The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Awkward Family Viewing
Agency: SS+K / New York
Client: HBO Go
Category: Online Films & Video / Short Form - Series / Episodes
Points: 50.0
Dadsong
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / 60 Second - Single
Points: 25.0
Brady Bunch
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers
Category: Consumer Television / :30 / :25 - Single
Points: 25.0
Old Table
Agency: dummy. / Venice + Translation / New York
Client: Value City Furniture
Category: Consumer Television / :30 / :25 - Single
Points: 25.0
Robot Campaign
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30 / :25 - Campaign
Points: 25.0
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites
Category: Consumer Television / :20 & Under - Campaign
Points: 25.0
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India
Category: Consumer Television / Under $80K Budget - Single
Points: 25.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Cinema Advertising / Long Form - Over :90 - Single
Points: 25.0
Awkward Family Viewing - Happily Married
Agency: SS+K / New York
Client: HBO Go
Category: Online Films & Video / Short Form - Single
Points: 25.0
Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York
Client: HBO Go
Category: Online Films & Video / Short Form - Single
Points: 25.0
Awkward Family Viewing - Your Choice
Agency: SS+K / New York
Client: HBO Go
Category: Online Films & Video / Short Form - Single
Points: 25.0
Unskippable
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Online Films & Video / Short Form - Series / Episodes
Points: 25.0
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust
Category: Online Films & Video / Public Service / Non-Profit
Points: 25.0
Enhance Your Lighting
Agency: BBDO / New York
Client: GE
Category: Consumer Television / Over 60 Second - Single
Points: 25.0
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Consumer Television / Over 60 Second - Single
Points: 25.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Online Films & Video / User Generated Content
Points: 25.0
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Video Craft / Direction
Points: 25.0
Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York
Client: HBO Go
Category: Video Craft / Scriptwriting
Points: 25.0
Awkward Family Viewing - Faithful
Agency: SS+K / New York
Client: HBO Go
Category: Video Craft / Scriptwriting
Points: 25.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Innovation in Video / Single
Points: 25.0
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust
Category: Public Service - Video / Non-Broadcast
Points: 25.0
Awkward Family Viewing
Agency: SS+K / New York
Client: HBO Go
Category: Online Films & Video / Short Form - Series / Episodes
Points: 25.0
The Talk
Agency: Saatchi & Saatchi / New York
Client: The Brotherhood Sister Sol
Category: Public Service - Video / Television - Single
Points: 15.0
Cave
Agency: Ogilvy Group Thailand / Bangkok
Client: Crocodile / Cera C-Cure Co., Ltd.
Category: Consumer Television / 60 Second - Single
Points: 15.0
Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct
Category: Consumer Television / 60 Second - Single
Points: 15.0
Pepsi Agreement
Agency: Fallon / Minneapolis
Client: Arby's
Category: Consumer Television / :30 / :25 - Single
Points: 15.0
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / Commercials of Varying Length - Campaign
Points: 15.0
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites
Category: Consumer Television / Under $80K Budget - Campaign
Points: 15.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Online Films & Video / Event or Live Webcast - Single
Points: 15.0
Montys Christmas
Agency: adamandeveDDB / London
Client: John Lewis Partnership
Category: Online Films & Video / Short Form - Single
Points: 15.0
Awkward Family Viewing - Faithful
Agency: SS+K / New York
Client: HBO Go
Category: Online Films & Video / Short Form - Single
Points: 15.0
Awkward Family Viewing - Whats He In
Agency: SS+K / New York
Client: HBO Go
Category: Online Films & Video / Short Form - Single
Points: 15.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always
Category: Online Films & Video / Short Form - Single
Points: 15.0
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale
Category: Online Films & Video / Short Form - Series / Episodes
Points: 15.0
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey
Client: Pepsi MAX
Category: Online Films & Video / Long Form - Single
Points: 15.0
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America
Category: Online Films & Video / Long Form - Single
Points: 15.0
The Toronto Mayor Show - Enough To Eat
Agency: Rethink / Toronto
Client: No Ford Nation
Category: Online Films & Video / Public Service / Non-Profit
Points: 15.0
Momhead
Agency: Ethel Avenue / Los Angeles
Client: Johanna Stein
Category: Online Films & Video / Self-Promotion - Single
Points: 15.0
OK Go: I Won’t Let You Down
Agency: Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo
Client: OK Go + Honda
Category: Online Films & Video / Music Videos
Points: 15.0
Montys Christmas
Agency: adamandeveDDB / London
Client: John Lewis Partnership
Category: Consumer Television / Over 60 Second - Single
Points: 15.0
The Silver Hand
Agency: TRY Advertising Agency / Oslo
Client: Canal Digital
Category: Consumer Television / Over 60 Second - Single
Points: 15.0
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India
Category: Consumer Television / Over 60 Second - Single
Points: 15.0
Tap Thru
Agency: BBDO / New York
Client: Lowe's
Category: Online Films & Video / Branded Micro-Video
