The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Integrated
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Award
-
Award
Gold Pencil
- All
- Best of Show Pencil
- Best of Discipline Pencil
- Gold Pencil
- Bronze Pencil
- Merit
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Integrated Campaign
Points: 25.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia
Category: Integrated Campaign / Online
Points: 25.0
The Return of Colonel Sanders 2018
Agency: Wieden+Kennedy / Portland
Client: KFC
Category: Integrated Campaign / Online
Points: 25.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Brand Transformation
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Innovation in Integrated Branding
Points: 25.0
Read More. Listen More.
Agency: Droga5 / New York
Client: The New York Times, UNESCO and other participating publications
Category: Co-Promotions
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Integrated Campaign
Points: 25.0