The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
Hollywood In Your Pocket
Agency: SMUGGLER + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Short Form Video / Single
Points: 3.00
R.I.P. Xavier | The Afterparty
Agency: Apple + Apple TV+ / Los Angeles + MOCEAN + GLOW
Client: Apple TV+
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.00
Privacy - App Tracking Transparency
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Craft / Art Direction
Points: 3.00
Hello Sunshine
Agency: Apple Marcom + Pulse Films / Los Angeles + Exile / Santa Monica
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 3.00
Relax TV Campaign
Agency: Apple
Client: Apple
Category: Television & VOD / Varying Length Series
Points: 3.00
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client: Apple
Category: Television & VOD / Varying Length Series
Points: 3.00
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 3.00
Privacy - Tracked
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + MJZ / Los Angeles + Work Editorial / Los Angeles
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 3.00
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 3.00
Mythic Quest: Corporate Card Leak
Agency: Apple + Mirimar + Apple TV+ / Los Angeles
Client: Apple TV+
Category: Brand Partnerships
Points: 3.00
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client: Apple
Category: Direction / Single
Points: 3.00
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Hungry Man / Los Angeles + Lime Studios / Los Angeles
Client: Apple
Category: Writing / Series
Points: 3.00
Life is But a Dream
Agency: Jang Young-gyu / Seoul + Apple Marcom + A MOHO FILM / Seoul
Client: Apple
Category: Original Music / Song
Points: 3.00
Believe In Ted Lasso
Agency: Apple + Apple TV+ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + GLOW
Client: Apple TV+
Category: Social Channel / Single Platform
Points: 3.00
R.I.P. Xavier | The Afterparty
Agency: Apple + Apple TV+ / Los Angeles + GLOW + MOCEAN
Client: Apple TV+
Category: Social Post / Series
Points: 3.00
Apple TV+ Invasion - Twitch Streamers Invaded Live
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles
Client: Apple
Category: Livestream
Points: 3.00
Apple TV+ Instagram Launch
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple
Category: Craft / Use of Visuals
Points: 3.00
Client:
Apple
Title:
Hollywood In Your Pocket
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple TV+
Title:
R.I.P. Xavier | The Afterparty
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Privacy - App Tracking Transparency
Category:
Craft / Art Direction
Award:
2022 Design Merit Award
Points:
3.00
Client:
Apple
Title:
Hello Sunshine
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Apple
Title:
Relax TV Campaign
Category:
Television & VOD / Varying Length Series
Award:
2022 Film Merit Award
Points:
3.00
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Television & VOD / Varying Length Series
Award:
2022 Film Merit Award
Points:
3.00
Client:
Apple
Title:
Couch
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Apple
Title:
Privacy - Tracked
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Apple TV+
Title:
Mythic Quest: Corporate Card Leak
Category:
Brand Partnerships
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Direction / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Writing / Series
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
Apple
Title:
Life is But a Dream
Category:
Original Music / Song
Award:
2022 Music & Sound Craft Merit Award
Points:
3.00
Client:
Apple TV+
Title:
Believe In Ted Lasso
Category:
Social Channel / Single Platform
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
Apple TV+
Title:
R.I.P. Xavier | The Afterparty
Category:
Social Post / Series
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
Apple
Title:
Apple TV+ Invasion - Twitch Streamers Invaded Live
Category:
Livestream
Award:
2022 Social Media Merit Award
Points:
3.00