The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Smarter Outdoor

Agency Ogilvy / Paris

Client IBM


Outdoor / Outdoor Installations and Ambient - Campaign

Annual ID


2014 Awards

Total Points: 15

Silver Pencil



Ogilvy Paris / Paris

Art Director

Daniel Diego Lincoln

Chief Creative Officer

Chris Garbutt

Creative Director

Susan Westre

Global Chief Creative Officer

Tham Khai Meng
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