The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
Japan New Year
Agency: Apple Computer / Cupertino
Client: Apple
Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 5.0
MacBook Pro
Agency: Apple Computer / Cupertino
Client: Apple
Category: Package Design / Single
Points: 5.0
Tribeca Film Festival
Agency: Apple Computer / Cupertino
Client: Apple
Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Points: 5.0
Christmas Promotion
Agency: Net#Work BBDO / Johannesburg
Client: Apple
Category: Collateral / P.O.P. and In-Store - Campaign
Points: 5.0
Shuffle "Clip"
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Consumer Television / :30/:25 - Single
Points: 5.0
MAC Vs. PC
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Mac Vs. PC
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Client:
Apple
Title:
Japan New Year
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
Apple
Title:
MacBook Pro
Category:
Package Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Apple
Title:
Tribeca Film Festival
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Award:
2007 Design Merit Award
Points:
5.0
Client:
Apple
Title:
Christmas Promotion
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Apple
Title:
Shuffle "Clip"
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Apple
Title:
MAC Vs. PC
Category:
Consumer Television / :30/:25 - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0