The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
A Critter Carol
Agency: TBWA\Media Arts Lab / Los Angeles + Racket Club + Untold Stories + Smuggler
Client: Apple
Category: Short Form Video / Single
Points: 9.00
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple
Category: Short Form Video / Single
Points: 9.00
Someday
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + Squeak E Clean Studios + Final Cut
Client: Apple
Category: Popular Culture Impact
Points: 9.00
A Critter Carol
Agency: TBWA\Media Arts Lab / Los Angeles + Smuggler + Untold Stories + Racket Club
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 9.00
F1 Haptic Trailer
Agency: Apple Marcom
Client: Apple
Category: Innovation / New Ideas in Film
Points: 9.00
I'm Not Remarkable
Agency: Somesuch + Apple Marcom
Client: Apple
Category: Direction / Single
Points: 9.00
Big Man
Agency: Somesuch + Apple Marcom
Client: Apple
Category: Artist / Brand Collaboration
Points: 9.00
Client:
Apple
Title:
A Critter Carol
Category:
Short Form Video / Single
Award:
2026 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
I'm Not Remarkable
Category:
Short Form Video / Single
Award:
2026 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Someday
Category:
Popular Culture Impact
Award:
2026 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Apple
Title:
A Critter Carol
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
F1 Haptic Trailer
Category:
Innovation / New Ideas in Film
Award:
2026 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
I'm Not Remarkable
Category:
Direction / Single
Award:
2026 Moving Image Craft & Production Bronze Pencil
Points:
9.00