The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

#MYNEOLABEL Agency: iris / London Client: adidas neo Category: Online Advertising / Interactive Video
In-a-Snap Agency: BBDO / New York Client: Lowe's Category: Online Advertising / Interactive Video
Drag, drop and go Agency: UncleGrey / Copenhagen + WM Creative Labs / Copenhagen Client: Cheapflights Category: Online Advertising / Banners
Champion's Hijack Agency: TBWA\RAAD / Dubai Client: Go Sport Category: Online Advertising / Banners
Stop the Hunger Agency: Impact BBDO / Dubai Client: Mars Category: Online Advertising / Interactive Video
Shakin' Shakin' Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa Client: KFC Category: Online Advertising / Interactive Video
Amnesty Unblocker Agency: Colenso BBDO / Auckland Client: Amnesty International Category: Online Advertising / Banners
SONGS OF VIOLENCE Agency: FCB BRASIL / São Paulo Client: ESTADAO DIGITAL Category: Online Advertising / Banners
Passport Challenge Agency: Mother / London + MediaMonks / Amsterdam Client: Ikea Category: Online Advertising / Banners
Periscope Parking Drama Agency: Publicis Pixelpark / Hamburg/Cologne + Sternenberg Films / Cologne Client: Renault Category: Online Advertising / Banners

2017 Interactive Silver Pencil

iris / London

adidas neo

#MYNEOLABEL

Online Advertising / Interactive Video

OS_IN17009S

2017 Interactive Bronze Pencil

BBDO / New York

Lowe's

In-a-Snap

Online Advertising / Interactive Video

OS_IN17010B

2017 Interactive Silver Pencil

UncleGrey / Copenhagen + WM Creative Labs / Copenhagen

Cheapflights

Drag, drop and go

Online Advertising / Banners

OS_IN17007S

2017 Interactive Bronze Pencil

TBWA\RAAD / Dubai

Go Sport

Champion's Hijack

Online Advertising / Banners

OS_IN17008B

2017 Interactive Merit Award

Impact BBDO / Dubai

Mars

Stop the Hunger

Online Advertising / Interactive Video

OS_IN17054M

2017 Interactive Merit Award

Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa

KFC

Shakin' Shakin'

Online Advertising / Interactive Video

OS_IN17055M

2017 Interactive Merit Award

Colenso BBDO / Auckland

Amnesty International

Amnesty Unblocker

Online Advertising / Banners

OS_IN17050M

2017 Interactive Merit Award

FCB BRASIL / São Paulo

ESTADAO DIGITAL

SONGS OF VIOLENCE

Online Advertising / Banners

OS_IN17051M

2017 Interactive Merit Award

Mother / London + MediaMonks / Amsterdam

Ikea

Passport Challenge

Online Advertising / Banners

OS_IN17052M

2017 Interactive Merit Award

Publicis Pixelpark / Hamburg/Cologne + Sternenberg Films / Cologne

Renault

Periscope Parking Drama

Online Advertising / Banners

OS_IN17053M

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