The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
Shot on iPhone 13 Pro - Those That Follow
Agency: TBWA\Media Arts Lab / Singapore + Apple / Thailand + OMD
Client: Apple
Category: Full Length Video / Single
Points: 3.00
Amazinger
Agency: Apple / Cupertino + EXILE / Santa Monica + MJZ / Los Angeles
Client: Apple
Category: Video Content / Single
Points: 3.00
Dear Apple
Agency: Apple / Cupertino + Spotwelders / Venice + PRETTYBIRD / Culver City
Client: Apple
Category: Video Content / Single
Points: 3.00
Apple Watch Ultra Packaging
Agency: Apple / Cupertino
Client: Apple
Category: Packaging / Mass-market
Points: 3.00
Action Mode
Agency: Biscuit Filmworks / Los Angeles + Apple
Client: Apple
Category: Television & VOD / 30 Seconds and Under - Single
Points: 3.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Television & VOD / 31-60 Seconds - Single
Points: 3.00
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Television & VOD / 31-60 Seconds - Single
Points: 3.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Television & VOD / Varying Length Series
Points: 3.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Cinema Advertising
Points: 3.00
Apple Watch Ultra
Agency: Apple / Cupertino
Client: Apple
Category: Visual Craft / Art Direction
Points: 3.00
Action Mode
Agency: Biscuit Filmworks / Los Angeles + Apple
Client: Apple
Category: Direction / Single
Points: 3.00
Behind the Mac: Skywalker Sound
Agency: Apple / Cupertino
Client: Apple
Category: Sound Mixing
Points: 3.00
Client:
Apple
Title:
Shot on iPhone 13 Pro - Those That Follow
Category:
Full Length Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Chase
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
Amazinger
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
Dear Apple
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
Apple Watch Ultra Packaging
Category:
Packaging / Mass-market
Award:
2023 Design Merit Award
Points:
3.00
Client:
Apple
Title:
Action Mode
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Share the Joy
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Television & VOD / Varying Length Series
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Share the Joy
Category:
Cinema Advertising
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Apple Watch Ultra
Category:
Visual Craft / Art Direction
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Apple
Title:
Action Mode
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00