The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
10 Seconds
Agency: BUZZMAN / PARIS + Wero
Client: Wero
Category: TV, VOD, & Online / 30 Seconds and Under - Series
Points: 3.0
10 vs 10
Agency: Ogilvy Australia / Sydney + Edelman / New York + Mindshare / London + Ogilvy UK / London
Client: Dove
Category: Out of Home for Good
Points: 3.0
10 vs 10
Agency: Ogilvy Australia / Sydney + Edelman / New York + Mindshare / London + Ogilvy UK / London
Client: Dove
Category: Print & Promotional for Good
Points: 3.0
100 Reasons To Rise
Agency: Uncommon Creative Studio / London + Quaker / London
Client: Quaker
Category: Craft / Photography
Points: 3.0
36 Months 'Raise the age'
Agency: Supermassive / Sydney + FINCH / Sydney
Client: 36 Months
Category: Public Relations
Points: 3.0
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux
Category: Branded Content
Points: 3.0
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux
Category: Film & Video for Good
Points: 3.0
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux
Category: Use of Drama
Points: 3.0
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux
Category: Direction / Single
Points: 3.0
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux
Category: Moving Image / Single
Points: 3.0
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux
Category: Long Form Video / Single
Points: 3.0
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux
Category: Use of Drama
Points: 3.0
5-Star Theater with Adam Driver
Agency: Amazon XCM + Caviar
Client: Amazon
Category: Branded Content
Points: 3.0
5-Star Theater with Adam Driver
Agency: Amazon XCM + Caviar
Client: Amazon
Category: Film & Video
Points: 3.0
5-Star Theater with Adam Driver
Agency: Amazon XCM + Caviar
Client: Amazon
Category: Use of Humor
Points: 3.0
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Innovation / New Ideas in Health & Wellness
Points: 3.0
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Products for Good
Points: 3.0
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Custom Content
Points: 3.0
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Craft / Art Direction
Points: 3.0
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Craft / Art Direction
Points: 3.0
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Innovation / Use of Media in Direct Marketing
Points: 3.0
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Multicultural Impact
Points: 3.0
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Targeting
Points: 3.0
A Beautiful Sight
Agency: Grey Health NY / New York + Roof Studio / New York
Client: VABYSMO - Genentech
Category: Film & Video
Points: 3.0
A British Original
Agency: Uncommon Creative Studio / London + British Airways / London
Client: British Airways
Category: Billboards & Transit / Series
Points: 3.0
A Life in Sound
Agency: Uncommon Creative Studio / London + SiriusXM / New York
Client: SiriusXM
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.0
A Life in Sound
Agency: Uncommon Creative Studio / London + SiriusXM / New York
Client: SiriusXM
Category: Casting / Actor
Points: 3.0
A Million Logos
Agency: Ogilvy / Kuala Lumpur
Client: Colgate-Palmolive
Category: Creative Effectiveness / Beauty / Cosmetics / Toiletries / Personal Care
Points: 3.0
A Piece of Me
Agency: Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client: KPN
Category: Creative Effectiveness / Technology Software - Internet / Telecommunications / Software & Apps
Points: 3.0
A Piece of Me
Agency: Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client: KPN
Category: Branded Content
Points: 3.0
A soup to remember
Agency: Bruketa&Zinic&Grey / Zagreb + Komunikacijski laboratorij / Zagreb + Cerovski Print Boutique / Zagreb
Client: Marodi
Category: Product Packaging
Points: 3.0
A symbol of Commitment to Reclaiming the Internet
Agency: Jones Knowles Ritchie + Studio Drama / London
Client: Mozilla
Category: Brand Identity / Logo
Points: 3.0
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace
