The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
10 Years of Wrapped
Agency: Spotify / New York
Client: Spotify
Category: Creative Effectiveness / Entertainment / Music / Film / Television
Points: 21.0
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux
Category: Craft / Animation
Points: 21.0
4th Judge
Agency: BigTime Creative Shop / Riyadh
Client: the ring magazine
Category: Innovation / New Ideas in Creative Use of Data
Points: 21.0
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Design for Good
Points: 21.0
A Piece of Me
Agency: Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client: KPN
Category: Original Music / Song
Points: 21.0
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace
Category: Integrated / Omnichannel Campaign
Points: 21.0
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Innovation / Execution in Direct Marketing
Points: 21.0
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Out of Home for Good
Points: 21.0
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Craft / Use of Technology
Points: 21.0
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Innovation / New Ideas in Out of Home
Points: 21.0
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Technology for Good
Points: 21.0
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref
Category: Brand Partnerships
Points: 21.0
Anatomy of a Champion
Agency: KO Music / Manchester + FIGS / Santa Monica + Mother / London + ProdCo / London
Client: FIGS
Category: Music Adaptation / Song
Points: 21.0
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd.
Category: Creative Use of Data
Points: 21.0
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd.
Category: Creative Use of Data
Points: 21.0
Bedtime Stories for Business People
Agency: TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg
Client: City Lodge Hotels
Category: Craft / Writing
Points: 21.0
Beer Retirement Account
Agency: Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client: AB InBev Colombia
Category: B2B Communications
Points: 21.0
Better On a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client: Telstra
Category: TV, VOD, & Online / 30 Seconds and Under - Series
Points: 21.0
Better on a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles + Telstra / Sydney
Client: Telstra
Category: Production Design
Points: 21.0
Better on a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles
Client: Telstra
Category: Writing / Series
Points: 21.0
Blip: Lightyears From Home
Agency: Sonar Music / Sydney
Client: Hospitals United For Sick Kids (HUSK)
Category: Original Music / Score - Long Form
Points: 21.0
Blood Aid
Agency: DM9 / Sao Paulo
Client: DASA Health Diagnostics
Category: Physical Products & Apparel
Points: 21.0
Bouquets for Living Men
Agency: GUT / Los Angeles
Client: DoorDash
Category: Use of Humor
Points: 21.0
Brian Cox Goes to College
Agency: Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client: Uber One
Category: Use of Humor
Points: 21.0
Brian Cox Goes to College
Agency: Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client: Uber One
Category: Writing / Single
Points: 21.0
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Games / Gaming
Points: 21.0
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Active Engagement / Call to Action
Points: 21.0
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Sonic Branding / Branded Audio
Points: 21.0
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz
Category: Brand Partnerships
Points: 21.0
CARS TO WORK
Agency: Publicis Conseil / Paris
Client: RENAULT
Category: Innovation / Execution in Direct Marketing
Points: 21.0
Casket Cooler
Agency: YETI / Austin + Liquid Death / Los Angeles
Client: YETI x Liquid Death
Category: Brand Partnerships
Points: 21.0
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Brand Partnerships
Points: 21.0
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Experiential & Installations / Experiential & Immersive
Points: 21.0
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Innovation / Use of Media in Out of Home
Points: 21.0
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Brand Partnerships
Points: 21.0
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company
Category: Integrated / Omnichannel Campaign
Points: 21.0
Daisy vs Scammers
Agency: VCCP / London + faith / London + Girl&Bear
Client: Virgin Media O2
Category: Technology for Good
Points: 21.0
Daisy vs Scammers
Agency: VCCP / London + faith / London + Girl&Bear
Client: Virgin Media O2
Category: Creative Use of Data
Points: 21.0
Don’t Sleep on Saquon
Agency: The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client: Unisom
Category: Social Media
Points: 21.0
Duo's Big Game Reminder
Agency: Duolingo / Pittsburgh
Client: Duolingo
Category: Direct Marketing
Points: 21.0
Everything or Nothing
Agency: BigTime Creative Shop / Riyadh
Client: General Entertainment Authority
Category: Production Design
Points: 21.0
Find Your Friends
Agency: Apple Marcom
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 21.0
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear
Category: Products for Good
Points: 21.0
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + Smuggler + House of Parliament
Client: Apple
Category: Sound Design
Points: 21.0
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: Production Design
Points: 21.0
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: Direction / Single
Points: 21.0
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats
Category: Integrated / Omnichannel Campaign
Points: 21.0
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats
Category: Brand Partnerships
Points: 21.0
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats
Category: Craft / Writing
Points: 21.0
Client:
Spotify
Title:
10 Years of Wrapped
Category:
Creative Effectiveness / Entertainment / Music / Film / Television
Award:
2025 Creative Effectiveness Silver Pencil
Points:
21.0
Client:
Café Joyeux
Title:
47
Category:
Craft / Animation
Award:
2025 Design Silver Pencil
Points:
21.0
Client:
the ring magazine
Title:
4th Judge
Category:
Innovation / New Ideas in Creative Use of Data
Award:
2025 Creative Use of Data Silver Pencil
