The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Most Awarded Work Rankings

 


Client

Title

Category

Award

Points

Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations Points: 150.0
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding Points: 150.0
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Integrated Branding / Public Service Campaign Points: 100.0
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Non-Broadcast / Online Points: 100.0
Recipeace Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good Points: 100.0
KIKUCHI NARUYOSHI : JAZZ Agency: HAKUHODO / Tokyo Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series Points: 100.0
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated Points: 100.0
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 100.0
THE EPIC SPLIT Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online Films & Video / Short Form - Single Points: 100.0
New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single Points: 100.0
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online / Short-Form Points: 100.0
Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form Points: 100.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding Points: 100.0
The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla Points: 100.0
The Scent of Success Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Penta Pencil Points: 100.0
GEICO. Five years and 15 minutes of award winning work. Agency: The Martin Agency / Richmond Client: GEICO Category: Penta Pencil Points: 100.0
TBWAMedia Arts Lab + Apple Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Penta Pencil Points: 100.0
Global Nike Agency: Wieden+Kennedy / Portland + Wieden+Kennedy / Global Client: Nike Category: Penta Pencil Points: 100.0
Utah, San Antonio, LA Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign Points: 75.0
Cog Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single Points: 75.0
Grrr Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single Points: 75.0
The Hire - Powder Keg, Star, The Follow Agency: Fallon / Minneapolis Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single Points: 75.0
MINI Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign / Integrated Branding Points: 75.0
Noitulove Agency: AMV BBDO / London Client: Guinness Category: Consumer Television / Over :30 - Single - max. :90 Points: 75.0
Tate Tracks Agency: Fallon / London Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign Points: 75.0
Believe Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign Points: 75.0
The Best Job in the World Agency: CumminsNitro Brisbane / South Brisbane Client: Tourism Queensland Category: Integrated Branding / Integrated Branding Campaign Points: 75.0
The Man Who Walked Around The World Agency: BBH / london Client: Diageo - Johnnie Walker Category: Branded Content / Single Points: 75.0
Write the Future Agency: Nike Comms Team Client: Nike Category: Integrated Branding / Integrated Branding Campaign Points: 75.0
Little Marina Agency: Mother New York / NY Client: Target Category: Experiential Advertising / Installations Points: 75.0
The Kinetic Sculpture for the BMW Museum, Munich Agency: ART+COM / Berlin Client: BMW Group Category: Environmental Design / Single Points: 75.0
SOUR 'Hibi no Neiro' (Tone of Everyday) Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single Points: 75.0
Dear Bill Agency: Go Welsh / Lancaster Client: Society of Design Category: Typography in Design / Single Points: 75.0
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single Points: 75.0
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series Points: 75.0
Nameless Paints Agency: Dentsu Inc. / Tokyo Client: Kokuyo Category: Innovation - Package Design / Package Design Points: 75.0
The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo Points: 75.0
The Lioness Crest Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam Client: Nike Category: Branding / Rebranding Points: 75.0
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design Points: 75.0
NEC ecotonoha project Agency: NEC Media Products / Ota-ku Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites Points: 75.0
Whassup? site Agency: Tribal DDB / NY Client: Anheuser Busch Category: Integrated Branding Campaign Points: 75.0
The Hire: BMW Films Web Site Agency: Fallon Minneapolis / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign Points: 75.0
BMW Films: The Hire Agency: Fallon / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign Points: 75.0
Subservient Chicken Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign Points: 75.0
Counterfeit Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign Points: 75.0
Nike+ Agency: R/GA / New York Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development Points: 75.0
UNIQLOCK Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only Points: 75.0
eco:Drive Agency: AKQA / London Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign Points: 75.0
Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single Points: 75.0
Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign Points: 75.0

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

2018 Direct Marketing Gold Pencil

150.0

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaigns / Integrated Branding

2019 Integrated Gold Pencil

150.0

Metro Trains

Dumb Ways To Die

Integrated Branding / Public Service Campaign

2013 Advertising Gold Pencil

100.0

Volvo Trucks

The Epic Split

Non-Broadcast / Online

2014 Advertising Gold Pencil

100.0

Peace One Day

Recipeace

Design Does / Design for the Greater Good

2013 Design Gold Pencil

100.0

Bureau KIKUCHI

KIKUCHI NARUYOSHI : JAZZ

Craft / Printing and Paper Craft - Single or Series

2014 Design Gold Pencil

100.0

Not Impossible Labs

Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan

Design for the Greater Good / For-Profit Initiated

2014 Design Gold Pencil

100.0

Nike

Nike+ FuelBand

Integrated Branding / Integrated Branding Campaign - 360

2013 Interactive Gold Pencil

100.0

Volvo Trucks

THE EPIC SPLIT

Online Films & Video / Short Form - Single

2014 Interactive Gold Pencil

100.0

Village Voice Newspaper

New York Writes Itself

User Generated Content / Single

2013 Branded Entertainment Gold Pencil

100.0

Volvo Trucks

The Epic Split

Online / Short-Form

2014 Branded Entertainment Gold Pencil

100.0

Healthcare.gov

Between Two Ferns with Zach Galfianakis: President Barack Obama

Online / Long Form

2015 Branded Entertainment Gold Pencil

100.0

REI

#OptOutside

Consumer - Integrated Branding / Integrated Branding

2016 Cross-Platform Gold Pencil

100.0

Amnesty International

The Refugee Nation

Experiential / Guerilla

2017 Cross-Platform Gold Pencil

100.0

Old Spice

The Scent of Success

Penta Pencil

2016 Penta Pencil Penta

100.0

GEICO

GEICO. Five years and 15 minutes of award winning work.

