The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Rome Street Football - SPQR Agency: Wieden + Kennedy / Amsterdam Client: Nike Italy Category: Direct Mail / Direct Mail: Single
Call for Entries Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Sixty Weeks Agency: VCU Adcenter / Richmond Client: VCU Adcenter Category: Direct Mail / Direct Mail: Single
Tingler Agency: Agency Eleven / Minneapolis Client: Gage Category: Direct Mail / Direct Mail: Single
Cote Mailer Agency: Agency Eleven / Minneapolis Client: UPM Category: Direct Mail / Direct Mail: Single
Feel the Love Direct Mail Campaign Agency: Alpern Lehman / Scottsdale Client: Breitfeld & Schliekert Category: Direct Mail / Direct Mail: Single
Rejection letters Agency: Bouvier Kelly / Greensboro Client: Ad Club of the Triad Category: Direct Mail / Direct Mail: Single
Giving Birth Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Microwave Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Sunburn Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Wasp Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
The Bubble Agency: Butler Shine & Stern / Sausalito Client: Nuance Communications Category: Direct Mail / Direct Mail: Single
Promo Agency: PeñaBrand/Butler Shine & Stern / Sausalito Client: PeñaBrand Category: Direct Mail / Direct Mail: Single
CN 2002 Calendar Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Direct Mail / Direct Mail: Single
Off Site In Chinatown Agency: Core 77 / New York Client: Off Site Category: Direct Mail / Direct Mail: Single
Truth Book Agency: Crispin Porter & Bogusky / Miami Client: Florida Department of Health Category: Direct Mail / Direct Mail: Single
Book of Motoring Agency: Crispin Porter & Bogusky / Miami Client: MINI Category: Direct Mail / Direct Mail: Single
Archipelago Pennies Direct Mail Piece Agency: Duffy Design / Minneapolis Client: Archipelago Category: Direct Mail / Direct Mail: Single
Archipelago Racing Direct Mail Piece Agency: Duffy Design / Minneapolis Client: Archipelago Category: Direct Mail / Direct Mail: Single
Ad-O-Matic Agency: Eisner Underground / Baltimore Client: Advertising Association of Baltimore Category: Direct Mail / Direct Mail: Single
F & M Boxes Agency: Eisner Communications / Baltimore Client: Farmers & Mechanics Bank Category: Direct Mail / Direct Mail: Single
Exercise Mat Agency: Foote Cone & Belding / Seattle Client: Precor Category: Direct Mail / Direct Mail: Single
Book Agency: Gosh Advertising / Singapore Client: Stonesoft Singapore Category: Direct Mail / Direct Mail: Single
Papermill Presentation Agency: Happy Forsman & Bodenfors / Göthenburg Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Wallpaper Agency: Happy Forsman & Bodenfors / Göthenburg Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Wrapping Paper Agency: Happy Forsman & Bodenfors / Göthenburg Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Hunt Adkins Holiday Gift 01/02 Agency: Hunt Adkins / Minneapolis Client: Hunt Adkins Category: Direct Mail / Direct Mail: Single
Thunderbird Collection Agency: J. Walter Thompson / Detroit Client: Ford Motor Company Category: Direct Mail / Direct Mail: Single
Suction Cup Agency: J. Walter Thompson / Hong Kong Client: Jaguar X-Type Category: Direct Mail / Direct Mail: Single
Signature Agency: Lowe / New York Client: Montblanc Category: Direct Mail / Direct Mail: Single
OgilvyPhant Agency: OgilvyOne worldwide / Singapore Client: OgilvyOne worldwide Category: Direct Mail / Direct Mail: Single
Powerplant Agency: Publicis Dialog / San Francisco Client: Hewlett-Packard Category: Direct Mail / Direct Mail: Single
Promotional Mailer Agency: R&R Partners / Las Vegas Client: R&R Live Category: Direct Mail / Direct Mail: Single
Holiday Card Agency: Rick Johnson & Company / Albuquerque Client: United Blood Services Category: Direct Mail / Direct Mail: Single
BOTTLED TAP WATER Agency: Saatchi & Saatchi / Johannesburg Client: Saatchi & Saatchi Category: Direct Mail / Direct Mail: Single
Mark Hooper 2001 Promotional Mailer Agency: Sandstrom Design / Portland Client: Mark Hooper Photography Category: Direct Mail / Direct Mail: Single
Promotional Series Agency: Templin Brink Design / San Francisco Client: Sharpe & Associates Category: Direct Mail / Direct Mail: Single
2002 Promotional Gift Calendar Agency: Templin Brink Design / San Francisco Client: Turner Classic Movies Category: Direct Mail / Direct Mail: Single
Bowl Cut Call for Entries Agency: WONGDOODY / Seattle Client: Belding Awards Category: Direct Mail / Direct Mail: Single