Category: Craft / Writing
Points: 3.0
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace
Category: TV, VOD, & Online / 30 Seconds and Under - Series
Points: 3.0
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace
Category: TV, VOD, & Online / 61-90 Seconds - Single
Points: 3.0
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace
Category: Use of Humor
Points: 3.0
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace
Category: Direction / Series
Points: 3.0
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace
Category: Writing / Series
Points: 3.0
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace
Category: Cinematography / Single
Points: 3.0
A Toast Between Legends
Agency: Rosewood Creative / Los Angeles + Still G.I.N. by Dr. Dre and Snoop Dogg / Los Angeles + Metaphysic.ai / London + Freenjoy / Los Angeles
Client: Still G.I.N. by Dr. Dre and Snoop Dogg
Category: Use of Technology / AI
Points: 3.0
Address Change
Agency: LG2 / Quebec + Dans La Rue + Circonflex + OKOK
Client: Dans La Rue
Category: Stunts & Activations
Points: 3.0
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Direct Marketing for Good
Points: 3.0
After Dinner Dinner
Agency: FP7 McCann Dubai / Dubai + UM Dubai / Dubai + Craft / Dubai
Client: McDonalds
Category: Commerce
Points: 3.0
After Dinner Dinner
Agency: FP7 McCann Dubai / Dubai + UM Dubai / Dubai
Client: McDonalds
Category: Events & Experiential
Points: 3.0
AI Lullaby
Agency: Lenovo / Morrisville + The Scott-Morgan Foundation / London + ElevenLabs / New York + D-ID / New York
Client: Lenovo
Category: AI Craft / Sound
Points: 3.0
AI Music Experiments
Agency: YouTube + Google + Google DeepMind + YouTube Creative Studio / New York
Client: YouTube
Category: Innovation in AI
Points: 3.0
AI. IMPULSE
Agency: Publicis Conseil / Paris
Client: SOLAR IMPULSE
Category: Technology for Good
Points: 3.0
Client:
Wero
Title:
10 Seconds
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Award:
2025 Film & Video Merit Award
Points:
3.0
Client:
Wero
Title:
10 Seconds
Category:
Use of Humor
Award:
2025 Film & Video Merit Award
Points:
3.0
Client:
Dove
Title:
10 vs 10
Category:
Out of Home for Good
Award:
2025 Out of Home Merit Award
Points:
3.0
Client:
Dove
Title:
10 vs 10
Category:
Print & Promotional for Good
Award:
2025 Print & Promotional Merit Award
Points:
3.0
Client:
Quaker
Title:
100 Reasons To Rise
Category:
Craft / Photography
Award:
2025 Out of Home Merit Award
Points:
3.0
Client:
36 Months
Title:
36 Months 'Raise the age'
Category:
Public Relations
Award:
2025 Health & Wellness Merit Award
Points:
3.0
Client:
Café Joyeux
Title:
47
Category:
Branded Content
Award:
2025 Health & Wellness Merit Award
Points:
3.0
Client:
Café Joyeux
Title:
47
Category:
Film & Video for Good
Award:
2025 Film & Video Merit Award
Points:
3.0
Client:
Café Joyeux
Title:
47
Category:
Use of Drama
Award:
2025 Film & Video Merit Award
Points:
3.0
Client:
Café Joyeux
Title:
47
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Café Joyeux
Title:
47
Category:
Moving Image / Single
Award:
2025 Design Merit Award
Points:
3.0
Client:
Café Joyeux
Title:
47
Category:
Long Form Video / Single
Award:
2025 Branded Entertainment Merit Award
Points:
3.0
Client:
Café Joyeux
Title:
47
Category:
Use of Drama
Award:
2025 Branded Entertainment Merit Award
Points:
3.0
Client:
Amazon
Title:
5-Star Theater with Adam Driver
Category:
Branded Content
Award:
2025 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Amazon
Title:
5-Star Theater with Adam Driver
Category:
Film & Video
Award:
2025 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Amazon
Title:
5-Star Theater with Adam Driver
Category:
Use of Humor
Award:
2025 Film & Video Merit Award
Points:
3.0
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Innovation / New Ideas in Health & Wellness
Award:
2025 Health & Wellness Merit Award
Points:
3.0
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Products for Good
Award:
