The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: Craft / Photography
Points: 9.0
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: Out of Home / Series
Points: 9.0
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Client: Pepsi
Category: Promotional / Print Advertisements
Points: 9.0
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français
Category: Promotional / Posters - Series
Points: 9.0
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION
Category: Spatial Design / Architecture
Points: 9.0
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google
Category: Innovation & Transformation / Innovation in Design
Points: 9.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Craft / Art Direction
Points: 9.0
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon
Category: Branding / Corporate Communications
Points: 9.0
Ability Signs
Agency: Rethink / Toronto + Decathlon
Client: Decathlon Canada
Category: Spatial Design / Wayfinding
Points: 9.0
Air Max Day Worldwide
Agency: Nike / Portland + Stink Studios / New York
Client: Nike
Category: Digital Design
Points: 9.0
Apple Music Spatial Audio Launch
Agency: Apple Marcom
Client: Apple
Category: Craft / Art Direction
Points: 9.0
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Moving Image / Single
Points: 9.0
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Out of Home / Brand Installations
Points: 9.0
EatQual
Agency: DDB Mudra Group / Mumbai + Vanilla Films / Mumbai
Client: McDonald's
Category: Packaging / Specialty
Points: 9.0
Fight sexism with sexism.
Agency: thjnk AG / Hamburg + thjnk München GmbH / Munich
Client: Ursula Karven/ Frauen100/ hell & karrer communications GmbH
Category: Typography / Dynamic / In Motion
Points: 9.0
Globes Apart
Agency: FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto
Client: Air Canada
Category: Craft / Animation
Points: 9.0
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
Hope Reef
Agency: AMV BBDO / London + weareseventeen / London
Client: Mars Pet - Sheba
Category: Typography / Dynamic / In Motion
Points: 9.0
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français
Category: Craft / Illustration
Points: 9.0
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO
Category: Out of Home / Single
Points: 9.0
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Photography
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Pepsi
Title:
Better With Pepsi
Category:
Out of Home / Series
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Pepsi
Title:
Better With Pepsi
Category:
Promotional / Print Advertisements
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Promotional / Posters - Series
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
THE NIPPON FOUNDATION
Title:
Hi Toilet
Category:
Spatial Design / Architecture
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Google
Title:
Auditorial
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Art Direction
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Verizon
Title:
9/12: The untold story of reconnecting New York
Category:
Branding / Corporate Communications
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Decathlon Canada
Title:
Ability Signs
Category:
Spatial Design / Wayfinding
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Nike
Title:
Air Max Day Worldwide
Category:
Digital Design
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Apple Music Spatial Audio Launch
Category:
Craft / Art Direction
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Google
Title:
Black-Owned Friday
Category:
Moving Image / Single
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Out of Home / Brand Installations
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
McDonald's
Title:
EatQual
Category:
Packaging / Specialty
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Ursula Karven/ Frauen100/ hell & karrer communications GmbH
Title:
Fight sexism with sexism.
Category:
Typography / Dynamic / In Motion
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Air Canada
Title:
Globes Apart
Category:
Craft / Animation
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
THE NIPPON FOUNDATION
Title:
Hi Toilet
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Typography / Dynamic / In Motion
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Craft / Illustration
Award:
2022 Design Bronze Pencil
Points:
9.0