The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Best of Radio & Audio
Points: 90.0
Bedtime Stories
Agency: FCB / Chicago + FCB/SIX / Toronto + Lord + Thomas / Chicago
Client: Walmart
Category: Custom Content
Points: 45.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Online / Branded Podcast
Points: 45.0
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart
Category: Experiential Radio & Audio
Points: 45.0
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client: Burger King
Category: Broadcast / Series
Points: 45.0
Lost Tapes Of The 27 Club
Agency: Rethink / Toronto + Over The Bridge
Client: Over The Bridge
Category: Custom Content
Points: 45.0
Mix For Boobs
Agency: Ogilvy Social.Lab / Brussels + NGroup
Client: NRJ x Pink Ribbon
Category: Brand Partnerships
Points: 45.0
Nature is Calling for Help
Agency: Wunderman Thompson Chile / Santiago
Client: World Wildlife Fund
Category: Craft / Sound Design
Points: 45.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Experiential Radio & Audio
Points: 45.0
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client: Burger King
Category: Craft / Writing - Series
Points: 21.0
Lost Tapes Of The 27 Club
Agency: Rethink + Over The Bridge
Client: Over The Bridge
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 21.0
Nature is Calling for Help
Agency: Wunderman Thompson Chile / Santiago
Client: World Wildlife Fund
Category: Online / Streaming Audio Advertising
Points: 21.0
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 21.0
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google
Category: Custom Content
Points: 9.0
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 9.0
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza
Category: Brand Partnerships
Points: 9.0
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify
Category: Custom Content
Points: 9.0
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza
Category: Experiential Radio & Audio
Points: 9.0
The Cold Campaign
Agency: Wunderman Thompson / Perth + Soundbyte Studios / Perth + Alucinor Productions / Perth
Client: Anglicare WA
Category: Broadcast / Single
Points: 9.0
Theater to Go
Agency: DDB / Budapest
Client: Juranyi Theater
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
30 Seconds Singles
Agency: Leo Burnett Colombia / Bogotá
Client: AB InBev / Budweiser
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 3.0
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung
Category: Craft / Use of Music
Points: 3.0
Gender Gaps
Agency: +KNAUSS / Hamburg + Die Stube / Hamburg
Client: Frauen aufs Podium e.V.
Category: Craft / Writing - Series
Points: 3.0
FlyNet - Smart Home
Agency: Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main
Client: Deutsche Lufthansa
Category: Craft / Writing - Single
Points: 3.0
The Golden Number
Agency: Nord DDB / Stockholm + McDonald's Sweden + OMD / Stockholm
Client: McDonald's
Category: Experiential Radio & Audio
Points: 3.0
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung
Category: Experiential Radio & Audio
Points: 3.0
A Song for Every CMO (BH)
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify
Category: Craft / Use of Music
Points: 3.0
The Golden Number
Agency: Nord DDB / Stockholm
Client: McDonald's
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 3.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Craft / Casting
Points: 3.0
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
30 Seconds Singles
Agency: Leo Burnett Colombia / Bogotá
Client: AB InBev / Budweiser
Category: Custom Content
Points: 3.0
A new sound for air
Agency: German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt
Client: ADAM
Category: Sonic Branding / Branded Audio
Points: 3.0
Big Days - Lifeguard
Agency: Juniper Park \ TBWA / Toronto + Apollo Studios
Client: New York Fries
Category: Craft / Writing - Single
Points: 3.0
Big Days - Nude Model
Agency: Juniper Park \ TBWA / Toronto + Apollo Studios
Client: New York Fries
Category: Craft / Writing - Single
Points: 3.0
FlyNet - Smart Home
Agency: Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main
Client: Deutsche Lufthansa
Category: Broadcast / Single
Points: 3.0
Gender Gaps
Agency: +KNAUSS / Hamburg + Die Stube / Hamburg
Client: Frauen aufs Podium e.V.
