The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2003 One Show - Advertising

Hi Mom, Cell Phone, Drool

Agency Deutsch / Los Angeles

Client California Milk Advisory Board


Consumer Television / Consumer Television :20 and Under: Campaign

Annual ID


2003 Awards

Total Points: 5



Production Company

Bob Industries

Creative Director

Eric Hirshberg


Chris Hooper

Agency Producer

Alex Brook
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