The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
Shot on iPhone ¡Suerte!
Agency: TBWA\Media Arts Lab / Los Angeles + Exile / Los Angeles + Pariah Creative / Los Angeles + Landia / Mexico City
Client: Apple
Category: Long Form Video / Single
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / New Ideas in Branded Entertainment
Points: 3.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple
Category: Innovation / New Ideas in Branded Entertainment
Points: 3.00
Prospectus
Agency: Apple Marcom + Arcade Edit / Los Angeles + O Positive / Los Angeles
Client: Apple
Category: Film & Video
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / Execution in Technology
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / Use of Media in Technology
Points: 3.00
Apple Pencil Pro Packaging
Agency: Apple Marcom
Client: Apple
Category: Packaging / Specialty / Limited Edition
Points: 3.00
Evergreen
Agency: Hornet / New York + Apple
Client: Apple
Category: Moving Image / Series
Points: 3.00
Apple 100 Best Albums
Agency: TBWA\Media Arts Lab / Los Angeles + Model Citizen + BeGrizzlee + MNFST
Client: Apple
Category: Craft / Art Direction
Points: 3.00
Severance - The Cube
Agency: Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client: Apple
Category: Brand Installations
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Craft / Use of Technology
Points: 3.00
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / New Ideas in Film
Points: 3.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple
Category: Innovation / New Ideas in Film
Points: 3.00
The End of the Weeknd
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + Cadence Films
Client: Apple
Category: Innovation / Use of Media in Film
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / Use of Media in Film
Points: 3.00
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: Craft / Storytelling
Points: 3.00
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + ICONOCLAST / Los Angeles + Electric Theatre Collective + Final Cut
Client: Apple
Category: Craft / Art Direction
Points: 3.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple
Category: Direction / Single
Points: 3.00
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client: Apple
Category: Direction / Single
Points: 3.00
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: Cinematography / Single
Points: 3.00
Pudding
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple
Category: Casting / Actor
Points: 3.00
Sunny - Opening Title Sequence
Agency: Elastic / Los Angeles
Client: Apple TV
Category: Title Sequences
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Use of Technology
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation in Moving Image Craft
Points: 3.00
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + Smuggler + House of Parliament
Client: Apple
Category: Sound Mixing
Points: 3.00
Severance - The Cube
Agency: Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client: Apple
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
When football ends, fútbol begins
Agency: Apple Marcom
Client: Apple
Category: Social Post / Single
Points: 3.00
Severance - The Cube
Agency: Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client: Apple
Category: Stunts & Activations
Points: 3.00
Client:
Apple
Title:
Shot on iPhone ¡Suerte!
Category:
Long Form Video / Single
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / New Ideas in Branded Entertainment
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Submerged
Category:
Innovation / New Ideas in Branded Entertainment
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
The Relay
Category:
Branded Content
Award:
2025 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
Prospectus
Category:
Film & Video
Award:
2025 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / Execution in Technology
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / Use of Media in Technology
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
Apple
Title:
Apple Pencil Pro Packaging
Category:
Packaging / Specialty / Limited Edition
Award:
2025 Design Merit Award
Points:
3.00
Client:
Apple
Title:
Evergreen
Category:
Moving Image / Series
Award:
2025 Design Merit Award
Points:
3.00
Client:
Apple
Title:
Apple 100 Best Albums
Category:
Craft / Art Direction
Award:
2025 Design Merit Award
Points:
3.00
Client:
Apple
Title:
Evergreen
Category:
Craft / Animation
Award:
2025 Design Merit Award
Points:
3.00
Client:
Apple
Title:
Severance - The Cube
Category:
Brand Installations
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Craft / Use of Technology
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Apple
Title:
No Sweat
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / New Ideas in Film
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Submerged
Category:
Innovation / New Ideas in Film
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
The End of the Weeknd
Category:
Innovation / Use of Media in Film
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / Use of Media in Film
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Flock
Category:
Craft / Storytelling
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Apple
Title:
No Sweat
Category:
Craft / Art Direction
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Apple
Title:
Submerged
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
No Sweat
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Flock
Category:
Cinematography / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Pudding
Category:
Casting / Actor
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple TV
Title:
Sunny - Opening Title Sequence
Category:
Title Sequences
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Use of Technology
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation in Moving Image Craft
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Don't Let Me Go
Category:
Use of Licensed Music
Award:
2025 Music & Sound Craft Merit Award
Points:
3.00
Client:
Apple
Title:
Flock
Category:
Sound Mixing
Award:
2025 Music & Sound Craft Merit Award
Points:
3.00
Client:
Apple
Title:
Severance - The Cube
Category:
Experiential & Installations / Experiential & Immersive
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Apple
Title:
When football ends, fútbol begins
Category:
Social Post / Single
Award:
2025 Social Media Merit Award
Points:
3.00