The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Interactive


Agency GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow

Client Sberbank of Russia


Online Advertising / Banners

Annual ID


2018 Awards

Total Points: 25

Gold Pencil



GOOD / Moscow
GOOD DATA New York / New York

Production Company

Hype production / Moscow

Media Company

Dentsu Smart / Moscow
Segmento / Moscow

Art Director

Gleb Glonti

Chief Creative Officer

Grisha Sorokin


Dina Plitukhina

Agency Producer

Vit Abrams

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