TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2023 TDC Awards - Type Design


Agency Wiener Schriften / Vienna

Client Wiener Bildungsserver


Single Style Typeface

Annual ID



Prima was conceived for learning to read and to write. It was commissioned by the Wiener Bildungs­server, an association of the city of Vienna that provides didactic material to schools and teachers. In Prima, unconnected and cursive letterforms are closely related so that learners already know strokes and proportions when they advance from one style to the other. A central principle of Prima is to allow for variation. It offers multiple proven solutions, rather than a single prescriptive design, to guide pupils in the development of their own hand. Likewise, in the cursive style not all connections are compulsory, for nobody who writes swiftly joins every letter. Prima offers exemplary connections as a model, yet the choice whether to use them or not remains with the writer. Prima supports 205 languages, covering most languages written in the Latin script.

2023 Awards

Total Points: 20

TDC Winner


Type Foundry

Wiener Schriften / Vienna

Type Designer

Titus Nemeth


Martin Tiefenthaler


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