaret / Sao Paulo + Brand Gaming / Porto Alegre
Client:
Wonder Women Tech
Title:
e-Police Station
Category:
Digital & Online / Gaming
Annual ID:
OS25_DM068M
Award:
2025 Film & Video Merit Award
Agency:
ALTO NY / New York + MJZ / New York
Client:
Life 360 | Tile
Title:
Family-Proof Your Family: Coffin
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS25_FI060M
Award:
2025 Public Relations Merit Award
Agency:
Colle McVoy / Minneapolis + La-Z-Boy Incorporated / Monroe MI + Exponent / Minneapolis + Good Behavior / Los Angeles
Client:
La-Z-Boy Incorporated
Title:
Ban Reclining
Category:
Integrated / Omnichannel PR Campaign
Annual ID:
OS25_PR064M
Award:
2025 Public Relations Merit Award
Agency:
BETC / Paris + Soldats / Paris
Client:
Heetch
Title:
Choose Uber
Category:
Integrated / Omnichannel PR Campaign
Annual ID:
OS25_PR065M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Saatchi & Saatchi Germany / Düsseldorf + MUW Saatchi & Saatchi / Bratislava
Client:
Deutsche Telekom
Title:
Bubbles
Category:
Music Adaptation / Song
Annual ID:
OS25_MS036M
Award:
2025 Music & Sound Craft Merit Award
Agency:
MullenLowe U.S.
Client:
Knorr
Title:
Fast Food Remix
Category:
Music Adaptation / Song
Annual ID:
OS25_MS037M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Jung von Matt DONAU / Vienna + Arts & Sciences / London
Client:
ERSTE Group Bank AG
Title:
Silent Night
Category:
Music Adaptation / Song
Annual ID:
OS25_MS038M
Award:
2025 Direct Marketing Merit Award
Agency:
DAVID / Madrid + Kraft Heinz / London + Uncovered / London + Wonderland Comms / London
Client:
Kraft Heinz
Title:
Ed-Ible Autographs
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM056M
Award:
2025 Direct Marketing Merit Award
Agency:
Ogilvy / Singapore
Client:
Shea Moisture
Title:
The Visa Loophole
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM057M
Award:
2025 Direct Marketing Merit Award
Agency:
Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM058M
Award:
2025 Public Relations Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Events & Experiential
Annual ID:
OS25_PR030M
Award:
2025 Public Relations Merit Award
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
Events & Experiential
Annual ID:
OS25_PR031M
Award:
2025 Public Relations Merit Award
Agency:
FP7 McCann Dubai / Dubai + UM Dubai / Dubai
Client:
McDonalds
Title:
After Dinner Dinner
Category:
Events & Experiential
Annual ID:
OS25_PR032M
Award:
2025 Public Relations Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Events & Experiential
Annual ID:
OS25_PR033M
Award:
2025 Public Relations Merit Award
Agency:
Rocket—Science / Geelmuyden Keise / Stockholm + Geelmuyden Kiese / Stockholm + BleckOut / Stockholm + Gangsters / Stockholm
Client:
Stockholm International Film Festival
Title:
Not Just Stockholm Film Festival
Category:
Events & Experiential
Annual ID:
OS25_PR034M
Award:
2025 Design Merit Award
Agency:
Cheil Hong Kong
Client:
Orbis Hong Kong
Title:
The Touch Annual Report
Category:
Corporate Communications
Annual ID:
OS25_DE057M
Award:
2025 Pharma Merit Award
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Craft / Writing
Annual ID:
OS25_PH018M
Award:
2025 Cultural Driver Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Content at the Speed of Culture
Annual ID:
OS25_CD023M
Award:
2025 Cultural Driver Merit Award
Agency:
BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client:
Samsung Electronics America
Title:
UnCrush
Category:
Content at the Speed of Culture
Annual ID:
OS25_CD024M
Award:
2025 Cultural Driver Merit Award
Agency:
The Kitchen North America + Cashmere
Client:
Kraft Heinz Mustard
Title:
Heinz Mustard X Mustard
Category:
Content at the Speed of Culture
Annual ID:
OS25_CD025M
Award:
2025 Cultural Driver Merit Award
Agency:
Leo Mexico / Mexico City + GATO / Mexico City
Client:
ADT Security
Title:
Install Our Logo
Category:
Content at the Speed of Culture
Annual ID:
OS25_CD026M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Verizon / New York + Creative X Entertainment / Aventura + 6 Degrees / Ardsley
Client:
Verizon
Title:
The FeMail Signature
Category:
Internal Communications
Annual ID:
OS25_BS039M
Award:
2025 Social Media Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
U up?
