The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Health, Wellness & Pharma

Spilt Second

Agency McCann Health / New York + Craft / New York

Client Boehringer Ingelheim


Branded Content

Annual ID


2018 Awards

Total Points: 2




McCann Health New York / New York

Production Company

Craft / New York

Art Director

Mariah Marasco


Eddie Rose

Creative Director

Michael Bonilla
Jeannine Doumar


Brian Lannin

Executive Creative Director

Frank Mazzola


Ray Klonsky

Creative Team

Kristina Schwarz - Associate Creative Director
Brian Flemming - Art Supervisor
Carolyn Gorelick - Management Supervisor
Olivia Amchin - Account Supervisor
Aaron Kovan - Content Producer
Philip Ohler - Post Producer

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