The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Heinz Mustard X Mustard
Agency: The Kitchen North America + Cashmere
Client: Kraft Heinz Mustard
Category: Best of Brand-Side / In-House
Points: 90.0
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Best of Experiential & Immersive
Points: 90.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Best of Creative Use of Technology
Points: 90.0
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Best of Radio & Audio-First
Points: 90.0
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux
Category: Best of Out of Home
Points: 90.0
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Best of Creative Effectiveness
Points: 90.0
Move forward.
Agency: DENTSU INC. / Tokyo + SHOEI Inc. / Tokyo + Soda! Communications Inc. / Tokyo
Client: THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
Category: Best of Design
Points: 90.0
No Smiles
Agency: TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client: McDonald’s Japan
Category: Best of Music & Sound Craft
Points: 90.0
Other Hand
Agency: Goodby Silverstein & Partners
Client: Cheetos
Category: Best of Integrated / Omnichannel
Points: 90.0
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Best of Print & Promotional
Points: 90.0
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: Best of Cultural Driver
Points: 90.0
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol
Category: Best of Health & Wellness
Points: 90.0
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Best of Branded Entertainment
Points: 90.0
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Best of Moving Image Craft & Production
Points: 90.0
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Best of Creative Use of Data
Points: 90.0
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Best of Gaming
Points: 90.0
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Best of Public Relations
Points: 90.0
The Heaviest Jersey
Agency: LePub / São Paulo
Client: New Balance
Category: Best of Interactive, Online & Mobile
Points: 90.0
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar
Category: Best of Film & Video
Points: 90.0
Transition Body Lotion
Agency: Ogilvy / Singapore
Client: Vaseline
Category: Best of IP & Product Design
Points: 90.0
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC
Category: Best of Pharma
Points: 90.0
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Best of Social Media
Points: 90.0
Client:
Kraft Heinz Mustard
Title:
Heinz Mustard X Mustard
Category:
Best of Brand-Side / In-House
Award:
2025 Brand-Side / In-House Best of Discipline Pencil
Points:
90.0
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Best of Experiential & Immersive
Award:
2025 Experiential & Immersive Best of Discipline Pencil
Points:
90.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Best of Creative Use of Technology
Award:
2025 Creative Use of Technology Best of Discipline Pencil
Points:
90.0
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Best of Radio & Audio-First
Award:
2025 Radio & Audio-First Best of Discipline Pencil
Points:
90.0
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
Best of Out of Home
Award:
2025 Out of Home Best of Discipline Pencil
Points:
90.0
Client:
CeraVe
Title:
Michael CeraVe
Category:
Best of Creative Effectiveness
Award:
2025 Creative Effectiveness Best of Discipline Pencil
Points:
90.0
Client:
THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
Title:
Move forward.
Category:
Best of Design
Award:
2025 Design Best of Discipline Pencil
Points:
90.0
Client:
McDonald’s Japan
Title:
No Smiles
Category:
Best of Music & Sound Craft
Award:
2025 Music & Sound Craft Best of Discipline Pencil
Points:
90.0
Client:
Cheetos
Title:
Other Hand
Category:
Best of Integrated / Omnichannel
Award:
2025 Integrated / Omnichannel Best of Discipline Pencil
Points:
90.0
Client:
PENNY
Title:
PRICE PACKS
Category:
Best of Print & Promotional
Award:
2025 Print & Promotional Best of Discipline Pencil
Points:
90.0
Client:
Heineken
Title:
Pub Museums
Category:
Best of Cultural Driver
Award:
2025 Cultural Driver Best of Discipline Pencil
Points:
90.0
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Best of Health & Wellness
Award:
2025 Health & Wellness Best of Discipline Pencil
Points:
90.0
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Branded Entertainment
Award:
2025 Branded Entertainment Best of Discipline Pencil
Points:
90.0
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Moving Image Craft & Production
Award:
2025 Moving Image Craft & Production Best of Discipline Pencil
Points:
90.0
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Direct Marketing
Award:
2025 Direct Marketing Best of Discipline Pencil
Points:
90.0
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Creative Use of Data
Award:
2025 Creative Use of Data Best of Discipline Pencil
Points:
90.0
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Best of Gaming
Award:
2025 Gaming Best of Discipline Pencil
Points:
90.0
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Best of Public Relations
Award:
2025 Public Relations Best of Discipline Pencil
Points:
90.0
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Best of Interactive, Online & Mobile
Award:
2025 Interactive, Online & Mobile Best of Discipline Pencil
Points:
90.0
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Best of Film & Video
Award:
2025 Film & Video Best of Discipline Pencil
Points:
90.0
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Best of IP & Product Design
Award:
2025 IP & Product Design Best of Discipline Pencil
Points:
90.0
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Best of Pharma
Award:
2025 Pharma Best of Discipline Pencil
Points:
90.0