2025 IP & Product Design Merit Award
Points:
3.0
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Custom Content
Award:
2025 Radio & Audio-First Merit Award
Points:
3.0
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Craft / Art Direction
Award:
2025 Design Merit Award
Points:
3.0
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Craft / Art Direction
Award:
2025 Direct Marketing Merit Award
Points:
3.0
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Innovation / Use of Media in Direct Marketing
Award:
2025 Direct Marketing Merit Award
Points:
3.0
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Multicultural Impact
Award:
2025 Cultural Driver Merit Award
Points:
3.0
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Targeting
Award:
2025 Creative Use of Data Merit Award
Points:
3.0
Client:
VABYSMO - Genentech
Title:
A Beautiful Sight
Category:
Film & Video
Award:
2025 Pharma Merit Award
Points:
3.0
Client:
British Airways
Title:
A British Original
Category:
Billboards & Transit / Series
Award:
2025 Out of Home Merit Award
Points:
3.0
Client:
SiriusXM
Title:
A Life in Sound
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Merit Award
Points:
3.0
Client:
SiriusXM
Title:
A Life in Sound
Category:
Casting / Actor
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Colgate-Palmolive
Title:
A Million Logos
Category:
Creative Effectiveness / Beauty / Cosmetics / Toiletries / Personal Care
Award:
2025 Creative Effectiveness Merit Award
Points:
3.0
Client:
KPN
Title:
A Piece of Me
Category:
Creative Effectiveness / Technology Software - Internet / Telecommunications / Software & Apps
Award:
2025 Creative Effectiveness Merit Award
Points:
3.0
Client:
KPN
Title:
A Piece of Me
Category:
Branded Content
Award:
2025 Health & Wellness Merit Award
Points:
3.0
Client:
Marodi
Title:
A soup to remember
Category:
Product Packaging
Award:
2025 Print & Promotional Merit Award
Points:
3.0
Client:
Mozilla
Title:
A symbol of Commitment to Reclaiming the Internet
Category:
Brand Identity / Logo
Award:
2025 Design Merit Award
Points:
3.0
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Craft / Writing
Award:
2025 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Award:
2025 Film & Video Merit Award
Points:
3.0
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Award:
2025 Film & Video Merit Award
Points:
3.0
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Use of Humor
Award:
2025 Film & Video Merit Award
Points:
3.0
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Direction / Series
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Writing / Series
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Cinematography / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Still G.I.N. by Dr. Dre and Snoop Dogg
Title:
A Toast Between Legends
Category:
Use of Technology / AI
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Abbott / Libre
Title:
Above the Bias
Category:
Film & Video
Award:
2025 Pharma Merit Award
Points:
3.0
Client:
Dans La Rue
Title:
Address Change
Category:
Stunts & Activations
Award:
2025 Social Media Merit Award
Points:
3.0
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Direct Marketing for Good
Award:
2025 Direct Marketing Merit Award
Points:
3.0
Client:
Makro Supermarkets
Title:
Adscan
Category:
Commerce
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
McDonalds
Title:
After Dinner Dinner
Category:
Commerce
Award:
2025 Branded Entertainment Merit Award
Points:
3.0
Client:
McDonalds
Title:
After Dinner Dinner
Category:
Events & Experiential
Award:
2025 Public Relations Merit Award
Points:
3.0
Client:
Lenovo
Title:
AI Lullaby
Category:
AI Craft / Sound
Award:
2025 Creative Use of AI Merit Award
Points:
3.0
Client:
YouTube
Title:
AI Music Experiments
Category:
Innovation in AI
Award:
2025 Creative Use of AI Merit Award
Points:
3.0
Client:
SOLAR IMPULSE
Title:
AI. IMPULSE
Category:
Technology for Good
Award:
2025 Creative Use of Technology Merit Award
Points:
3.0
