The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Craft / Art Direction
Points: 9.0
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google
Category: Innovation & Transformation / Innovation in Design
Points: 9.0
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION
Category: Spatial Design / Architecture
Points: 9.0
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français
Category: Promotional / Posters - Series
Points: 9.0
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Client: Pepsi
Category: Promotional / Print Advertisements
Points: 9.0
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: Out of Home / Series
Points: 9.0
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: Craft / Photography
Points: 9.0
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Music Videos
Points: 9.0
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Short Form Video / Single
Points: 9.0
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple
Category: Craft / Art Direction
Points: 9.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Craft / Use of Technology
Points: 9.0
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon
Category: Craft / Use of Technology
Points: 9.0
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina
Category: Craft / Use of Technology
Points: 9.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Television & VOD / Long Form - Single
Points: 9.0
Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles
Client: Waka Kotahi
Category: Television & VOD / Long Form - Single
Points: 9.0
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove
Category: Online Films & Video / Long Form - Single
Points: 9.0
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA
Category: Active Engagement / Call to Action
Points: 9.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Active Engagement / Call to Action
Points: 9.0
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune
Category: Active Engagement / Call to Action
Points: 9.0
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO
Category: Active Engagement / Call to Action
Points: 9.0
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste
Category: Social Channel / Multi-Platform
Points: 9.0
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO
Category: Social Channel / Multi-Platform
Points: 9.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Influencer Marketing / Single Channel
Points: 9.0
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish
Category: Influencer Marketing / Single Channel
Points: 9.0
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance
Category: Stunts & Activations
Points: 9.0
Roast Day
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York
Client: Wendy's
Category: Stunts & Activations
Points: 9.0
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA
Category: Innovation & Transformation / Innovation in Social Media
Points: 9.0
Gerry's Partisan Pizza
Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client: Represent Us
Category: Current Event Response
Points: 9.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Media Relations
Points: 9.0
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA
Category: Brand Voice
Points: 9.0
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries
Category: Innovation & Transformation / Innovation in Public Relations
Points: 9.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Writing / Single
Points: 9.0
New Iconic Kisses
Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO
Client: Mercado Livre (Ebazar)
Category: Cinematography / Single
Points: 9.0
Don't Miss Out
Agency: Partizan / Los Angeles + dentsuMB / New York + Heard City / New York + Mackcut / New York
Client: FTX
Category: Production Design
Points: 9.0
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 9.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Brand Partnerships
Points: 9.0
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: HandsAway
Category: Experiential / Brand Installations
Points: 9.0
Uber Heetch
Agency: Marcel / Paris + Heetch / Paris
Client: Heetch
Category: Physical Items
Points: 9.0
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO
Category: Physical Items
Points: 9.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Non-traditional & Guerrilla Marketing
Points: 9.0
Uber Heetch
Agency: Marcel / Paris
Client: Heetch
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 9.0
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 9.0
Undercover Avatar
Agency: Havas Play + Association Enfant Bleu / Paris
Client: Association L'Enfant Bleu
Category: Creative Effectiveness / Non-Profit / Charity
Points: 9.0
Green Instructions
Agency: Ogilvy Poland / Warsaw
Client: LEGO
Category: Creative Effectiveness / Consumer / Brand
Points: 9.0
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken
Category: Creative Effectiveness / CSR
Points: 9.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Integrated Branding Campaign
Points: 9.0
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google
Category: Custom Content
Points: 9.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Art Direction
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Google
Title:
Auditorial
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
THE NIPPON FOUNDATION
Title:
Hi Toilet
Category:
Spatial Design / Architecture
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Promotional / Posters - Series
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Pepsi
Title:
Better With Pepsi
Category:
Promotional / Print Advertisements
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Pepsi
Title:
Better With Pepsi
Category:
Out of Home / Series
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Photography
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Google
Title:
Black-Owned Friday
Category:
Music Videos
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
House of Lapland
Title:
Salla 2032
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Craft / Art Direction
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Craft / Use of Technology
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Verizon
Title:
9/12: The untold story of reconnecting New York
Category:
Craft / Use of Technology
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Craft / Use of Technology
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
Waka Kotahi
Title:
Toll Booth
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
Dove
Title:
Reverse Selfie
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Good Fortune
Title:
RECEATS
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Guides TAO
Title:
Hate to Protect
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Lacoste
Title:
The 9th Lane
Category:
Social Channel / Multi-Platform
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Social Channel / Multi-Platform
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Influencer Marketing / Single Channel
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Goldfish
Title:
Go For The Handful
Category:
Influencer Marketing / Single Channel
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Distance
Title:
Outlaw Runners
Category:
Stunts & Activations
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Wendy's
Title:
Roast Day
Category:
Stunts & Activations
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Represent Us
Title:
Gerry's Partisan Pizza
Category:
Current Event Response
Award:
2022 Public Relations Bronze Pencil
Points:
9.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Media Relations
Award:
2022 Public Relations Bronze Pencil
Points:
9.0
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Brand Voice
Award:
2022 Public Relations Bronze Pencil
Points:
9.0
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2022 Public Relations Bronze Pencil
Points:
9.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Writing / Single
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
PENNY
Title:
The Wish
Category:
Writing / Single
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Mercado Livre (Ebazar)
Title:
New Iconic Kisses
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
FTX
Title:
Don't Miss Out
Category:
Production Design
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
PENNY
Title:
The Wish
Category:
Casting
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Brand Partnerships
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
HandsAway
Title:
Fearless Night
Category:
Experiential / Brand Installations
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Heetch
Title:
Uber Heetch
Category:
Physical Items
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Physical Items
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Heetch
Title:
Uber Heetch
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2022 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
LEGO
Title:
Green Instructions
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
Heineken
Title:
Shutter Ads
Category:
Creative Effectiveness / CSR
Award:
2022 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Integrated Branding Campaign
Award:
2022 Integrated Bronze Pencil
Points:
9.0
Client:
Google
Title:
Auditorial
Category:
Custom Content
Award:
2022 Radio & Audio Bronze Pencil
Points:
9.0
