The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google
Category: Custom Content
Points: 9.0
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 9.0
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza
Category: Brand Partnerships
Points: 9.0
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify
Category: Custom Content
Points: 9.0
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza
Category: Experiential Radio & Audio
Points: 9.0
The Cold Campaign
Agency: Wunderman Thompson / Perth + Soundbyte Studios / Perth + Alucinor Productions / Perth
Client: Anglicare WA
Category: Broadcast / Single
Points: 9.0
Theater to Go
Agency: DDB / Budapest
Client: Juranyi Theater
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
Client:
Google
Title:
Auditorial
Category:
Custom Content
Award:
2022 Radio & Audio Bronze Pencil
Points:
9.0
Client:
Walmart
Title:
Bedtime Stories
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2022 Radio & Audio Bronze Pencil
Points:
9.0
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Brand Partnerships
Award:
2022 Radio & Audio Bronze Pencil
Points:
9.0
Client:
Spotify
Title:
A Song for Every CMO
Category:
Custom Content
Award:
2022 Radio & Audio Bronze Pencil
Points:
9.0
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Experiential Radio & Audio
Award:
2022 Radio & Audio Bronze Pencil
Points:
9.0
Client:
Anglicare WA
Title:
The Cold Campaign
Category:
Broadcast / Single
Award:
2022 Radio & Audio Bronze Pencil
Points:
9.0