Category: Broadcast / Series
Points: 3.0
Hard Calls Save Lives
Agency: AMV BBDO / London + Factory / London + Trim Editing / London + Academy Films / London
Client: Met Police/Crimestoppers
Category: Brand Partnerships
Points: 3.0
McDelivery Doorbells
Agency: Scholz & Friends
Client: McDonald's
Category: Broadcast / Series
Points: 3.0
Notes IPA
Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / New York + Zulubot / Toronto + Table of Content / New York
Client: SingleCut Beersmiths
Category: Experiential Radio & Audio
Points: 3.0
Nuggets of Wisdom
Agency: Joe Public United / Johannesburg + StudiJoe / Johannesburg
Client: Chicken Licken
Category: Craft / Writing - Series
Points: 3.0
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung
Category: Custom Content
Points: 3.0
Pick up the Pace
Agency: Publicis / Dublin + Virgin Media Ireland
Client: Virgin Media
Category: Craft / Use of Music
Points: 3.0
Sneaky Stings
Agency: HelloFCB+ + Fuelcontent + HeyPapaLegend
Client: NetFlorist
Category: Broadcast / Series
Points: 3.0
Sound It Out
Agency: McCann / New York
Client: Ad Council
Category: Craft / Use of Music
Points: 3.0
Take a Savatical
Agency: Grey Advertising Africa / Team Liquid / Johannesburg + Finetune Studios / Johannesburg
Client: Savanna
Category: Broadcast / Series
Points: 3.0
The Golden Number
Agency: Nord DDB / Stockholm + McDonald's Sweden + OMD / Stockholm
Client: McDonald's
Category: Sonic Branding / Branded Audio
Points: 3.0
The Night Whale
Agency: Nord DDB / Stockholm
Client: McDonald's
Category: Broadcast / Single
Points: 3.0
The Playlist Song
Agency: mortierbrigade / brussels
Client: TwinToes
Category: Online / Streaming Audio Advertising
Points: 3.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Best of Radio & Audio
Award:
2022 Radio & Audio Best of Discipline Pencil
Points:
90.0
Client:
Walmart
Title:
Bedtime Stories
Category:
Custom Content
Award:
2022 Radio & Audio Gold Pencil
Points:
45.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Online / Branded Podcast
Award:
2022 Radio & Audio Gold Pencil
Points:
45.0
Client:
Walmart
Title:
Bedtime Stories
Category:
Experiential Radio & Audio
Award:
2022 Radio & Audio Gold Pencil
Points:
45.0
Client:
Burger King
Title:
Even More Confusing Times
Category:
Broadcast / Series
Award:
2022 Radio & Audio Gold Pencil
Points:
45.0
Client:
Over The Bridge
Title:
Lost Tapes Of The 27 Club
Category:
Custom Content
Award:
2022 Radio & Audio Gold Pencil
Points:
45.0
Client:
NRJ x Pink Ribbon
Title:
Mix For Boobs
Category:
Brand Partnerships
Award:
2022 Radio & Audio Gold Pencil
Points:
45.0
Client:
World Wildlife Fund
Title:
Nature is Calling for Help
Category:
Craft / Sound Design
Award:
2022 Radio & Audio Gold Pencil
Points:
45.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential Radio & Audio
Award:
2022 Radio & Audio Gold Pencil
Points:
45.0
Client:
Burger King
Title:
Even More Confusing Times
Category:
Craft / Writing - Series
Award:
2022 Radio & Audio Silver Pencil
Points:
21.0
Client:
Over The Bridge
Title:
Lost Tapes Of The 27 Club
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2022 Radio & Audio Silver Pencil
Points:
21.0
Client:
World Wildlife Fund
Title:
Nature is Calling for Help
Category:
Online / Streaming Audio Advertising
Award:
2022 Radio & Audio Silver Pencil
Points:
21.0
Client:
Google
Title:
Auditorial
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2022 Radio & Audio Silver Pencil
Points:
21.0
Client:
Google
Title:
Auditorial
Category:
Custom Content
Award:
2022 Radio & Audio Bronze Pencil
Points:
9.0
Client:
Walmart
Title:
Bedtime Stories
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2022 Radio & Audio Bronze Pencil
Points:
9.0
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Brand Partnerships
Award:
2022 Radio & Audio Bronze Pencil
Points:
9.0
Client:
Spotify
Title:
A Song for Every CMO
Category:
Custom Content
Award:
2022 Radio & Audio Bronze Pencil
Points:
9.0
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Experiential Radio & Audio
Award:
2022 Radio & Audio Bronze Pencil
Points:
9.0
Client:
Anglicare WA
Title:
The Cold Campaign
Category:
Broadcast / Single
Award:
2022 Radio & Audio Bronze Pencil
Points:
9.0
Client:
Juranyi Theater
Title:
Theater to Go
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Radio & Audio Bronze Pencil
Points:
9.0
Client:
AB InBev / Budweiser
Title:
30 Seconds Singles
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Craft / Use of Music
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
Frauen aufs Podium e.V.
Title:
Gender Gaps
Category:
Craft / Writing - Series
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
Deutsche Lufthansa
Title:
FlyNet - Smart Home
Category:
Craft / Writing - Single
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
Ad Council
Title:
Sound It Out
Category:
Custom Content
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
McDonald's
Title:
The Golden Number
Category:
Experiential Radio & Audio
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Experiential Radio & Audio
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
Spotify
Title:
A Song for Every CMO (BH)
Category:
Craft / Use of Music
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
McDonald's
Title:
The Golden Number
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Casting
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
AB InBev / Budweiser
Title:
30 Seconds Singles
Category:
Custom Content
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
ADAM
Title:
A new sound for air
Category:
Sonic Branding / Branded Audio
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
New York Fries
Title:
Big Days - Lifeguard
Category:
Craft / Writing - Single
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
New York Fries
Title:
Big Days - Nude Model
Category:
Craft / Writing - Single
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
Deutsche Lufthansa
Title:
FlyNet - Smart Home
Category:
Broadcast / Single
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
Frauen aufs Podium e.V.
Title:
Gender Gaps
Category:
Broadcast / Series
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
Met Police/Crimestoppers
Title:
Hard Calls Save Lives
Category:
Brand Partnerships
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
McDonald's
Title:
McDelivery Doorbells
Category:
Broadcast / Series
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
SingleCut Beersmiths
Title:
Notes IPA
Category:
Experiential Radio & Audio
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
Chicken Licken
Title:
Nuggets of Wisdom
Category:
Craft / Writing - Series
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Custom Content
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
Virgin Media
Title:
Pick up the Pace
Category:
Craft / Use of Music
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
NetFlorist
Title:
Sneaky Stings
Category:
Broadcast / Series
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
Ad Council
Title:
Sound It Out
Category:
Craft / Use of Music
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
Savanna
Title:
Take a Savatical
Category:
Broadcast / Series
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
McDonald's
Title:
The Golden Number
Category:
Sonic Branding / Branded Audio
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
McDonald's
Title:
The Night Whale
Category:
Broadcast / Single
Award:
2022 Radio & Audio Merit Award
Points:
3.0