The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Five Year Plan
Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles
Client: Old Spice
Category: Television / Short Form - Single
Points: 25.0
Time Is Precious
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Nike
Category: Television / Short Form - Campaign
Points: 25.0
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour
Category: Television / Long Form - Single
Points: 25.0
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour
Category: Television / Long Form - Single
Points: 25.0
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google
Category: Television / Long Form - Single
Points: 25.0
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival
Category: Cinema Advertising
Points: 25.0
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour
Category: Online Films & Video / Short Form - Single
Points: 25.0
MANBOOBS4BOOBS
Agency: DAVID / Buenos Aires
Client: MACMA
Category: Online Films & Video / Short Form - Single
Points: 25.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life
Category: Online Films & Video / Short Form - Single
Points: 25.0
Crushed
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO
Category: Online Films & Video / Short Form - Campaign
Points: 25.0
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt
Category: Innovation in Film / Online
Points: 25.0
Crushed
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO
Category: Innovation in Film / Online
Points: 25.0
We're The Superhumans
Agency: 4Creative / London + Blink / London
Client: Channel 4 / Rio Paralympics
Category: Television / Long Form - Single
Points: 25.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise
Category: Online Films & Video / Short Form - Single
Points: 25.0
Client:
Old Spice
Title:
Five Year Plan
Category:
Television / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Time Is Precious
Category:
Television / Short Form - Campaign
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Michael Phelps
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Google
Title:
Year In Search 2016
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Cinema Advertising
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Michael Phelps
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
MACMA
Title:
MANBOOBS4BOOBS
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Crushed
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Morton Salt
Title:
The One Moment
Category:
Innovation in Film / Online
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Crushed
Category:
Innovation in Film / Online
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
MACMA
Title:
MANBOOBS4BOOBS
Category:
Under 100K Budget
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0