The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Long Form Video / Single
Annual ID
OS23_BE030B
About the Work
For seven years, #LoveHasNoLabels addressed bias in America, but come 2022, the nation had become so polarized that no amount of facts or logic could ever cut through.
So, rather than try to convince people, we told a story, because science shows that storytelling is an infinitely stronger tool for getting people to listen. Our film, “The Gentle Giant,” available on Hulu, portrayed the untold relationship between Bridgett and George Floyd, brother and sister, in a relatable tribute that showed George as a human being, with a life and story that were far bigger than one tragic moment in time.
So, rather than try to convince people, we told a story, because science shows that storytelling is an infinitely stronger tool for getting people to listen. Our film, “The Gentle Giant,” available on Hulu, portrayed the untold relationship between Bridgett and George Floyd, brother and sister, in a relatable tribute that showed George as a human being, with a life and story that were far bigger than one tragic moment in time.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
R/ga Us
Production Company
Smuggler / New York
Chief Creative Officer
Shannon Washington
Tiffany Rolfe
Composer
Jacob Plasse
Creative Director
Jj Lim
Kelly Bayett
Director
Andre Muir
Editor
Nathan Rodgers
Executive Creative Director
Fernando Hernandez
Executive Producer
Ashley Benton
Jaclyn Larson
Patrick Milling-Smith
Pete Jones
Producer
Alex Berner-Coe
Manny Caston
Associate Creative Director
Corey Thorn
Rowan Mansfield
Design Director
Pawel Rokicki
Head of Production
Alex Hughes
Sound Design
One Thousand Birds / New York
assistant editor
Dominique Machain
Associate Director, Business Affairs
Marissa Burnett
Color
Blacksmith / New York
colorist
Mikey Pehanich
Editorial
Cabin Edit / New York
Executive Director, Business Affairs
Lynda Blaney-Smith
Executive Director, Content Production
Chris Detoy
Executive Producers
Brian Carmody
Executive Production Director
Jeff Skutnik
Finishing
Shape + Light / Los Angeles
Group Account Director
Carmen Cramer
Licensing & Art Partner
Getty Images
Jelani Rice
Nijalon Du’Boi
Ron Kurokawa
Managing director
Maggie Maede
Music
Barking Owl / New York
Post producer
Andrea Cantor
Senior Content Producer
Lauren Powzyk
Senior Content Producer, Art
Yassmina Fandi
SENIOR PRODUCER
Vitor Rossellini
Sound Design/Mix
Hayley Livingston
VP, Managing Director
Kelli MacDonald
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