The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Best of Integrated
Points: 90.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Craft / Art Direction
Points: 45.0
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Integrated Branding Campaign
Points: 45.0
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Innovation & Transformation / Innovation in Integrated
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Brand Partnerships
Points: 45.0
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong
Client: Pizza Hut
Category: Brand Partnerships
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Integrated Branding Campaign
Points: 21.0
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Brand Partnerships
Points: 21.0
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York
Client: The J. M. Smucker Company / Jif
Category: Brand Partnerships
Points: 21.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Integrated Branding Campaign
Points: 21.0
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA)
Category: Brand Partnerships
Points: 21.0
Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France
Category: Integrated Branding Campaign
Points: 9.0
Make It Canadian
Agency: Rethink / Toronto + Molson Canadian / Toronto
Client: Molson Canadian
Category: Brand Partnerships
Points: 9.0
Meddle in the New Zealand Election
Agency: Special / Auckland + Sweetshop
Client: Every Kiwi Vote Counts
Category: Craft / Writing
Points: 9.0
Omega Mart
Agency: Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks
Client: Meow Wolf
Category: Integrated Branding Campaign
Points: 9.0
Relearn How to be Human
Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client: Brooklyn Film Festival
Category: Craft / Art Direction
Points: 9.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Integrated Branding Campaign
Points: 9.0
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Integrated Branding Campaign
Points: 3.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Innovation & Transformation / Innovation in Integrated
Points: 3.0
A Mountain of Entertainment
Agency: Droga5 / New York + Paramount + / New York
Client: Paramount +
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
#WholeNewGame
Agency: CARTWRIGHT / Los Angeles + NBA / New York + Human / Los Angeles + CO 3 / Los Angeles
Client: NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
A Mountain of Entertainment
Agency: Droga5 / New York + Paramount + / New York
Client: Paramount +
Category: Integrated Branding Campaign
Points: 3.0
Around the world during COVID-19? It’s possible!
Agency: Studio Sonda d.o.o. / Vižinada
Client: The Porec City Library
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client: Coors Light
Category: Innovation & Transformation / Innovation in Integrated
Points: 3.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Integrated Branding Campaign
Points: 3.0
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint
Category: Integrated Branding Campaign
Points: 3.0
EVERYBODY IN
Agency: McCann / Detroit + Momentum Worldwide / New York + Weber Shandwick / Detroit + Commonwealth McCann / Detroit
Client: General Motors
Category: Brand Transformation
Points: 3.0
Famous Orders
Agency: Wieden+Kennedy / New York + McDonald's + The Narrative Group
Client: McDonald's
Category: Integrated Branding Campaign
Points: 3.0
Full Throttle Wellness
Agency: Droga5 / New York + Harley-Davidson / New York
Client: Harley-Davidson
Category: Brand Transformation
Points: 3.0
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade
Category: Integrated Branding Campaign
Points: 3.0
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc.
Category: Integrated Branding Campaign
Points: 3.0
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung
Category: Innovation & Transformation / Innovation in Integrated
Points: 3.0
Not a Gun
Agency: Goodby Silverstein & Partners / San Francisco
Client: Courageous Conversation Global Foundation
Category: Integrated Branding Campaign
Points: 3.0
Now that you see me
Agency: Publicis / New York + Sanctuary Content + Harbor Picture Company / New York + Rock Paper Scissors / New York
Client: Citi
Category: Integrated Branding Campaign
Points: 3.0
Supporting Independents
Agency: R/GA / New York
Client: Shopify
Category: Integrated Branding Campaign
Points: 3.0
The City that Works By Design
Agency: Ogilvy / Chicago
Client: City of Chicago
Category: Brand Transformation
Points: 3.0
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client: Procter & Gamble - Tide
Category: Brand Partnerships
Points: 3.0
The Last Dance Deep Fake
Agency: Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York
Client: ESPN / State Farm
Category: Brand Partnerships
Points: 3.0
The Travis Scott Meal
Agency: Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group
Client: McDonald's
Category: Integrated Branding Campaign
Points: 3.0
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women
Category: Integrated Branding Campaign
Points: 3.0
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit
Category: Integrated Branding Campaign
Points: 3.0
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
When All You Can Food Is Think About
Agency: Mother / Los Angeles + Postmates / San Francisco
Client: Postmates
Category: Integrated Branding Campaign
Points: 3.0
Xbox Series X: Made From Dreams
Agency: 215 McCann / San Francisco + Microsoft Xbox / Redmond
Client: Microsoft Xbox
Category: Innovation & Transformation / Innovation in Integrated
Points: 3.0
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Best of Integrated
Award:
2021 Integrated Best of Discipline Pencil
Points:
90.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Integrated Gold Pencil
Points:
45.0
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Craft / Art Direction
Award:
2021 Integrated Gold Pencil
Points:
45.0
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated Branding Campaign
Award:
2021 Integrated Gold Pencil
Points:
45.0
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2021 Integrated Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Brand Partnerships
Award:
2021 Integrated Gold Pencil
Points:
45.0
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Brand Partnerships
Award:
2021 Integrated Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Integrated Branding Campaign
Award:
2021 Integrated Silver Pencil
Points:
21.0
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Brand Partnerships
Award:
2021 Integrated Silver Pencil
Points:
21.0
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Brand Partnerships
Award:
2021 Integrated Silver Pencil
Points:
21.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Integrated Branding Campaign
Award:
2021 Integrated Silver Pencil
Points:
21.0
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Brand Partnerships
Award:
2021 Integrated Silver Pencil
Points:
21.0
Client:
Burger King France
Title:
Burger King & Friends
Category:
Integrated Branding Campaign
Award:
2021 Integrated Bronze Pencil
Points:
9.0
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Brand Partnerships
Award:
2021 Integrated Bronze Pencil
Points:
9.0
Client:
Every Kiwi Vote Counts
Title:
Meddle in the New Zealand Election
Category:
Craft / Writing
Award:
2021 Integrated Bronze Pencil
Points:
9.0
Client:
Meow Wolf
Title:
Omega Mart
Category:
Integrated Branding Campaign
Award:
2021 Integrated Bronze Pencil
Points:
9.0
Client:
Brooklyn Film Festival
Title:
Relearn How to be Human
Category:
Craft / Art Direction
Award:
2021 Integrated Bronze Pencil
Points:
9.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Integrated Branding Campaign
Award:
2021 Integrated Bronze Pencil
Points:
9.0
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
Paramount +
Title:
A Mountain of Entertainment
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
NBA
Title:
#WholeNewGame
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
Paramount +
Title:
A Mountain of Entertainment
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
The Porec City Library
Title:
Around the world during COVID-19? It’s possible!
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
Coors Light
Title:
Big Game Dream
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
General Motors
Title:
EVERYBODY IN
Category:
Brand Transformation
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
McDonald's
Title:
Famous Orders
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
Harley-Davidson
Title:
Full Throttle Wellness
Category:
Brand Transformation
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
Samsung
Title:
Microcodes
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
Courageous Conversation Global Foundation
Title:
Not a Gun
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
Citi
Title:
Now that you see me
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
Shopify
Title:
Supporting Independents
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
City of Chicago
Title:
The City that Works By Design
Category:
Brand Transformation
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Brand Partnerships
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Brand Partnerships
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
McDonald's
Title:
The Travis Scott Meal
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
UN Women
Title:
The UNSeen Story
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
Reddit
Title:
Up The Vote
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
Postmates
Title:
When All You Can Food Is Think About
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.0