The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Direct

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Agency Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo

Client FIAT

Category

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

Annual ID

DI16099M

2016 Awards

Total Points: 5

Merit

Credits

Agency

Leo Burnett Tailor Made / Sao Paulo
Isobar Brasil / Sao Paulo

PR / Marketing

Espalhe / Sao Paulo

Chief Creative Officer

Marcelo Reis
Fred Saldanha

Agency Producer

Celso Groba
Maria Fernanda Moura
Eduardo Bourroul

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