Penta Pencil

2016 Penta Pencil Penta

100.0

Apple

TBWAMedia Arts Lab + Apple

Penta Pencil

2017 Penta Pencil Penta

100.0

Nike

Global Nike

Penta Pencil

2017 Penta Pencil Penta

100.0

Fox Sports

Utah, San Antonio, LA

Consumer Television / Consumer Television :30/:25 Campaign

2001 Advertising Gold Pencil

75.0

Honda

Cog

Consumer Television / Consumer Television Over :30 Single

2004 Advertising Gold Pencil

75.0

Honda

Grrr

Consumer Television / Consumer Television Over :30 Single

2005 Advertising Gold Pencil

75.0

BMW North America

The Hire - Powder Keg, Star, The Follow

Exceptional Innovation in Marketing / Innovative Marketing: Single

2002 Advertising Gold Pencil

75.0

MINI

MINI Integrated

Integrated Branding Campaign / Integrated Branding

2003 Advertising Gold Pencil

75.0

Guinness

Noitulove

Consumer Television / Over :30 - Single - max. :90

2006 Advertising Gold Pencil

75.0

Tate Modern

Tate Tracks

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign

2007 Advertising Gold Pencil

75.0

Microsoft XBOX Halo 3

Believe

Integrated Branding / Integrated Branding Campaign

2008 Advertising Gold Pencil

75.0

Tourism Queensland

The Best Job in the World

Integrated Branding / Integrated Branding Campaign

2009 Advertising Gold Pencil

75.0

Diageo - Johnnie Walker

The Man Who Walked Around The World

Branded Content / Single

2010 Advertising Gold Pencil

75.0

Nike

Write the Future

Integrated Branding / Integrated Branding Campaign

2011 Advertising Gold Pencil

75.0

Target

Little Marina

Experiential Advertising / Installations

2012 Advertising Gold Pencil

75.0

BMW Group

The Kinetic Sculpture for the BMW Museum, Munich

Environmental Design / Single

2009 Design Gold Pencil

75.0

Zealot Co.,Ltd / Neutral Nine Records

SOUR 'Hibi no Neiro' (Tone of Everyday)

Broadcast Design / Single

2010 Design Gold Pencil

75.0

Society of Design

Dear Bill

Typography in Design / Single

2011 Design Gold Pencil

75.0

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Craft / Printing and Paper Craft - Single

2012 Design Gold Pencil

75.0

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Series

2015 Design Gold Pencil

75.0

Kokuyo

Nameless Paints

Innovation - Package Design / Package Design

2016 Design Gold Pencil

75.0

Amnesty International

The Refugee Nation

Branding / Logo

2017 Design Gold Pencil

75.0

Nike

The Lioness Crest

Branding / Rebranding

2018 Design Gold Pencil

75.0

The New York Public Library

Insta Novels

Digital Design

2019 Design Gold Pencil

75.0

NEC Corporation

NEC ecotonoha project

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

2004 Interactive Gold Pencil

75.0

Anheuser Busch

Whassup? site

Integrated Branding Campaign

2001 Interactive Gold Pencil

75.0

BMW of North America

The Hire: BMW Films Web Site

Integrated Branding Campaign

2002 Interactive Gold Pencil

75.0

BMW of North America

BMW Films: The Hire

Integrated Branding Campaign

2003 Interactive Gold Pencil

75.0

Burger King

Subservient Chicken

Integrated Branding Campaign

2005 Interactive Gold Pencil

75.0

MINI

Counterfeit Integrated

Integrated Branding / Integrated Branding Campaign

2006 Interactive Gold Pencil

75.0

Nike

Nike+

New Media Innovation & Development / New Media Innovation and Development

2007 Interactive Gold Pencil

75.0

UNIQLO CO., LTD.

UNIQLOCK

Integrated Branding Campaign / Interactive Only

2008 Interactive Gold Pencil

75.0

Fiat

eco:Drive

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

2009 Interactive Gold Pencil

75.0

Nike Livestrong Foundation

Chalkbot

Interactive Advertising / Environmental / Experiential - Single

2010 Interactive Gold Pencil

75.0

Old Spice

Old Spice Response Campaign

Interactive Advertising / Other Interactive Media - Campaign

2011 Interactive Gold Pencil

75.0

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