Points:
21.0
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Design for Good
Award:
2025 Design Silver Pencil
Points:
21.0
Client:
KPN
Title:
A Piece of Me
Category:
Original Music / Song
Award:
2025 Music & Sound Craft Silver Pencil
Points:
21.0
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Integrated / Omnichannel Campaign
Award:
2025 Brand-Side / In-House Silver Pencil
Points:
21.0
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Innovation / Execution in Direct Marketing
Award:
2025 Direct Marketing Silver Pencil
Points:
21.0
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Out of Home for Good
Award:
2025 Out of Home Silver Pencil
Points:
21.0
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Craft / Use of Technology
Award:
2025 Out of Home Silver Pencil
Points:
21.0
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Innovation / New Ideas in Out of Home
Award:
2025 Out of Home Silver Pencil
Points:
21.0
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Technology for Good
Award:
2025 Creative Use of Technology Silver Pencil
Points:
21.0
Client:
Change the Ref
Title:
American Cancer Story
Category:
Brand Partnerships
Award:
2025 Film & Video Silver Pencil
Points:
21.0
Client:
FIGS
Title:
Anatomy of a Champion
Category:
Music Adaptation / Song
Award:
2025 Music & Sound Craft Silver Pencil
Points:
21.0
Client:
FIGS
Title:
Anatomy Of A Champion
Category:
Sound Editing
Award:
2025 Music & Sound Craft Silver Pencil
Points:
21.0
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Creative Use of Data
Award:
2025 Health & Wellness Silver Pencil
Points:
21.0
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Creative Use of Data
Award:
2025 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
City Lodge Hotels
Title:
Bedtime Stories for Business People
Category:
Craft / Writing
Award:
2025 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
AB InBev Colombia
Title:
Beer Retirement Account
Category:
B2B Communications
Award:
2025 Direct Marketing Silver Pencil
Points:
21.0
Client:
Telstra
Title:
Better On a Better Mobile Network
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Award:
2025 Film & Video Silver Pencil
Points:
21.0
Client:
Telstra
Title:
Better on a Better Mobile Network
Category:
Production Design
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Telstra
Title:
Better on a Better Mobile Network
Category:
Writing / Series
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Hospitals United For Sick Kids (HUSK)
Title:
Blip: Lightyears From Home
Category:
Original Music / Score - Long Form
Award:
2025 Music & Sound Craft Silver Pencil
Points:
21.0
Client:
DASA Health Diagnostics
Title:
Blood Aid
Category:
Physical Products & Apparel
Award:
2025 Print & Promotional Silver Pencil
Points:
21.0
Client:
DoorDash
Title:
Bouquets for Living Men
Category:
Use of Humor
Award:
2025 Social Media Silver Pencil
Points:
21.0
Client:
Uber One
Title:
Brian Cox Goes to College
Category:
Use of Humor
Award:
2025 Film & Video Silver Pencil
Points:
21.0
Client:
Uber One
Title:
Brian Cox Goes to College
Category:
Writing / Single
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Burger King
Title:
Burger to King
Category:
Games / Gaming
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Burger King
Title:
Burger to King
Category:
Active Engagement / Call to Action
Award:
2025 Social Media Silver Pencil
Points:
21.0
Client:
Burger King
Title:
Burger to King
Category:
Sonic Branding / Branded Audio
Award:
2025 Radio & Audio-First Silver Pencil
Points:
21.0
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.0
Client:
RENAULT
Title:
CARS TO WORK
Category:
Innovation / Execution in Direct Marketing
Award:
2025 Direct Marketing Silver Pencil
Points:
21.0
Client:
YETI x Liquid Death
Title:
Casket Cooler
Category:
Brand Partnerships
Award:
2025 Brand-Side / In-House Silver Pencil
Points:
21.0
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Award:
2025 Public Relations Silver Pencil
Points:
21.0
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Experiential & Installations / Experiential & Immersive
Award:
2025 Out of Home Silver Pencil
Points:
21.0
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Innovation / Use of Media in Out of Home
Award:
2025 Out of Home Silver Pencil
Points:
21.0
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Award:
2025 Print & Promotional Silver Pencil
Points:
21.0
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Integrated / Omnichannel Campaign
Award:
2025 Direct Marketing Silver Pencil
Points:
21.0
Client:
Virgin Media O2
Title:
Daisy vs Scammers
Category:
Technology for Good
Award:
2025 Creative Use of Technology Silver Pencil
Points:
21.0
Client:
Virgin Media O2
Title:
Daisy vs Scammers
Category:
Creative Use of Data
Award:
2025 Creative Use of Technology Silver Pencil
Points:
21.0
Client:
Unisom
Title:
Don’t Sleep on Saquon
Category:
Social Media
Award:
2025 Health & Wellness Silver Pencil
Points:
21.0
Client:
Duolingo
Title:
Duo's Big Game Reminder
Category:
Direct Marketing
Award:
2025 Brand-Side / In-House Silver Pencil
Points:
21.0
Client:
General Entertainment Authority
Title:
Everything or Nothing
Category:
Production Design
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Apple
Title:
Find Your Friends
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Silver Pencil
Points:
21.0
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Products for Good
Award:
2025 IP & Product Design Silver Pencil
Points:
21.0
Client:
Apple
Title:
Flock
Category:
Sound Design
Award:
2025 Music & Sound Craft Silver Pencil
Points:
21.0
Client:
Apple
Title:
Flock
Category:
Production Design
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Apple
Title:
Flock
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Uber Eats
Title:
Football is for Food
Category:
Integrated / Omnichannel Campaign
Award:
2025 Direct Marketing Silver Pencil
Points:
21.0
Client:
Uber Eats
Title:
Football is for Food
Category:
Brand Partnerships
Award:
2025 Direct Marketing Silver Pencil
Points:
21.0
Client:
Uber Eats
Title:
Football is for Food
Category:
Craft / Writing
Award:
2025 Integrated / Omnichannel Silver Pencil
Points:
21.0
