The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Film
- All
- Brand-Side / In-House
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Gaming
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Products
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Pharma
- Public Relations
- Radio & Audio
- Social Media
Award
-
Award
Bronze Pencil
- All
- Bronze Pencil
- Merit
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Television & VOD / Long Form - Single
Points: 9.0
Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles
Client: Waka Kotahi
Category: Television & VOD / Long Form - Single
Points: 9.0
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove
Category: Online Films & Video / Long Form - Single
Points: 9.0
Alexa's Body
Agency: Hungry Man / New York + Lucky Generals / London
Client: Amazon Alexa
Category: Television & VOD / Long Form - Single
Points: 9.0
Dream House
Agency: Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films
Client: Rocket Mortgage & Rocket Homes
Category: Television & VOD / Long Form - Single
Points: 9.0
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago
Client: Goldfish
Category: User-Generated Content
Points: 9.0
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 9.0
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove
Category: Television & VOD / Long Form - Single
Points: 9.0
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Online Films & Video / Long Form - Single
Points: 9.0
Sopranos
Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles
Client: Chevrolet
Category: Brand Partnerships
Points: 9.0
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client: Samsung Electronics GmbH
Category: Cinema Advertising
Points: 9.0
The Umbilical Cord
Agency: mortierbrigade / brussels + Czar Brussels / Brussels
Client: Equal Pay Day
Category: Low Budget / Under 50K Budget
Points: 9.0
The Wish
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Cinema Advertising
Points: 9.0
Vicious Circle
Agency: Wunderman Thompson / London + Knucklehead
Client: HSBC UK
Category: Brand Partnerships
Points: 9.0
You Have To See It
Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client: TikTok
Category: Television & VOD / Long Form - Single
Points: 9.0