The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Unforgettable 2 Minutes
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam
Client: Nationaal Comité 4 & 5 mei
Category: Experiential Radio & Audio
Points: 9.0
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 9.0
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Custom Content
Points: 9.0
A Song For Every CMO - Haleon
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising
Category: Custom Content
Points: 9.0
Jab Jab
Agency: Grey Advertising Africa / Johannesburg
Client: Savanna
Category: Craft / Writing - Single
Points: 9.0
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 9.0
Client:
Nationaal Comité 4 & 5 mei
Title:
The Unforgettable 2 Minutes
Category:
Experiential Radio & Audio
Award:
2023 Radio & Audio Bronze Pencil
Points:
9.0
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2023 Radio & Audio Bronze Pencil
Points:
9.0
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Custom Content
Award:
2023 Radio & Audio Bronze Pencil
Points:
9.0
Client:
Spotify Advertising
Title:
A Song For Every CMO - Haleon
Category:
Custom Content
Award:
2023 Radio & Audio Bronze Pencil
Points:
9.0
Client:
Savanna
Title:
Jab Jab
Category:
Craft / Writing - Single
Award:
2023 Radio & Audio Bronze Pencil
Points:
9.0