The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Newspaper / Series
Annual ID
OS23_PT027M
About the Work
Inflation refers to a sustained increase in the general price level of goods and services in an economy over time. Currently, global inflation is being driven by various factors, including supply chain disruptions, increased demand, and government stimulus measures. In the Middle East, rising food and fuel prices have contributed to inflation, which is expected to persist in the near term.
In IKEA’s commitment to keeping their items affordable for the many people despite current inflation, the company made the decision not to rise its prices of some products in Qatar and UAE. More than 80 products in total of all budgets, needs, and rooms.
The Inflation-proof campaign is built on the fundamental principles of macroeconomics. Inflation is a sustained increase in the overall price level of goods and services in an economy over a period of time. Suppose a company doesn't raise the prices of its products in line with inflation, while similar types of products in the same market are increasing. In that case, products will effectively become more affordable to consumers.
The campaign was launched in both UAE and Qatar, in economic newspapers as well as at IKEA’s social channels and OOH in UAE and Qatar.
In IKEA’s commitment to keeping their items affordable for the many people despite current inflation, the company made the decision not to rise its prices of some products in Qatar and UAE. More than 80 products in total of all budgets, needs, and rooms.
The Inflation-proof campaign is built on the fundamental principles of macroeconomics. Inflation is a sustained increase in the overall price level of goods and services in an economy over a period of time. Suppose a company doesn't raise the prices of its products in line with inflation, while similar types of products in the same market are increasing. In that case, products will effectively become more affordable to consumers.
The campaign was launched in both UAE and Qatar, in economic newspapers as well as at IKEA’s social channels and OOH in UAE and Qatar.
2023 Awards
Total Points: 3
Merit
Credits
Agency
INGO / Hamburg
INGO / Stockholm
Client / Brand
IKEA Al-Futtaim / Dubai
Creative Director
Tomás O'Gorman
Chief Executive Officer
Håkan Karlsvärd
Senior Art Director
Nicolás López Bravo
Senior Copywriter
Fernando Montero
Chief Creative Officer Ogilvy EMEA
Dr. Stephan Vogel
Client Service Director
Andreas Engstrand
Global Chief Creative Officer INGO
Tobias Ahrens
Global Chief Creative Officer Ogilvy
Liz Taylor
GM Marketing, Communication & Interior Design IKEA Al-Futtaim
Carla Klumpenaar
Junior Art Director
Andrea López-Boado
Regional Campaign & PR Leader IKEA Al-Futtaim
Binita Roychowdhury
Regional Communications Manager IKEA Al-Futtaim
Salama Ahmed
Regional Marketing Manager IKEA Al-Futtaim
Dina Al Sahhar
Senior Graphic Designer
Kalle Garmark
Related Awards
