ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Typography

Yingland — an ongoing logo lettering project

Agency Ying

Client Yinglish

Category

Personal / Unpublished Lettering / Passion Project

Annual ID

ADC101_TYP031M

About the Work

A new logo seemed necessary when the one I drew 10 years ago, without any lettering knowledge, slowly became irrelevant as my passion shifted from illustration to lettering. It became obvious that "ONE" logo does not make sense, and hand-drawing as many logos as possible is the best way to describe myself as a letterer — whose strength lays in creating endless styles.
The mission to draw a gazillion yinglish logos began and eventually led to Yingland's declaration of independence on May 14th, 2021. Yingland.org is now the home of 50 unique Yinglish and the population continues to grow.

2022 Awards

Total Points: 3

Merit Honor

Credits

Freelancer

Ying Chang

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