2002 Design Gold Pencil

Wieden + Kennedy / Amsterdam

Nike Italy

Rome Street Football - SPQR

Direct Mail / Direct Mail: Single

02029D

2002 Design Silver Pencil

Bozell / New York

Art Director's Club

Call for Entries

Direct Mail / Direct Mail: Single

02030D

2002 Design Bronze Pencil

VCU Adcenter / Richmond

VCU Adcenter

Sixty Weeks

Direct Mail / Direct Mail: Single

02031D

2002 Design Merit Award

Agency Eleven / Minneapolis

Gage

Tingler

Direct Mail / Direct Mail: Single

02155D

2002 Design Merit Award

Agency Eleven / Minneapolis

UPM

Cote Mailer

Direct Mail / Direct Mail: Single

02156D

2002 Design Merit Award

Alpern Lehman / Scottsdale

Breitfeld & Schliekert

Feel the Love Direct Mail Campaign

Direct Mail / Direct Mail: Single

02157D

2002 Design Merit Award

Bouvier Kelly / Greensboro

Ad Club of the Triad

Rejection letters

Direct Mail / Direct Mail: Single

02158D

2002 Design Merit Award

Bozell / New York

Art Director's Club

Giving Birth

Direct Mail / Direct Mail: Single

02159D

2002 Design Merit Award

Bozell / New York

Art Director's Club

Microwave

Direct Mail / Direct Mail: Single

02160D

2002 Design Merit Award

Bozell / New York

Art Director's Club

Sunburn

Direct Mail / Direct Mail: Single

02161D

2002 Design Merit Award

Bozell / New York

Art Director's Club

Wasp

Direct Mail / Direct Mail: Single

02162D

2002 Design Merit Award

Butler Shine & Stern / Sausalito

Nuance Communications

The Bubble

Direct Mail / Direct Mail: Single

02163D

2002 Design Merit Award

PeñaBrand/Butler Shine & Stern / Sausalito

PeñaBrand

Promo

Direct Mail / Direct Mail: Single

02164D

2002 Design Merit Award

Cartoon Network / Atlanta

Cartoon Network

CN 2002 Calendar

Direct Mail / Direct Mail: Single

02165D

2002 Design Merit Award

Core 77 / New York

Off Site

Off Site In Chinatown

Direct Mail / Direct Mail: Single

02166D

2002 Design Merit Award

Crispin Porter & Bogusky / Miami

Florida Department of Health

Truth Book

Direct Mail / Direct Mail: Single

02167D

2002 Design Merit Award

Crispin Porter & Bogusky / Miami

MINI

Book of Motoring

Direct Mail / Direct Mail: Single

02168D

2002 Design Merit Award

Duffy Design / Minneapolis

Archipelago

Archipelago Pennies Direct Mail Piece

Direct Mail / Direct Mail: Single

02169D

2002 Design Merit Award

Duffy Design / Minneapolis

Archipelago

Archipelago Racing Direct Mail Piece

Direct Mail / Direct Mail: Single

02170D

2002 Design Merit Award

Eisner Underground / Baltimore

Advertising Association of Baltimore

Ad-O-Matic

Direct Mail / Direct Mail: Single

02171D

2002 Design Merit Award

Eisner Communications / Baltimore

Farmers & Mechanics Bank

F & M Boxes

Direct Mail / Direct Mail: Single

02172D

2002 Design Merit Award

Foote Cone & Belding / Seattle

Precor

Exercise Mat

Direct Mail / Direct Mail: Single

02173D

2002 Design Merit Award

Gosh Advertising / Singapore

Stonesoft Singapore

Book

Direct Mail / Direct Mail: Single

02174D

2002 Design Merit Award

Happy Forsman & Bodenfors / Göthenburg

Munkedals AB

Papermill Presentation

Direct Mail / Direct Mail: Single

02175D

2002 Design Merit Award

Happy Forsman & Bodenfors / Göthenburg

Munkedals AB

Wallpaper

Direct Mail / Direct Mail: Single

02176D

2002 Design Merit Award

Happy Forsman & Bodenfors / Göthenburg

Munkedals AB

Wrapping Paper

Direct Mail / Direct Mail: Single

02177D

2002 Design Merit Award

Hunt Adkins / Minneapolis

Hunt Adkins

Hunt Adkins Holiday Gift 01/02

Direct Mail / Direct Mail: Single

02178D

2002 Design Merit Award

J. Walter Thompson / Detroit

Ford Motor Company

Thunderbird Collection

Direct Mail / Direct Mail: Single

02179D

2002 Design Merit Award

J. Walter Thompson / Hong Kong

Jaguar X-Type

Suction Cup

Direct Mail / Direct Mail: Single

02180D

2002 Design Merit Award

Lowe / New York

Montblanc

Signature

Direct Mail / Direct Mail: Single

02181D

2002 Design Merit Award

OgilvyOne worldwide / Singapore

OgilvyOne worldwide

OgilvyPhant

Direct Mail / Direct Mail: Single

02182D

2002 Design Merit Award

Publicis Dialog / San Francisco

Hewlett-Packard

Powerplant

Direct Mail / Direct Mail: Single

02183D

2002 Design Merit Award

R&R Partners / Las Vegas

R&R Live

Promotional Mailer

Direct Mail / Direct Mail: Single

02184D

2002 Design Merit Award

Rick Johnson & Company / Albuquerque

United Blood Services

Holiday Card

Direct Mail / Direct Mail: Single

02185D

2002 Design Merit Award

Saatchi & Saatchi / Johannesburg

Saatchi & Saatchi

BOTTLED TAP WATER

Direct Mail / Direct Mail: Single

02186D

2002 Design Merit Award

Sandstrom Design / Portland

Mark Hooper Photography

Mark Hooper 2001 Promotional Mailer

Direct Mail / Direct Mail: Single

02187D

2002 Design Merit Award

Templin Brink Design / San Francisco

Sharpe & Associates

Promotional Series

Direct Mail / Direct Mail: Single

02188D

2002 Design Merit Award

Templin Brink Design / San Francisco

Turner Classic Movies

2002 Promotional Gift Calendar

Direct Mail / Direct Mail: Single

02189D

2002 Design Merit Award

WONGDOODY / Seattle

Belding Awards

Bowl Cut Call for Entries

Direct Mail / Direct Mail: Single

02190D

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