Points: 15.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Video Craft / Direction
Points: 15.0
Unconditional Love - Girls
Agency: O Positive / New York + SS+K / New York
Client: HBO GO
Category: Video Craft / Direction
Points: 15.0
Faithful - True Detective
Agency: O Positive / New York + SS+K / New York
Client: HBO GO
Category: Video Craft / Direction
Points: 15.0
Enhance Your Lighting
Agency: BBDO / New York
Client: GE
Category: Video Craft / Scriptwriting
Points: 15.0
Stephen Merchant Presents: "If We Won"
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale
Category: Video Craft / Scriptwriting
Points: 15.0
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen
Category: Innovation in Video / Single
Points: 15.0
Client:
HBO Go
Title:
Awkward Family Viewing
Category:
Online Films & Video / Short Form - Series / Episodes
Award:
2015 Film Best of Discipline Pencil
Points:
50.0
Client:
Old Spice
Title:
Dadsong
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America/Snickers
Title:
Brady Bunch
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Value City Furniture
Title:
Old Table
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Robot Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / :20 & Under - Campaign
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Consumer Television / Under $80K Budget - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Cinema Advertising / Long Form - Over :90 - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing - Happily Married
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing - Unconditional Love
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing - Your Choice
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable
Category:
Online Films & Video / Short Form - Series / Episodes
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Online Films & Video / Public Service / Non-Profit
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
GE
Title:
Enhance Your Lighting
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Made in NY
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Online Films & Video / User Generated Content
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Made in NY
Category:
Video Craft / Direction
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing - Unconditional Love
Category:
Video Craft / Scriptwriting
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing - Faithful
Category:
Video Craft / Scriptwriting
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Innovation in Video / Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Public Service - Video / Non-Broadcast
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing
Category:
Online Films & Video / Short Form - Series / Episodes
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
The Brotherhood Sister Sol
Title:
The Talk
Category:
Public Service - Video / Television - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Crocodile / Cera C-Cure Co., Ltd.
Title:
Cave
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Budget Direct
Title:
Captain Risky
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Arby's
Title:
Pepsi Agreement
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Consumer Television / Commercials of Varying Length - Campaign
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / Under $80K Budget - Campaign
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
John Lewis Partnership
Title:
Montys Christmas
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
HBO Go
Title:
Awkward Family Viewing - Faithful
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
HBO Go
Title:
Awkward Family Viewing - Whats He In
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Online Films & Video / Short Form - Series / Episodes
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Pepsi MAX
Title:
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Virgin America
Title:
BLAH Airlines
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
No Ford Nation
Title:
The Toronto Mayor Show - Enough To Eat
Category:
Online Films & Video / Public Service / Non-Profit
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Johanna Stein
Title:
Momhead
Category:
Online Films & Video / Self-Promotion - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
OK Go + Honda
Title:
OK Go: I Won’t Let You Down
Category:
Online Films & Video / Music Videos
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
John Lewis Partnership
Title:
Montys Christmas
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Canal Digital
Title:
The Silver Hand
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Lowe's
Title:
Tap Thru
Category:
Online Films & Video / Branded Micro-Video
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Video Craft / Direction
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
SAINSBURY'S
Title:
1914
Category:
Video Craft / Direction
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
HBO GO
Title:
Unconditional Love - Girls
Category:
Video Craft / Direction
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
HBO GO
Title:
Faithful - True Detective
Category:
Video Craft / Direction
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
GE
Title:
Enhance Your Lighting
Category:
Video Craft / Scriptwriting
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Heineken USA / Newcastle Brown Ale
Title:
Stephen Merchant Presents: "If We Won"
Category:
Video Craft / Scriptwriting
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Innovation in Video / Single
Award:
2015 Film Silver Pencil
Points:
15.0
