The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Integrated


Agency Africa / Sao Paulo

Client AB Inbev/Budweiser


Innovation in Integrated Branding

Annual ID


2019 Awards

Total Points: 10

Bronze Pencil



Africa / Sao Paulo

Production Company

Landia / Sao Paulo

Music / Sound Production Company

Evil Twin / São Paulo

Chief Creative Officer

Sergio Gordilho

Creative Director

Matias Menendez
Sergio Gordilho


Aline Lata

Director of Photography

Erico Toscano

Executive Producer

Sebastian Hall
Carol Dantas

Account Team

Carolina Boccia
Bruna Alonso
Rafael Nogueira
Mariana Marcao

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