The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Integrated

That Reading Feeling Awaits

Agency Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London

Client Amazon Books


Integrated Campaign

Annual ID


About the Work

‘That Reading Feeling Awaits’ gives life to the invisible magic that happens inside our imaginations when we read - visualizing the co-production of writer and reader. Films pivoted from objective reality to subjective imaginations, as a collective of artists were tasked with conveying each respective feeling. In social and out-of-home, we teamed up with 20 more illustrators, animators and digital artists to visualize the highly unique and personalized experience of cracking open a good book. Then, as readers began to fall back in love with the medium, we created a bespoke sticker pack and emojis to allow everyone to share their love of reading across social platforms. Not only did the campaign help reignite people’s passion for books and reading, but it proved that even in this 21st century media landscape, books were just as relevant now as they ever were.

2023 Awards

Total Points: 3




Droga5 / London

Production Company

Virtual Films / London

Post Production Company

ZED / London

Art Director

Ahmed Ellabib


Chris Russell

Chief Creative Officer

David Kolbusz
Shelley Smoler

Creative Director

Matt Hubbard


Tom Noakes

assistant producer

Olly West

Director of Global Marketing

Josh Fein

Head of Brand Marketing

David Rosenberg

Senior Brand & Campaign Manager

Ben Creasey

Senior Brand Marketing Manager

Radnyee Pradhan

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