Category:
Commerce
Annual ID:
OS25_SM074M
Award:
2025 Social Media Merit Award
Agency:
Mojo Supermarket / New York + Creative X, Meta
Client:
Meta / Facebook
Title:
The Haunted Marketplace
Category:
Commerce
Annual ID:
OS25_SM075M
Award:
2025 Social Media Merit Award
Agency:
VML / Dubai
Client:
HungerStation
Title:
The Social Feed
Category:
Commerce
Annual ID:
OS25_SM076M
Award:
2025 Social Media Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Aldi France
Title:
Back to Discount
Category:
Commerce
Annual ID:
OS25_SM077M
Award:
2025 Creative Effectiveness Merit Award
Agency:
Ogilvy / Taipei
Client:
luckin coffee
Title:
Moutai Latte
Category:
Creative Effectiveness / Beverages - Non-Alcoholic Drinks
Annual ID:
OS25_CE021M
Award:
2025 Direct Marketing Merit Award
Agency:
Leo / Chicago
Client:
KFC
Title:
Fiiiiinger Lickin’ Good
Category:
Social Media Post / Series
Annual ID:
OS25_DM069M
Award:
2025 Film & Video Merit Award
Agency:
Mother / London + KFC / London
Client:
KFC
Title:
Believe In Chicken
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI067M
Award:
2025 Film & Video Merit Award
Agency:
Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client:
Uber One
Title:
Brian Cox Goes to College
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI068M
Award:
2025 Film & Video Merit Award
Agency:
Bananas / Johannesburg
Client:
KFC (YUM BRANDS)
Title:
Let There Be Cake
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI069M
Award:
2025 Film & Video Merit Award
Agency:
Mercado McCann / Buenos Aires + TyC Sports / Buenos Aires + Virgen Films / Buenos Aires
Client:
Tyc Sports
Title:
Hotel La Argentina
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI070M
Award:
2025 Film & Video Merit Award
Agency:
Publicis One Touch
Client:
Beiersdorf
Title:
I hope this email finds you well
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI071M
Award:
2025 Film & Video Merit Award
Agency:
BigTime Creative Shop / Riyadh
Client:
General Entertainment Authority
Title:
Everything or Nothing
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI072M
Award:
2025 Film & Video Merit Award
Agency:
Wieden+Kennedy / Portland + Netflix / Los Angeles + ICONOCLAST + Final Cut / Los Angeles
Client:
Netflix
Title:
You're Not Ready
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI073M
Award:
2025 Film & Video Merit Award
Agency:
Publicis Conseil / Paris
Client:
STOP VEO
Title:
LEGACY
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI074M
Award:
2025 Film & Video Merit Award
Agency:
Publicis Conseil / Paris
Client:
ORANGE
Title:
PARALYMPICS
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI075M
Award:
2025 Film & Video Merit Award
Agency:
Johannes Leonardo / New York + Barking Owl / New York + Blacksmith / New York + Spindle / London
Client:
adidas
Title:
Hey Jude
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI076M
Award:
2025 Film & Video Merit Award
Agency:
Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client:
Dutchie
Title:
Fight for Thais' Gut
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI077M
Award:
2025 Film & Video Merit Award
Agency:
Grey México / Mexico City + Oriental Films Mexico / Mexico City
Client:
ARTICULO 19
Title:
THE LAST TRIP LA UNION NEWSPAPER
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI078M
Award:
2025 Film & Video Merit Award
Agency:
Uncommon Creative Studio / London + SiriusXM / New York
Client:
SiriusXM
Title:
A Life in Sound
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI079M
Award:
2025 Film & Video Merit Award
Agency:
Joe Public + Darling Films / Johannesburg + Sterling Sound / Johannesburg + Post Modern / Johannesburg
Client:
Nedbank
Title:
Youth Honours Board
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI080M
Award:
2025 Film & Video Merit Award
Agency:
NORD DDB / Stockholm + New Land / Stockholm + Digital Fans / Stockholm + DDB House Agency / Stockholm
Client:
Telenor
Title:
Missed Calls
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI081M
Award:
2025 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client:
Apple
Title:
No Sweat
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI082M
Award:
2025 Film & Video Merit Award
Agency:
Agencia Montalvo / CDMX + Central Films / CDMX
Client:
Memory and Tolerance Museum
Title:
Odyssey
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI083M
Award:
2025 Film & Video Merit Award
Agency:
AlmapBBDO / Sao Paulo + MyMama Entertainment / Sao Paulo + Satelite Audio / Sao Paulo + NASH / Sao Paulo
Client:
O Boticário
Title:
Tormenta
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI084M
Award:
2025 Film & Video Merit Award
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI085M
Award:
2025 Film & Video Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI086M