ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Print / Series
Annual ID
ADC102_ILT011S
About the Work
Brand-building in a world upended by climate change, war, economic uncertainty, and a global pandemic can feel like a long walk along a lonely road. Our creative work visually expresses the trials and rewards of this journey, as well as the idea that they are experienced by all brands in their own way. We used hand-drawn illustrations and frame-by-frame animation to convey a sense of the day-to-day effort involved in brand building, and sought to inspire brands with hope and determination by reminding them that their seemingly solitary journey is in fact shared by all brands in this era.
2023 Awards
Total Points: 21
Silver Cube
Credits
Agency
Dentsu Inc. / Tokyo
Production Company
Plug Ltd. / Tokyo
FIELD MANAGEMENT EXPAND Inc. / Tokyo
Art Director
Kimiko Sekido
Copywriter
Haruko Tsutsui
Mariko Fukuoka
Creative Director
Haruko Tsutsui
Designer
Manabu Kimura
Yiwen Kao
Editor
Yuta Harasawa
Executive Creative Director
Yoshihiro Yagi
Photographer
Ryo Funamoto
Producer
Yuta Harasawa
Artist
Hirotoshi Iwasaki
Film director
Takeshi Izumida
Music
Erik Reiff
Kenny Dallas
Offline Editor
Kyohei Kaneko
Photo Producer
Kumiko Morita
Production Manager
Kanae Harada
Sound Effect
Masato Nakamura
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